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Global Beer Market 2017-2021

Global Beer Market 2017-2021

About Beer

Beer is the highest consumed alcoholic beverage in the world and the third-most consumed beverage after water and tea. The growth of the global beer market is directly determined by the global economic conditions. Beer also forms an integral part of the heritage and traditional cuisines in many countries, especially in Europe and the Americas. The global beer market is directly proportional to global economic conditions. Beer is also an integral part of the heritage and traditional cuisines in many countries, especially in Europe and the Americas.

Technavio’s analysts forecast the global beer market to grow at a CAGR of 2.43% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global beer market for 2017-2021. To calculate the market size, the report considers the sale of beer products to individual consumers.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Beer Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • AB InBev
  • Calsberg Breweries
  • Heineken
  • Radeberger Exportbierbrauerei
Other prominent vendors
  • Allied Blenders and Distillers (ABD)
  • Asahi Breweries
  • Birra Menabrea
  • Bitburger Braugruppe
  • Boston Beer
  • Brauerei Beck & Co
  • Budweiser Budvar
  • Cēsu Alus
  • Chimay Brewery
  • D.G. Yuengling & Sons
  • Diageo
  • Distell
  • Duvel Moortgat
  • ERDINGER Weißbräu
  • Harpoon Brewery
  • Krombacher Brauerei
  • Molson Coors Brewing Company
  • Oakleaf Brewery
  • Oettinger
  • Paulaner Brewery
  • Pivovarna Laško
  • Royal Unibrew
  • Švyturys
Market driver
  • Premiumization
  • For a full, detailed list, view our report
Market challenge
  • Increasing prices of raw materials
  • For a full, detailed list, view our report
Market trend
  • Introduction of new flavors
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Beer Market 2017-2021

Technavio recognizes the following companies as the key players in the global beer market: AB InBev, Calsberg Breweries, Heineken, and Radeberger Exportbierbrauerei

Other Prominent Vendors in the market are: Allied Blenders and Distillers (ABD), Asahi Breweries, Birra Menabrea, Bitburger Braugruppe, Boston Beer, Brauerei Beck & Co, Budweiser Budvar , Cēsu Alus, Chimay Brewery, D.G. Yuengling & Sons, Diageo, Distell, Duvel Moortgat, ERDINGER Weißbräu, Harpoon Brewery, Krombacher Brauerei, Molson Coors Brewing Company, Oakleaf Brewery, Oettinger, Paulaner Brewery, Pivovarna Laško, Royal Unibrew, and Švyturys.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Introduction of new flavors. One of the key trends emerging in the global beer market is the introduction of new flavors to cater to the changing taste preferences of consumers. Vendors are coming up with new and innovative flavors for beers such as lemon, blueberry, chocolate, and Brussel sprout. In the US, nearly 27% of the new beer products launched in 2015 had new and innovative flavors. Flavored beer is more popular among young women consumers in the age group of 22-34 years.”

According to the report, one of the major drivers for this market is Premiumization. One of the major growth drivers of the market is premiumization. For a beer drink to be considered a premium product, it must be made with high-quality ingredients, should be more expensive than regular products, and the brand should have a long heritage and history. Also, consumers associate high alcohol content with premium beers. As the consumer spending power increases, the demand more premium products rises. Super premium and premium category beers grew by about 5% and 2.2%, respectively, between 2009 and 2014. Premium beers make up about 25% of the total beer sales in the US. To cater to the growing demand, vendors are coming up with new premium product offerings, which in turn, is helping the market grow.

Further, the report states that one of the major factors hindering the growth of this market is Increasing prices of raw materials. The main raw materials that are used to produce beer are hop and barley. The increase in the price of hop is expected to increase the price of beer during the forecast period, which might be a challenge for the overall market. Climatic changes are attributed as the main reason for the increase in the price of raw materials. The Hallertau in Bavaria, Germany, is the largest hop-growing area globally. The region has experienced about five hail storms in the past five years, and this has affected the supply of hop, thereby leading to an increase in the price of beer.

Companies Mentioned

AB InBev, Calsberg Breweries, Heineken, and Radeberger Exportbierbrauerei

Other Prominent Vendors in the market are: Allied Blenders and Distillers (ABD), Asahi Breweries, Birra Menabrea, Bitburger Braugruppe, Boston Beer, Brauerei Beck & Co, Budweiser Budvar , Cēsu Alus, Chimay Brewery, D.G. Yuengling & Sons, Diageo, Distell, Duvel Moortgat, ERDINGER Weißbräu, Harpoon Brewery, Krombacher Brauerei, Molson Coors Brewing Company, Oakleaf Brewery, Oettinger, Paulaner Brewery, Pivovarna Laško, Royal Unibrew, and Švyturys.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
  • Market landscape
    • Market overview
      • Table Global beer market in global alcoholic drinks market 2016: An overview
    • Global alcoholic drinks market
      • Table Global alcoholic drinks market 2016-2021 ($ trillions)
      • Table Global alcoholic drinks market 2016-2021 (billions of liters)
    • Global beer market
      • Table Global beer market 2016-2021 ($ billions)
      • Table Global beer market 2016-2021 (billions of liters)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Table Global beer market by product 2016 and 2021 (% share of revenue)
    • Global standard lager market
      • Table Global standard lager market 2016-2021 ($ billions)
    • Global premium lager market
      • Table Global premium lager market 2016-2021 ($ billions)
    • Global specialty beer market
      • Table Global specialty beer market 2016-2021 ($ billions)
    • Global other beer market
      • Table Global other beer market 2016-2021 ($ billions)
  • Market segmentation by distribution channel
    • Table Global beer market by distribution channel 2016 (% share of revenue)
  • Geographical segmentation
    • Table Global beer market by geography 2016 and 2021 (% share of revenue)
    • Beer market in EMEA
      • Table Beer market in EMEA 2016-2021 ($ billions)
      • Table Jobs generated by the brewing sector in Europe 2016 (% of total number)
    • Beer market in APAC
      • Table Beer market in APAC 2016-2021 ($ billions)
    • Beer market in the Americas
      • Table Beer market in the Americas 2016-2021 ($ billions)
  • Key leading countries
    • Table Key leading countries 2016 (% share)
    • Beer market in China
      • Table Beer market in China 2016-2021 ($ billions)
      • Table Beer market in China: Product segmentation 2016 (% share)
    • Beer market in the US
      • Table Beer market in the US 2016-2021 ($ billions)
      • Table Beer market in the US: Product segmentation 2016 (% share)
      • Table Growth rate of craft breweries in the US 2013-2016
    • Beer market in Russia
      • Table Beer market in Russia 2016-2021 ($ billions)
      • Table Beer market in Russia: Product segmentation 2016 (%)
    • Beer market in Germany
      • Table Beer market in Germany 2016-2021 ($ billions)
      • Table Beer market in Germany: Product segmentation 2016 (% share)
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Introduction of new flavors
    • Demand for low-alcohol beer
    • Increasing prominence of beer in Africa
  • Vendor landscape
    • Competitive scenario
      • Table Competitive positioning matrix for key players in the global beer market 2016
    • AB InBev
      • Table AB InBev: Revenue comparison 2015 and 2016 ($ billions)
      • Table AB InBev: EBITDA comparison 2015 and 2016 ($ billions)
      • Table AB InBev: Geographical segmentation by EBITDA 2016 (% share)
      • Table AB InBev in global beer market
    • Carlsberg Breweries
      • Table Carlsberg Breweries: Revenue comparison 2015 and 2016 ($ billions)
      • Table Carlsberg Breweries: Gross profit comparison 2015 and 2016 ($ billions)
      • Table Carlsberg Breweries in global beer market
    • Heineken
      • Table Heineken: Revenue comparison 2015 and 2016 ($ billions)
      • Table Heineken: Net profit comparison 2015 and 2016 ($ billions)
      • Table Heineken in global beer market
    • Radeberger Exportbierbrauerei
      • Table Radeberger Exportbierbrauerei in global beer market
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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