Global Beard Grooming Products Market 2019-2023

Global Beard Grooming Products Market 2019-2023

About this market

Introduction of celebrity-owned brands to drive market growth. The fashion industry has been experiencing rapid changes and advancements for the past two decades, mainly due to growing fashion-conscious people, especially in developing regions such as Asia. In addition, the endorsements and the use of fashion and grooming products such as beard grooming products act as a catalyst in propelling the customer purchase decision. Most of the fashion-conscious population follow celebrities and adopt the trend and products used or promoted by these celebrities. Technavio’s analysts have predicted that the beard grooming products market will register a CAGR of nearly 7% by 2023.

Market Overview

Growing fashion-conscious consumers

The retail landscape of the global BPC market changes with evolving consumer demographics and lifestyles. Rising urbanization, personal grooming concerns, and fashion-consciousness, especially among men have changed the global BPC market over the years, globally. Millennials constitute the largest contributors to the global BPC market after baby boomers, as they are technology-driven and are up-to-date about new fashion trends and new product launches across distinct categories of BPC products.

Adverse health effects of chemical/synthetic ingredients

Awareness about health, skin, and hair-related problems caused by harmful chemicals in synthetic beard grooming products is growing across the globe. The side effects of the harmful chemicals have become a key challenge for vendors operating in the global beard grooming products market.

For the detailed list of factors that will drive and challenge the growth of the beard grooming products market during the 2019-2023, view our report.

Competitive Landscape

The market appears to be fragmented and with the presence of several companies including L’Oréal and REVLON the competitive environment is quite intense. Factors such as the introduction of celebrity-owned brands and the growing fashion-conscious consumers, will provide considerable growth opportunities to beard grooming products manufactures. Edgewell Personal Care, L’Oréal, REVLON, The Estée Lauder Companies, and Unilever are some of the major companies covered in this report.


  • Executive summary
  • Scope of the report
    • Preface
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global beauty and personal care (BPC) products market
      • Table Segments of global beauty and personal care (BPC) products market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Household and NPISHs final consumption expenditure per capita (constant 2010 $) 2011-2016
      • Table Household disposable income per capita (US$) 2011-2016
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by distribution channel
    • Table Distribution channel - Market share 2018-2023 (%)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • Offline - Market size and forecast 2018-2023
      • Table Offline - Market size and forecast 2018-2023 ($ millions)
      • Table Offline - Year-over-year growth 2019-2023 (%)
    • Online - Market size and forecast 2018-2023
      • Table Online - Market size and forecast 2018-2023 ($ millions)
      • Table Online - Year-over-year growth 2019-2023 (%)
    • Market opportunity by distribution channel
      • Table Market opportunity by distribution channel
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ millions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ millions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ millions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ millions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ millions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Growing demand for natural and organic beard grooming products
      • Table Vendors offering organic beard grooming products
    • Collaboration of vendors with salons and spas
    • Introduction of celebrity-owned brands
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Edgewell Personal Care
      • Table Edgewell Personal Care - Vendor overview
      • Table Edgewell Personal Care - Business segments
      • Table Edgewell Personal Care - Organizational developments
      • Table Edgewell Personal Care - Geographic focus
      • Table Edgewell Personal Care - Segment focus
      • Table Edgewell Personal Care - Key offerings
    • L'Oréal
      • Table L'Oréal - Vendor overview
      • Table L'Oréal - Business segments
      • Table L'Oréal - Organizational developments
      • Table L'Oréal - Geographic focus
      • Table L'Oréal - Segment focus
      • Table L'Oréal - Key offerings
    • REVLON
      • Table REVLON - Vendor overview
      • Table REVLON - Business segments
      • Table REVLON - Organizational developments
      • Table REVLON - Geographic focus
      • Table REVLON - Segment focus
      • Table REVLON - Key offerings
    • The Estée Lauder Companies
      • Table The Estée Lauder Companies - Vendor overview
      • Table The Estée Lauder Companies - Business segments
      • Table The Estée Lauder Companies - Organizational developments
      • Table The Estée Lauder Companies - Geographic focus
      • Table The Estée Lauder Companies - Segment focus
      • Table The Estée Lauder Companies - Key offerings
    • Unilever
      • Table Unilever - Vendor overview
      • Table Unilever - Business segments
      • Table Unilever - Organizational developments
      • Table Unilever - Geographic focus
      • Table Unilever - Segment focus
      • Table Unilever - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
  • Explore Technavio

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook