Global Beacon Management Software Market 2017-2021
About Beacon Management Software
Beacon management software solutions provide a secure and safe path for transferring and integrating data from beacons to other software such as CRM software and social analytics tools. Many companies, such as Simon Property Group, have installed more than 4,000 beacons in over 190 malls and shopping centers worldwide. The deployment of beacons is aimed at welcoming shoppers through messages sent through applications such as the Simon Mobile App. These companies are the major end-users of beacon management software. Their deployment of beacon solutions across multiple physical locations drive the global demand for beacon management software.
Technavio’s analysts forecast the global beacon management software market to grow at a CAGR of 9.36% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global beacon management software market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of beacon management software.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Beacon Management Software Market 2017-2021
Technavio recognizes the following companies as the key players in the global beacon management software market: Estimote, Kontakt.io, and Gimbal
Other Prominent Vendors in the market are: Aruba by HP, Beaconinside, BlueCats, Blue Sense Networks, Cisco Systems, Glimworm Beacons, Swirl, Onyx Beacon, Quuppa, Relution, Sensoro, and ZIH
Commenting on the report, an analyst from Technavio’s team said: “The development of beacon devices is based on the BLE technology. The first BLE version 4.0 was introduced in 2012. The use of the technology in the mobile platform enables manufacturers to develop their own beacon software code based on JAVA. For instance, the available beacon technologies are iBeacon, Eddystone, and Microsoft 10 that are developed by Apple, Google, and Microsoft, respectively. These technologies are available for the beacon device manufacturers in the licensing format. Manufacturers need to buy the license from software builders. These codes are standardized by IEEE standards. Such standardized software restrains software piracy and helps manufacturers gain client trust.”
According to the report, beacon management software is an inevitable software for a company or an individual that has more than 30 deployed beacons. The deployment of numerous beacons makes it difficult to analyze the features that are associated with the beacons. These features include the battery status of several beacons located in multiple physical locations. The beacon management software tracks data output from multiple beacons and gives information regarding battery status, last ping time, and alerts regarding visitor analytics. It also provides insights on the behavior of visitors and their responses to the messages they receive.
Further, the report states that retailers use digital media to reach out to a large target audience. This is because the use of digital media increases the frequency of consumers using promotional offers and deals. Retailers use online media to create advertisements and push messages. The deployment of BLE technology converts these advertisements and push messages into offline sales for the retailer. However, data privacy remains a major concern in digital media marketing for the marketers and the customers. In the occasion of a download of a beacon-based application, the developer of the application should ensure that the user receives useful information without being invasive.
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Estimote, Kontakt.io, Gimbal, Aruba by HP, Beaconinside, BlueCats, Blue Sense Networks, Cisco Systems, Glimworm Beacons, Swirl, Onyx Beacon, Quuppa, Relution, Sensoro, and ZIH