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Global Bath and Shower Products Market 2015-2019

Global Bath and Shower Products Market 2015-2019

Market analysis of bath and shower products

Technavios market research analyst predicts the global bath and shower products market to reach a market value of around USD 15 billion by the end of 2019. The increasing awareness about health and hygiene is the primary driver for the growth of this market. Consumers are being exposed to reliable information about the various bath products through the internet, television, and other sources of information. The rise in living standards and income are also leading consumers to opt for more expensive and aesthetically appealing bath and shower products with different fragrances and effective ingredients.

The increased demand for organic products is also anticipated to contribute to the market growth during the forecast period. Organic shampoo manufacturers are focusing on developing new products by adding value to the basic cleansing action of shampoos. For instance, dry shampoos are available either in spray or powder formats and are used to absorb dirt and oil on the hair and scalp. They save time and effort, and also help in retaining the natural hair oils that are washed out by standard shampoos.

Product segmentation and analysis of the bath and shower products market

Shower products
Liquid bath products
Bath additives
Bar soaps
Shower products dominated the market during 2014 with a market share of around 70%. The report predicts this segment to retain its leadership until the end of 2019 growing at a rate of around 4%. This segment includes products such as shower gels, shower creams, exfoliates, body shampoo, mousses, loofah, bath brush, body polishers, and foot scrubs.

Segmentation by retail format and analysis of the bath and shower products market

Supermarkets and hypermarkets
Specialist stores
Drugstores
The supermarkets and hypermarkets segment accounted for 53% of the market share during 2014. Supermarkets store numerous bath and shower products providing consumers with a variety of choices for purchasing.

Geographical segmentation and analysis of the bath and shower products market

Americas
APAC
Europe
MEA
Europe accounted for the largest market share of around 48% during 2014. The evolving buying patterns of consumers is the primary growth driver of the market in this region. The growing affinity of the consumers towards organic and natural bath and shower products with specific ingredients has helped to boost sales of these products.

Competitive landscape and key vendors

The global bath and shower products market is competitive with the presence of well-diversified international suppliers. The competition in the market is expected to intensify during the forecast period, with an increase in product/service extensions, innovations in technology, and mergers. International players are anticipated to grow inorganically during the forecast period by acquiring regional or local players.

The top five vendors in the market are

Johnson & Johnson
L'Oreal
P&G
Unilever
Colgate-Palmolive
Other vendors in the market include Avon, Bath and Body Works, Beiersdorf, Coty, Estee Lauder, Henkel, Kao, L'Occitane, Lush, Revlon, and Soap and Glory.

Key questions answered in the report include

What will the market size and the growth rate be in 2019
What are the key factors driving the global bath and shower products market
What are the key market trends impacting the growth of the global bath and shower products market
What are the challenges to market growth
Who are the key vendors in the bath and shower products market
What are the market opportunities and threats faced by the vendors in the bath and shower products market
Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA
What are the key outcomes of the five forces analysis of the global bath and shower products market
Technavio also offers customization on reports based on specific client requirement.

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Press Release

Technavio Announces the Publication of its Research Report – Global Bath and Shower Products Market 2015-2019

Technavio recognizes the following companies as the key players in the Global Bath and Shower Products Market: Johnson & Johnson, L'Oreal, P&G, Unilever and Colgate-Palmolive

Other Prominent Vendors in the market are: Avon, Bath and Body Works, Beiersdorf, Coty, Estee Lauder, Henkel, Kao, L'Occitane, Lush, Revlon, and Soap and Glory.

Commenting on the report, an analyst from Technavio’s team said: “Product innovations and improved marketing initiatives are among the key trends. The market is witnessing several innovations for the improvement of the performance and the efficiency of bath and shower products. The growing prevalence of Internet retailing is another such factor helping the growth of the market. Thus, with the combined effect of the drivers and the emerging trends, the future of the global bath and shower products market looks promising.”

According to the report, evolving buying patterns of consumers have become instrumental in driving the growth of the global bath and shower products market. People have become increasingly aware of the benefits associated with the different bath and shower products advertised in the market and are increasing the usage of such products depending on their requirements of the same.

Further, the report states that being a highly consolidated market, the small vendors of the market are finding it extremely difficult to establish themselves and make consumers switch to their products. As a result, such players are unable to make a significant cut into the market.

Companies Mentioned

Johnson & Johnson, L'Oreal, P&G, Unilever, Colgate-Palmolive, Avon, Bath and Body Works, Beiersdorf, Coty, Estee Lauder, Henkel, Kao, L'Occitane, Lush, Revlon, and Soap and Glory.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Overview of the global bath and shower products market
    • Market size and forecast
      • Table Global bath and shower products market 2014-2019 ($ billions)
      • Table Global bath and shower products market 2014-2019 (billion units)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Table Global bath and shower products market segmentation by product
    • Table Global bath and shower products market by product segmentation 2014-2019 (% share)
    • Market size and forecast for global shower products
      • Table Global shower products market 2014-2019 ($ billions)
    • Market size and forecast for the global liquid bath products
      • Table Global liquid bath products market 2014-2019 ($ billions)
    • Market size and forecast for global bath additives
      • Table Global bath additives market 2014-2019 ($ billions)
    • Market size and forecast for global bar soaps products
      • Table Global bar soaps products market 2014-2019 ($ billions)
  • Market segmentation by retail formats
    • Table Global bath and shower products segmentation by retail formats
    • Table Global bath and shower products market by retail formats 2014
  • Geographical segmentation
    • Table Geographical segmentation of global bath and shower products market 2014
    • Table Geographical segmentation of global bath and shower products market 2019
    • Table Global bath and shower products market 2014-2019 (% share)
    • Bath and shower products market in Europe
      • Table Bath and shower products market in Europe 2014-2019 ($ billions)
    • Bath and shower products market in APAC
      • Table Bath and shower products market in APAC 2014-2019 ($ billions)
    • Bath and shower products market in Americas
      • Table Bath and shower products market in Americas 2014-2019 ($ billions)
    • Bath and shower products market in MEA
      • Table Bath and shower products market in MEA 2014-2019 ($ billions)
  • Key leading countries
    • Table Key leading countries
    • US
    • France
    • UK
    • Germany
    • Japan
  • Market drivers
    • Evolving buying patterns of consumers
    • Increased awareness among consumers
    • Increased urbanization
    • Increased disposable incomes
      • Table Number of HNWIs in APAC (millions)
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Highly consolidated market
    • Stringent consumer preferences
    • Rising aging population
    • Availability of counterfeit products
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Increased demand for organic products
    • Product innovations
    • Growth in online retail
      • Table World internet penetration rates 2015
    • Marketing initiatives
  • Vendor landscape
    • Competitive scenario
    • Major vendors 2014
      • Table Major vendors 2014
    • Other prominent vendors
  • Key vendor analysis
    • Colgate-Palmolive
      • Table Colgate-Palmolive: Business segmentation by revenue 2014
      • Table Colgate-Palmolive: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table Colgate-Palmolive: Geographical segmentation by revenue 2014
    • Johnson & Johnson
      • Table Johnson & Johnson: Business segmentation by revenue 2014
      • Table Johnson & Johnson: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table Johnson & Johnson: Geographical segmentation by revenue 2014
    • L'Oreal
      • Table L'Oreal: Business segmentation by revenue 2014
      • Table L'Oreal: Geographical segmentation by revenue 2014
    • Procter & Gamble
      • Table P&G: Business segmentation by revenue 2015
      • Table P&G: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table P&G: Geographical segmentation by revenue 2015
    • Unilever
      • Table Unilever: Business segmentation by revenue 2014
      • Table Unilever: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table Unilever: Geographical segmentation by revenue 2014
  • Appendix
    • List of abbreviation
  • Explore Technavio

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