Market Research Logo

Global Basketball Equipment Market 2016-2020

Global Basketball Equipment Market 2016-2020

About Basketball Equipment

The basketball shoe segment is witnessing a significant prominence over all other product segments. It accounts for the largest portion of the overall sales revenue and has a dominant share in the market. This is expected to gain further traction during the forecast period as the adoption of basketball footwear is high among the global populace. Regions like North America and Europe have been displaying a strong affinity toward the adoption of the sport, which has propelled major market vendors to establish a strong market in these regions. The following exhibit is a representation of the market for basketball equipment across product segments, with respect to their CAGRs over a period from 2015 to 2020, their current revenues, and market share in 2015.

Technavio’s analysts forecast the global basketball equipment market to grow at a CAGR of 2.18% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global basketball equipment market for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of basketball equipment to individual consumers.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • Europe
  • ROW
Technavio's report, Global Basketball Equipment Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Adidas
  • Amer Sports
  • Nike
  • Rawlings Sporting Goods
  • Spalding Sports Equipment
Other prominent vendors
  • ASICS
  • Baden
  • Fila
  • Joma
  • Lifetime
  • McDavid
  • Mizuno
  • Nivia Sports
  • Puma
  • Under Armour
Market driver
  • Increasing adoption of basketball
  • For a full, detailed list, view our report
Market challenge
  • Inconsistent raw material prices
  • For a full, detailed list, view our report
Market trend
  • Smart tracking basketballs
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Basketball Equipment Market 2016-2020

Technavio recognizes the following companies as the key players in the global basketball equipment market: Adidas, Amer Sports, Nike, Rawlings Sporting Goods, and Spalding Sports Equipment

Other Prominent Vendors in the market are: ASICS, Baden, Fila, Joma, Lifetime, McDavid, Mizuno, Nivia Sports, Puma, and Under Armour

Commenting on the report, an analyst from Technavio’s team said: “Globally increasing concerns about preserving the environment have encouraged sporting goods manufacturers to come up with eco-friendly products. This has led to basketball equipment market manufacturers adopting environment-friendly practices and production methods. The advent of environmentally friendly basketball courts marked a significant step toward this initiative. Arlington's College Park Center in Texas, US, is a popular example of an environment-friendly basketball court, which was designed by Dallas-based architecture firm HKS in the US. The arena includes energy-efficient glazed windows, a roof that reduces the building's solar load, a low-use water system, and native landscaping. The Towson University SECU Arena in Maryland, US, is another such basketball court that implements various eco-friendly elements. The arena has energy-efficient mechanical systems, with low-emission paint and carpeting used. The arena was also built using recycled building materials. This arena is expected to be at least 20% more efficient than all similar facilities.”

According to the report, launching advertising campaigns by famous sportsmen and athletes is an age-old and successful marketing strategy practiced by almost all well-established sports equipment manufacturers. Generally, the most common purchase behavior exhibited by consumers is the preference for products that their favorite players promote, and thus, vendors use celebrity endorsements as one of their primary marketing tools. Famous athletes such as Michael Jordan, LeBron James, and Kobe Bryant often launch new product lines of international vendors, which boost their sales revenues. Apart from celebrity endorsements, many vendors also sponsor a number of sports tournaments and matches, which again aids in reinforcing their market presence.

Further, the report states that professional basketball is one of those games which requires a lot of stamina, strength, speed, flexibility, and skill. Another very important fitness component that should be considered for basketball is a high body height. The average height of a basketball player among all the teams in the NBA is about 6 feet 7 inches; however, the average American height is about 5 feet 9 inches. This physical structure is required as the game requires a lot of tackling and shooting. Taller basketball players are often considered to have an advantage in basketball, as their shots have to travel a shorter distance to the basket. Additionally, taller players also start out closer to rebound, with their ability to reach higher, yielding better chances of blocking out the shots of shorter players.



Companies Mentioned

Adidas, Amer Sports, Nike, Rawlings Sporting Goods, Spalding Sports Equipment, ASICS, Baden, Fila, Joma, Lifetime, McDavid, Mizuno, Nivia Sports, Puma, Under Armour.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
      • Table Global basketball equipment market by product
      • Table List of countries by geography
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
    • Product segment analysis
      • Table Comparison of the different product segments in the global basketball equipment market
    • Geographical segment analysis
      • Table Comparison of geographical segments of global basketball equipment market
  • Market landscape
    • Market overview
      • Table Overview of the global basketball equipment market
    • Market size and forecast
      • Table Global basketball equipment market 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Table Global basketball equipment market by product
    • Table Global basketball equipment market by product (% share)
    • Global basketball shoes market
      • Table Global basketball shoes market 2015-2020 ($ billions)
    • Global basketballs market
      • Table Global basketballs market 2015-2020 ($ billions)
    • Global basketball accessories market
      • Table Global basketball accessories market 2015-2020 ($ billions)
    • Global basketball training equipment market
      • Table Global basketball training equipment market 2015-2020 ($ billions)
  • Market segmentation by retail format
    • Table Global basketball equipment market by retail format
    • Table Global basketball equipment market by retail format 2015
    • Table Global basketball equipment market by retail format 2020
    • Table Analysis of different retail formats based on key parameters
  • Geographical segmentation
    • Table Geographical segmentation of global basketball equipment market 2015
    • Basketball equipment market in Americas
      • Table Basketball equipment market in Americas 2015-2020 ($ billions)
    • Basketball equipment market in Europe
      • Table Basketball equipment market in Europe 2015-2020 ($ billions)
    • Basketball equipment market in APAC
      • Table Basketball equipment market in APAC 2015-2020 ($ billions)
    • Basketball equipment market in ROW
      • Table Basketball equipment market in ROW 2015-2020 ($ billions)
  • Key leading countries
    • Table Key leading countries
    • US
    • Spain
    • France
  • Market drivers
    • Increasing adoption of basketball
    • Substantial scholarships
      • Table Average yearly scholarships given to college students in first division sports in the US 2014
      • Table Estimated median income summary by US Census Bureau 2014
    • Celebrity endorsements
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Inconsistent raw material prices
    • Specific height requirements for game play
    • Ancillary product consideration
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Smart tracking basketballs
    • Shoe-knitting technology
    • Green technology used in basketball courts
  • Vendor landscape
    • Competitive scenario
      • Table Global basketball equipment market: Radar chart analysis
      • Table Global basketball equipment market: Competitive analysis of key competitors
    • adidas
      • Table adidas: Business and geographical segmentation by revenue 2015
    • Amer Sports
      • Table Amer Sports: Business and geographical segmentation by revenue 2015
    • Nike
      • Table Nike: Business segmentation by revenue 2015
    • Rawlings Sporting Goods
    • Spalding Sports Equipment
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report