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Global Baobab Powder Market 2018-2022

Global Baobab Powder Market 2018-2022

About Baobab Powder

Baobab powder is made from a super fruit called Baobab, which is also a rich source of vitamin C, calcium, and magnesium. It is consumed to boost health and vitality. The powder can be used as a health supplement and as a food ingredient. A natural source of dietary fibers, minerals and organic acids, Baobab powder also has antioxidant and prebiotic properties.

Technavio’s analysts forecast the global baobab powder market to grow at a CAGR of 6.47% during the period 2018-2022.

Covered in this report

The report covers the present scenario and the growth prospects of the global baobab powder market for 2018-2022. To calculate the market size, the report considers the revenue generated from the sales of baobab powder.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Baobab Powder Market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Halka B Organics
  • Baobab Fruit Company Senegal
  • Organic Africa
  • ADUNA
  • Atacora Essential
  • Woodland Foods
Market driver
  • Health benefits of baobab powder
  • For a full, detailed list, view our report
Market challenge
  • Growing popularity of substitutes
  • For a full, detailed list, view our report
Market trend
  • Growing popularity of baobab supplements
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2022 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Baobab Powder Market 2018-2022

Technavio recognizes the following companies as the key players in the global baobab powder market: Halka B Organics, Baobab Fruit Company Senegal, Organic Africa, ADUNA, Atacora Essential, and Woodland Foods

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is growing popularity of baobab supplements. With an exotic, tangy flavor described as a cross between grapefruit, pear and vanilla, the baobab fruit has been used in Africa for years. Changing consumer tastes and preferences and food shopping behavior, coupled with other detrimental factors such as the intensified threat of new entrants and demographic changes may have a bearing on the global baobab powder market. Baobab powder has grown in popularity and is widely used in supplements, capsules and food products. The increasing number of new product launches by regional and international players will support the growth of the market. Manufacturers of baobab powder are undertaking innovative and distributive strategies to increase the market share of these products”

According to the report, one of the major drivers for this market is Health benefits of baobab powder. The demand for baobab powder is increasing due to the numerous health benefits associated with the baobab fruit. Baobab powder contains high amounts of vitamin C, soluble fiber, antioxidants, and vital minerals. Also, the baobab powder aids in boosting energy levels, improves immunity, aids in liver detoxification, cleansing and detoxifying, decreases anxiety, aids in strengthening the immune system, and has anti-aging properties.

Further, the report states that one of the major factors hindering the growth of this market is Growing popularity of substitutes. The baobab fruit is relatively low in protein as compared to other dehydrated fruits, but dried baobab pulp contains all essential and non-essential amino acids. However, the availability of a large number of substitute products in the market may impede the growth of the baobab powder market during the forecast period.

Companies Mentioned

Halka B Organics, Baobab Fruit Company Senegal, Organic Africa, ADUNA, Atacora Essential, and Woodland Foods

  • Executive summary
  • Scope of the report
  • Research methodology
    • Market outline
      • Table Global baobab powder market in the global superfoods market 2017: An overview
  • Market landscape
    • Market ecosystem
      • Table Parent market
      • Table Global baobab powder market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2017
      • Table Market size 2017
      • Table Validation techniques employed for market sizing 2017
    • Market size and forecast 2017-2022
      • Table Global baobab powder- Market size and forecast 2017-2022 ($ mn)
      • Table Global - Year-over-year growth 2018-2022 (%)
  • Five forces analysis
    • Table Five forces analysis 2017
    • Table Five forces analysis 2022
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2017
  • Market segmentation by application
    • Segmentation by application
      • Table Application - Market share 2017-2022 (%)
    • Comparison by application
      • Table Comparison by application
    • Food - Market size and forecast 2017-2022
      • Table Food - Market size and forecast 2017-2022 ($ mn)
      • Table Food - Year-over-year growth 2018-2022 (%)
    • Beverages - Market size and forecast 2017-2022
      • Table Beverages - Market size and forecast 2017-2022 ($ mn)
      • Table Beverages - Year-over-year growth 2018-2022 (%)
    • Personal care - Market size and forecast 2017- 2022
      • Table Personal care - Market size and forecast 2017-2022 ($ mn)
      • Table Personal care - Year-over-year growth 2018-2022 (%)
    • Market opportunity by application
      • Table Market opportunity by application
  • Customer landscape
    • Table Customer landscape
  • Regional landscape
    • Geographical segmentation
      • Table Global - Market share by geography 2017-2022 (%)
    • Regional comparison
      • Table Regional comparison
    • EMEA - Market size and forecast 2017-2022
      • Table EMEA - Market size and forecast 2017-2022 ($ mn)
      • Table EMEA - Year-over-year growth 2018-2022 (%)
    • Americas - Market size and forecast 2017-2022
      • Table Americas - Market size and forecast 2017-2022 ($ mn)
      • Table Americas - Year-over-year growth 2018-2022 (%)
    • APAC - Market size and forecast 2017-2022
      • Table APAC - Market size and forecast 2017-2022 ($ mn)
      • Table APAC - Year-over-year growth 2018-2022 (%)
    • Key leading countries
      • Table Key leading countries
    • US
    • Germany
    • The UK
    • France
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Growing popularity of baobab supplements
    • Increasing online purchasing trends
    • Clean labeling
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Halka B Organics
      • Table Vendor overview
      • Table Halka B Organics - Product segments
      • Table Halka B Organics - Organizational developments
      • Table Halka B Organics - Geographic focus
      • Table Halka B Organics - Segment focus
    • Baobab Fruit Company Senegal
      • Table Vendor overview
      • Table Baobab Fruit Company Senegal - Business segments
      • Table Baobab Fruit Company Senegal - Organizational developments
      • Table Baobab Fruit Company Senegal - Geographic focus
      • Table Baobab Fruit Company Senegal - Segment focus
    • Organic Africa
      • Table Vendor overview
      • Table Organic Africa - Product segments
      • Table Organic Africa - Organizational developments
      • Table Organic Africa - Geographic focus
      • Table Organic Africa - Segment focus
    • ADUNA
      • Table Vendor overview
      • Table ADUNA - Business segments
      • Table ADUNA - Organizational developments
      • Table ADUNA - Geographic focus
      • Table ADUNA - Segment focus
    • Atacora Essential
      • Table Vendor overview
      • Table Atacora Essential - Product segments
      • Table Atacora Essential - Organizational developments
      • Table Atacora Essential - Geographic focus
      • Table Atacora Essential - Segment focus
    • Woodland Foods
      • Table Vendor overview
      • Table Woodland Foods - Key brands
      • Table Woodland Foods - Organizational developments
      • Table Woodland Foods - Geographic focus
      • Table Woodland Foods - Segment focus
  • Appendix
    • List of abbreviations
  • Explore Technavio

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