Global Baobab Powder Market 2018-2022
About Baobab Powder
Baobab powder is made from a super fruit called Baobab, which is also a rich source of vitamin C, calcium, and magnesium. It is consumed to boost health and vitality. The powder can be used as a health supplement and as a food ingredient. A natural source of dietary fibers, minerals and organic acids, Baobab powder also has antioxidant and prebiotic properties.
Technavio’s analysts forecast the global baobab powder market to grow at a CAGR of 6.47% during the period 2018-2022.
Covered in this report
The report covers the present scenario and the growth prospects of the global baobab powder market for 2018-2022. To calculate the market size, the report considers the revenue generated from the sales of baobab powder.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Baobab Powder Market 2018-2022
Technavio recognizes the following companies as the key players in the global baobab powder market: Halka B Organics, Baobab Fruit Company Senegal, Organic Africa, ADUNA, Atacora Essential, and Woodland Foods
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is growing popularity of baobab supplements. With an exotic, tangy flavor described as a cross between grapefruit, pear and vanilla, the baobab fruit has been used in Africa for years. Changing consumer tastes and preferences and food shopping behavior, coupled with other detrimental factors such as the intensified threat of new entrants and demographic changes may have a bearing on the global baobab powder market. Baobab powder has grown in popularity and is widely used in supplements, capsules and food products. The increasing number of new product launches by regional and international players will support the growth of the market. Manufacturers of baobab powder are undertaking innovative and distributive strategies to increase the market share of these products”
According to the report, one of the major drivers for this market is Health benefits of baobab powder. The demand for baobab powder is increasing due to the numerous health benefits associated with the baobab fruit. Baobab powder contains high amounts of vitamin C, soluble fiber, antioxidants, and vital minerals. Also, the baobab powder aids in boosting energy levels, improves immunity, aids in liver detoxification, cleansing and detoxifying, decreases anxiety, aids in strengthening the immune system, and has anti-aging properties.
Further, the report states that one of the major factors hindering the growth of this market is Growing popularity of substitutes. The baobab fruit is relatively low in protein as compared to other dehydrated fruits, but dried baobab pulp contains all essential and non-essential amino acids. However, the availability of a large number of substitute products in the market may impede the growth of the baobab powder market during the forecast period.
Halka B Organics, Baobab Fruit Company Senegal, Organic Africa, ADUNA, Atacora Essential, and Woodland Foods
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook