Global Baby Wipes Market 2020-2024

Global Baby Wipes Market 2020-2024

Technavio has been monitoring the baby wipes market and it is poised to grow by $ 801.59 mn during 2020-2024 progressing at a CAGR of 3% during the forecast period. Our reports on baby wipes market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the introduction of varied products by manufacturers and concerns about health of babies. In addition, introduction of varied products by manufacturers is anticipated to boost the growth of the market as well.

The baby wipes market analysis includes technology segment and geographical landscapes

Technavio's baby wipes market is segmented as below:

By Technology

  • Spunlace technology
  • Airlaid technology
  • Coform technology
  • Needle punch technology
  • Other technologies
By Geographical landscapes
  • North America
  • Europe
  • APAC
  • South America
  • MEA
This study identifies the increasing emphasis on organic and natural products as one of the prime reasons driving the baby wipes market growth during the next few years.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our baby wipes market covers the following areas:
  • Baby wipes market sizing
  • Baby wipes market forecast
  • Baby wipes market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading baby wipes market vendors that include Babisil Products Co. Ltd., Johnson & Johnson, Kimberly-Clark Corp., Laboratoires Expanscience, Pigeon Corp., Sebapharma GmbH & Co. KG, The Himalaya Drug Co., The Procter & Gamble Co., Unicharm Corp., and Unilever Group. Also, the baby wipes market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast an accurate market growth.


  • Executive Summary
  • Market Landscape
    • Market ecosystem
      • Parent market
        • Table Parent market
        • Table Market characteristics
    • Value chain analysis
      • Table Value chain analysis for personal products market
      • Inputs
      • Inbound logistics
      • Operations
      • Outbound logistics
      • Marketing and sales
      • Support activities
      • Innovation
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2019
    • Market outlook: Forecast for 2019 - 2024
      • Table Global - Market size and forecast 2019 - 2024 ($ million)
      • Table Global baby wipes market 2019-2024 ($ million), exclusive of COVID-19 impact
      • Table Global market: Year-over-year growth 2019 - 2024 (%)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis 2019 & 2024
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2019
  • Market Segmentation by Technology
    • Market segments
      • Table Technology - Market share 2019-2024 (%)
    • Comparison by Technology
      • Table Comparison by Technology
    • Spunlace technology - Market size and forecast 2019-2024
      • Table Spunlace technology - Market size and forecast 2019-2024 ($ million)
      • Table Global baby wipes market 2019-2024 ($ million) by spunlace technology, exclusive of COVID-19 impact
      • Table Spunlace technology - Year-over-year growth 2019-2024 (%)
    • Airlaid technology - Market size and forecast 2019-2024
      • Table Airlaid technology - Market size and forecast 2019-2024 ($ million)
      • Table Global baby wipes market 2019-2024 ($ million) by airlaid technology, exclusive of COVID-19 impact
      • Table Airlaid technology - Year-over-year growth 2019-2024 (%)
    • Coform technology - Market size and forecast 2019-2024
      • Table Coform technology - Market size and forecast 2019-2024 ($ million)
      • Table Global baby wipes market 2019-2024 ($ million) by coform technology, exclusive of COVID-19 impact
      • Table Coform technology - Year-over-year growth 2019-2024 (%)
    • Needle punch technology - Market size and forecast 2019-2024
      • Table Needle punch technology - Market size and forecast 2019-2024 ($ million)
      • Table Global baby wipes market 2019-2024 ($ million) by needle punch technology, exclusive of COVID-19 impact
      • Table Needle punch technology - Year-over-year growth 2019-2024 (%)
    • Other technologies - Market size and forecast 2019-2024
      • Table Other technologies - Market size and forecast 2019-2024 ($ million)
      • Table Global baby wipes market 2019-2024 ($ million) by other technologies, exclusive of COVID-19 impact
      • Table Other technologies - Year-over-year growth 2019-2024 (%)
    • Market opportunity by Technology
      • Table Market opportunity by Technology
  • Market Segmentation by Distribution channel
    • Market segments
      • Table Distribution channel - Market share 2019-2024 (%)
    • Comparison by Distribution channel
      • Table Comparison by Distribution channel
    • Offline - Market size and forecast 2019-2024
      • Table Offline - Market size and forecast 2019-2024 ($ million)
      • Table Global baby wipes market 2019-2024 ($ million) by offline, exclusive of COVID- 19 impact
      • Segment growth exclusive of COVID-19 pandemic impact
      • Impact of COVID-19 pandemic on offline distribution channels
        • Table Offline - Year-over-year growth 2019-2024 (%)
    • Online - Market size and forecast 2019-2024
      • Table Online - Market size and forecast 2019-2024 ($ million)
      • Table Global baby wipes market 2019-2024 ($ million) by online, exclusive of COVID- 19 impact
      • Segment growth exclusive of COVID-19 pandemic impact
      • Impact of COVID-19 pandemic on online distribution channels
        • Table Online - Year-over-year growth 2019-2024 (%)
    • Market opportunity by Distribution channel
      • Table Market opportunity by Distribution channel
  • Customer landscape
    • Table Customer landscape
  • Geographic Landscape
    • Geographic segmentation
      • Table Market share by geography 2019-2024 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2019- 2024
      • Table North America - Market size and forecast 2019-2024 ($ million)
      • Table Baby wipes market in North America 2019-2024 ($ million), exclusive of COVID-19 impact
      • Table North America - Year-over-year growth 2019-2024 (%)
    • Europe - Market size and forecast 2019-2024
      • Table Europe - Market size and forecast 2019-2024 ($ million)
      • Table Baby wipes market in Europe 2019-2024 ($ million), exclusive of COVID-19 impact
      • Table Europe - Year-over-year growth 2019-2024 (%)
    • APAC - Market size and forecast 2019-2024
      • Table APAC - Market size and forecast 2019-2024 ($ million)
      • Table Baby wipes market in APAC 2019-2024 ($ million), exclusive of COVID-19 impact
      • Table APAC - Year-over-year growth 2019-2024 (%)
    • South America - Market size and forecast 2019- 2024
      • Table South America - Market size and forecast 2019-2024 ($ million)
      • Table Baby wipes market in South America 2019-2024 ($ million), exclusive of COVID-19 impact
      • Table South America - Year-over-year growth 2019-2024 (%)
    • MEA - Market size and forecast 2019-2024
      • Table MEA - Market size and forecast 2019-2024 ($ million)
      • Table Baby wipes market in MEA 2019-2024 ($ million), exclusive of COVID-19 impact
      • Table MEA - Year-over-year growth 2019-2024 (%)
    • Impact of COVID-19 pandemic on global market
    • Key leading countries
      • Table Key leading countries
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Introduction of varied products by manufacturers
      • Concerns about health of babies
      • Increasing emphasis on organic and natural products
    • Market challenges
      • Increased competition from local brands leading to stiff competition
      • Regulatory issues continue to affect the industry
      • Threat from COVID-19 pandemic
        • Table Impact of drivers and challenges
    • Market trends
      • Product innovation
      • Expansion of distribution network and adoption of omnichannel strategy
      • Increasing prominence of private-label brands
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
      • Table Industry risks
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Babisil Products Co. Ltd.
      • Table Babisil Products Co. Ltd. - Overview
      • Table Babisil Products Co. Ltd. - Product and service
      • Table Babisil Products Co. Ltd. - Key offerings
    • Johnson & Johnson
      • Table Johnson & Johnson - Overview
      • Table Johnson & Johnson - Business segments
      • Table Johnson & Johnson – Key news
      • Table Johnson & Johnson - Key offerings
      • Table Johnson & Johnson - Segment focus
    • Kimberly-Clark Corp.
      • Table Kimberly-Clark Corp. - Overview
      • Table Kimberly-Clark Corp. - Business segments
      • Table Kimberly-Clark Corp. –Key news
      • Table Kimberly-Clark Corp. - Key offerings
      • Table Kimberly-Clark Corp. - Segment focus
    • Laboratoires Expanscience
      • Table Laboratoires Expanscience - Overview
      • Table Laboratoires Expanscience - Product and service
      • Table Laboratoires Expanscience - Key offerings
    • Pigeon Corp.
      • Table Pigeon Corp. - Overview
      • Table Pigeon Corp. - Business segments
      • Table Pigeon Corp. –Key news
      • Table Pigeon Corp. - Key offerings
      • Table Pigeon Corp. - Segment focus
    • Sebapharma GmbH & Co. KG
      • Table Sebapharma GmbH & Co. KG - Overview
      • Table Sebapharma GmbH & Co. KG - Product and service
      • Table Sebapharma GmbH & Co. KG - Key offerings
    • The Himalaya Drug Co.
      • Table The Himalaya Drug Co. - Overview
      • Table The Himalaya Drug Co. - Product and service
      • Table The Himalaya Drug Co. - Key offerings
    • The Procter & Gamble Co.
      • Table The Procter & Gamble Co. - Overview
      • Table The Procter & Gamble Co. - Business segments
      • Table The Procter & Gamble Co. –Key news
      • Table The Procter & Gamble Co. - Key offerings
      • Table The Procter & Gamble Co. - Segment focus
    • Unicharm Corp.
      • Table Unicharm Corp. - Overview
      • Table Unicharm Corp. - Business segments
      • Table Unicharm Corp. - Key offerings
      • Table Unicharm Corp. - Segment focus
    • Unilever Group
      • Table Unilever Group - Overview
      • Table Unilever Group - Business segments
      • Table Unilever Group – Key news
      • Table Unilever Group - Key offerings
      • Table Unilever Group - Segment focus
  • Appendix
    • Scope of the report
      • Objectives
      • Notes and caveats
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research Methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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