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Global Baby Wipes Market 2017-2021

Global Baby Wipes Market 2017-2021

About Baby Wipes

Baby wipes are moist, disposable, and often antiseptic tissues that are used for cleaning the skin of babies. Baby care products include baby oil, baby soap, baby wipes, baby nail clippers or scissors, baby tub, baby-friendly sunscreen, and others. The global baby care market is mostly driven by the rising awareness of baby hygiene and baby care in developing countries and the growing focus on e-commerce.

Technavio’s analysts forecast the global baby wipes market to grow at a CAGR of 4.43% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global baby wipes market for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Baby Wipes Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Kimberly-Clark
  • Johnson & Johnson
  • P&G
  • Svenska Cellulosa Aktiebolaget (SCA)
  • Unicharm
Other prominent vendors
  • Burt's Bees
  • Farlin
  • First quality
  • Hengan
  • The Himalaya Drug Company
  • Mustela
  • Naterra International
  • Pigeon
  • Sebapharma
Market driver
  • Introduction of varied products by manufacturers
  • For a full, detailed list, view our report
Market challenge
  • Use of plastics and other polymers in baby wipes
  • For a full, detailed list, view our report
Market trend
  • Product innovation
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Baby Wipes Market 2017-2021

Technavio recognizes the following companies as the key players in the global baby wipes market: Kimberly-Clark, Johnson & Johnson, P&G, Svenska Cellulosa Aktiebolaget (SCA), and Unicharm.

Other Prominent Vendors in the market are: Burt's Bees, Farlin, First quality, Hengan, Himalaya, Mustela, Naterra International, Pigeon, and Sebapharma.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is product innovation. Product innovation is one the major trends in the baby wipes market. Vendors are conducting life cycle assessments on their products to explore areas of potential innovation to meet the demands of parents. As a result, environment-friendly and sustainable products have become a major expected innovation. Several factors are at play for this high demand.”

According to the report, one driver in the market is introduction of varied products by manufacturers. Babies have delicate skin and products meant for use on their skin must be manufactured with safe and healthy materials under strict quality checks. Therefore, vendors are focusing on launching new products that do not contain chlorine or alcohol, are softer on the skin, and are biodegradable. For instance, Johnson & Johnson offers improved skincare wipes to keep the skin of the baby clean without causing discomfort. Its advanced wipes work like a sponge to effectively remove dirt and impurities.

Further, the report states that one challenge in the market is use of plastics and other polymers in baby wipes. Manu countries are coming up with regulations on the correct usage of baby wipes due to environmental issues. Most of the raw materials that are used to manufacture baby wipes include plastics and other polymers that take a long time to degrade and cause harm to the environment. The manufacturers of baby wipes have created a new market called flushable baby wipes in pursuit of gaining more market share and profits.

Companies Mentioned

Kimberly-Clark, Johnson & Johnson, P&G, Svenska Cellulosa Aktiebolaget (SCA), Unicharm, Burt's Bees, Farlin, First quality, Hengan, Himalaya, Mustela, Naterra International, Pigeon, and Sebapharma.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
      • Table Market contribution 2016 (% share of revenue)
  • Market landscape
    • Market overview
      • Table Global baby wipes market
    • Market size and forecast
      • Table Global baby wipes market 2016-2021 ($ millions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by technology
    • Market segmentation by manufacturing technology
      • Table Global baby wipes market: Segmentation by manufacturing technology 2016-2021(% share of revenue)
      • Table Global baby wipes market: Segmentation by manufacturing technology 2016-2021($ millions)
      • Table Global baby wipes market: Segmentation by manufacturing technology
    • Global baby wipes market by spunlace technology
      • Table Global baby wipes market by spunlace manufacturing technology 2016-2021 ($millions)
    • Global baby wipes market by airlaid manufacturing technology
      • Table Global baby wipes market by airlaid manufacturing technology 2016-2021 ($millions)
    • Global baby wipes market by coform manufacturing technology
      • Table Global baby wipes market by coform manufacturing technology 2016-2021 ($millions)
    • Global baby wipes market by needle punch manufacturing technology
      • Table Global baby wipes market by needle punch manufacturing technology 2016-2021 ($millions)
    • Global baby wipes market by other manufacturing technologies
      • Table Global baby wipes market by other manufacturing technologies 2016-2021 ($millions)
  • Market segmentation by distribution channel
    • Global baby wipes market by distribution channel
      • Table Global baby wipes market: Segmentation by distribution channel 2016 and 2021 (%share of revenue)
    • Global baby wipes market by offline distribution channel
      • Table Global baby wipes market by offline distribution channel 2016 and 2021 (% share ofrevenue)
    • Global baby wipes market by online distribution channel
  • Geographical segmentation
    • Global baby wipes market by geography
      • Table Global baby wipes market: Segmentation by geography 2016-2021 ($ millions)
      • Table Global baby wipes market: Segmentation by geography 2016 and 2021 (% share ofrevenue)
    • Baby wipes market in Americas
      • Table Baby wipes market in Americas 2016-2021 ($ millions)
    • Baby wipes market in EMEA
      • Table Baby wipes market in EMEA 2016-2021 ($ millions)
    • Baby wipes market in APAC
      • Table Baby wipes market in APAC 2016-2021 ($ millions)
  • Key leading countries
    • Table Key leading countries 2016 (% share of revenue)
    • US
    • UK
    • China
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Product innovation
    • Rise in R&D investments
    • Unique marketing strategies adopted by key vendors
  • Vendor landscape
    • Competitive scenario
    • Key competitive strategies
  • Key vendor analysis
    • Kimberly-Clark
      • Table Kimberly-Clark: Business segmentation 2016
      • Table Kimberly-Clark: Geographical segmentation 2016 (% share of revenue)
      • Table Kimberly-Clark: Product offerings
    • Johnson & Johnson
      • Table Johnson & Johnson Services: Business segmentation by services 2016 (% share ofrevenue)
      • Table Johnson & Johnson Services: Geographical segmentation 2016 (% share ofrevenue)
      • Table Johnson & Johnson Services: Product offerings
    • P&G
      • Table P&G: Business segmentation 2016 (% share of revenue)
      • Table P&G: Product offerings
    • Unicharm
      • Table Unicharm: Business segmentation 2016 (% share of revenue)
      • Table Unicharm: Geographical segmentation 2016 (% share of revenue)
      • Table Unicharm: Product offerings
    • Svenska Cellulosa Aktiebolaget (SCA)
      • Table SCA: Business segmentation 2016 (% share of revenue)
      • Table SCA: Geographical segmentation 2016 (% share of revenue)
      • Table SCA: Product offerings
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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