Market Research Logo

Global Baby Powder Market 2019-2023

Global Baby Powder Market 2019-2023

Global Baby Powder Market: About this market

Baby powder application on baby skin aids the absorption of excess moisture from the skin the prevention of diaper rashes due to chafing and prevent unpleasant odor from the skin. Technavio’s baby powder market analysis considers sales from both online and offline distribution channels. Our analysis also considers the sales of baby powder in APAC, Europe, North America, South America, and MEA. In 2018, the offline segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as the ability to read ingredients, immediate access to the product, and advice from sales experts will play a significant role in the offline segment to maintain its market position. Also, our global baby powder market report also looks at factors such as increasing parents' awareness about baby care products, growing demand for organic baby powders, declining infant mortality rate. However, increasing parents' awareness about baby care products, growing demand for organic baby powders, declining infant mortality rate may hamper the growth of the baby powder industry over the forecast period.

Global Baby Powder Market: Overview

Growing demand for organic baby powders

One of the key drivers fostering the sales of natural and organic baby powders is the risk of side effects on the baby's skin because of the chemical ingredients used in synthetic baby powders. The availability of natural baby powders in the market has driven parent's attention on their benefits in terms of application on baby skin, thereby increasing their consumption, globally. Organic baby powders contain more natural ingredients and less or negligible amounts of synthetic additives, colors, perfume, and artificial preservatives. This demand for organic baby powders will lead to the expansion of the global baby powder market at a CAGR of over 5% during the forecast period.

Increasing adoption of liquid baby powders

Parents are concerned about the application of talcum baby powders on the baby's skin due to the possibility of baby inhaling powder particles, which may lead to baby's breathing issues. To prevent such baby health issues, vendors in the global market offer liquid baby powder that is cream or lotion in form, and changes to powder once applied on baby's skin. This facilitates powder application on the baby by eliminating inhalation of baby powder particles. Vendors are offering liquid baby powders on several distribution channels, including e-commerce, to promote its adoption. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global baby powder market during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of several major players, the global baby powder market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading baby powder manufacturers, that include Beiersdorf AG, Church & Dwight Co. Inc., Johnson & Johnson Services Inc., Pigeon Corp., and Prestige Consumer Healthcare Inc.

Also, the baby powder market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
2.1 Preface
2.2 Preface
2.3 Currency conversion rates for US$
PART 03: MARKET LANDSCAPE
Market ecosystem
Market characteristics
Market segmentation analysis
PART 04: MARKET SIZING
Market definition
Market sizing 2018
Market size and forecast 2018-2023
PART 05: FIVE FORCES ANALYSIS
Bargaining power of buyers
Bargaining power of suppliers
Threat of new entrants
Threat of substitutes
Threat of rivalry
Market condition
PART 06: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
Market segmentation by distribution channel
Comparison by distribution channel
Offline - Market size and forecast 2018-2023
Online - Market size and forecast 2018-2023
Market opportunity by distribution channel
PART 07: CUSTOMER LANDSCAPE
PART 08: GEOGRAPHIC LANDSCAPE
Geographic segmentation
Geographic comparison
APAC - Market size and forecast 2018-2023
Europe - Market size and forecast 2018-2023
North America - Market size and forecast 2018-2023
South America - Market size and forecast 2018-2023
MEA - Market size and forecast 2018-2023
Key leading countries
Market opportunity
PART 09: DECISION FRAMEWORK
PART 10: DRIVERS AND CHALLENGES
Market drivers
Market challenges
PART 11: MARKET TRENDS
Availability of baby care kits
Increasing adoption of liquid baby powders
Increasing regulatory focus on compliance and safety
PART 12: VENDOR LANDSCAPE
Overview
Landscape disruption
Competitive scenario
PART 13: VENDOR ANALYSIS
Vendors covered
Vendor classification
Market positioning of vendors
Beiersdorf AG
Church & Dwight Co. Inc.
Johnson & Johnson Services Inc.
Pigeon Corp.
Prestige Consumer Healthcare Inc.
PART 14: APPENDIX
Research methodology
List of abbreviations
Definition of market positioning of vendors
PART 15: EXPLORE TECHNAVIO
Exhibit 01: Vendors: Key product offerings
Exhibit 02: Global consumer staples market
Exhibit 03: Segments of global consumer staples market
Exhibit 04: Market characteristics
Exhibit 05: Market segments
Exhibit 06: Market definition - Inclusions and exclusions checklist
Exhibit 07: Market size 2018
Exhibit 08: Global market: Size and forecast 2018-2023 ($ millions)
Exhibit 09: Global market: Year-over-year growth 2019-2023 (%)
Exhibit 10: Five forces analysis 2018
Exhibit 11: Five forces analysis 2023
Exhibit 12: Bargaining power of buyers
Exhibit 13: Bargaining power of suppliers
Exhibit 14: Threat of new entrants
Exhibit 15: Threat of substitutes
Exhibit 16: Threat of rivalry
Exhibit 17: Market condition - Five forces 2018
Exhibit 18: Distribution channel - Market share 2018-2023 (%)
Exhibit 19: Comparison by distribution channel
Exhibit 20: Offline - Market size and forecast 2018-2023 ($ millions)
Exhibit 21: Offline - Year-over-year growth 2019-2023 (%)
Exhibit 22: Online - Market size and forecast 2018-2023 ($ millions)
Exhibit 23: Online - Year-over-year growth 2019-2023 (%)
Exhibit 24: Market opportunity by distribution channel
Exhibit 25: Customer landscape
Exhibit 26: Market share by geography 2018-2023 (%)
Exhibit 27: Geographic comparison
Exhibit 28: APAC - Market size and forecast 2018-2023 ($ millions)
Exhibit 29: APAC - Year-over-year growth 2019-2023 (%)
Exhibit 30: Europe - Market size and forecast 2018-2023 ($ millions)
Exhibit 31: Europe - Year-over-year growth 2019-2023 (%)
Exhibit 32: North America - Market size and forecast 2018-2023 ($ millions)
Exhibit 33: North America - Year-over-year growth 2019-2023 (%)
Exhibit 34: South America - Market size and forecast 2018-2023 ($ millions)
Exhibit 35: South America - Year-over-year growth 2019-2023 (%)
Exhibit 36: MEA - Market size and forecast 2018-2023 ($ millions)
Exhibit 37: MEA - Year-over-year growth 2019-2023 (%)
Exhibit 38: Key leading countries
Exhibit 39: Market opportunity
Exhibit 40: Impact of drivers and challenges
Exhibit 41: Vendor landscape
Exhibit 42: Landscape disruption
Exhibit 43: Vendors covered
Exhibit 44: Vendor classification
Exhibit 45: Market positioning of vendors
Exhibit 46: Beiersdorf AG - Vendor overview
Exhibit 47: Beiersdorf AG - Business segments
Exhibit 48: Beiersdorf AG - Organizational developments
Exhibit 49: Beiersdorf AG - Geographic focus
Exhibit 50: Beiersdorf AG - Segment focus
Exhibit 51: Beiersdorf AG - Key offerings
Exhibit 52: Church & Dwight Co. Inc. - Vendor overview
Exhibit 53: Church & Dwight Co. Inc. - Business segments
Exhibit 54: Church & Dwight Co. Inc. - Organizational developments
Exhibit 55: Church & Dwight Co. Inc. - Geographic focus
Exhibit 56: Church & Dwight Co. Inc. - Segment focus
Exhibit 57: Church & Dwight Co. Inc. - Key offerings
Exhibit 58: Johnson & Johnson Services Inc. - Vendor overview
Exhibit 59: Johnson & Johnson Services Inc. - Business segments
Exhibit 60: Johnson & Johnson Services Inc. - Organizational developments
Exhibit 61: Johnson & Johnson Services Inc. - Geographic focus
Exhibit 62: Johnson & Johnson Services Inc. - Segment focus
Exhibit 63: Johnson & Johnson Services Inc. - Key offerings
Exhibit 64: Johnson & Johnson Services Inc. - Key offerings
Exhibit 65: Pigeon Corp. - Vendor overview
Exhibit 66: Pigeon Corp. - Business segments
Exhibit 67: Pigeon Corp. - Segment focus
Exhibit 68: Pigeon Corp. - Key offerings
Exhibit 69: Prestige Consumer Healthcare Inc. - Vendor overview
Exhibit 70: Prestige Consumer Healthcare Inc. - Business segments
Exhibit 71: Prestige Consumer Healthcare Inc. - Organizational developments
Exhibit 72: Prestige Consumer Healthcare Inc. - Geographic focus
Exhibit 73: Prestige Consumer Healthcare Inc. - Segment focus
Exhibit 74: Prestige Consumer Healthcare Inc. - Key offerings
Exhibit 75: Validation techniques employed for market sizing
Exhibit 76: Definition of market positioning of vendors

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report