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Global Baby Oral Care Market 2016-2020

About the Baby Oral Care Market

The global baby oral care market will grow at a CAGR of 2.31% over the forecast period. Developing countries have seen rapid urbanization in recent years, which has led to a rise in disposable income and an increase in the number of dual-income households. These factors have had positive influences on overall spending on baby oral care products. Birth rates worldwide have declined considerably over the years. However, the negative impact of this on the market may be reduced to some extent because of growing willingness among consumers to buy high-quality products that are priced at a premium. Developing countries in APAC and Africa have huge potential for growth.

Technavio’s analysts forecast the global baby oral care market to grow at a CAGR of 2.31% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global baby oral care market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of toothbrushes and toothpastes for babies in the 0-2 age group.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Baby Oral Care Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Church & Dwight
  • Colgate-Palmolive
  • Johnson & Johnson
  • Procter & Gamble (P&G)
  • Pigeon
  • Unilever
Other prominent vendors
  • Amway
  • Anchor Group
  • Chattem
  • Chicco
  • Dabur
  • Dr. Fresh
  • GO SMiLE
  • Henkel
  • Himalaya
  • KAO
  • LG
  • Lion Corp.
  • Patanjali
  • Supersmile
Market driver
  • Increased preference for natural and organic oral care products
  • For a full, detailed list, view our report
Market challenge
  • Threat from counterfeit products
  • For a full, detailed list, view our report
Market trend
  • Improved marketing strategies
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Baby Oral Care Market 2016-2020

Technavio recognizes the following companies as the key players in the global baby oral care market: Colgate-Palmolive, Johnson & Johnson, Procter & Gamble (P&G), Pigeon, and Unilever.

Other Prominent Vendors in the market are: Amway, Anchor Group, Chattem, Chicco, Dabur, Dr. Fresh, GO SMiLE, Henkel, Himalaya, KAO, LG, Lion Corp., Patanjali, and Supersmile.

Commenting on the report, an analyst from Technavio’s team said: “One trend to note in the baby oral care market is the use of improved marketing strategies. Vendors are investing significantly in marketing strategies to enhance their market presence. For example, Colgate has partnered with the Indian Dental Association (IDA) and more than 30,000 dentists in India to conduct dental education programs and national and state conferences to continuously engage with consumers. These initiatives have built a strong brand image for the company. Colgate also uses superior in-store execution to make its brands more visible.”

According to the report, a key growth driver for this market is the increased preference for natural and organic oral care products. Parents are increasingly demanding natural and organic products that have no or low quantities of synthetic additives, colors, fragrances, and artificial preservatives, as these ingredients can irritate a baby’s sensitive gums. Moreover, an infant's body may not be sufficiently mature to flush out unwanted chemicals, leading to the accumulation of chemicals in the body. Natural and organic oral care products are safer and healthier for babies and toddlers than the regular commercially available products.

Further, the report states that one challenge that could restrict market growth is the threat from counterfeit products.

Companies Mentioned

Acelity, Medtronic, MiMedx Group, Organogenesis, UniQure, ZimmerBiomet, ACE Surgical Supply, Acologix, Advanced Biologics, AlloCure, Allosource, Alphatec Spine, Altrika, Amorcyte, Anterogen, Antibe Therapeutics, Astellas Pharma, Athersys, Avita Medical, AxoGen, Bacterin International, Baxter, Bellicum Pharmaceuticals, BioCardia, Biogen Idec, BioRestorative Therapies, Biostage, BioTissue Technologies, Bluebird Bio, BONESUPPORT, BrainStorm Cell Therapies, Caladrius Biosciences, Calimmune, Capricor Therapeutics, Celgene, Cell Medica, CellSeed, Cell Therapy, Celyad, CESCA THERAPEUTICS, CRC for Cell Therapy Manuracturing, Cryolife, Cynata Therapeutics, Cytori Therapeutics, Dendreon, DiscGenics, Fate Therapeutics, Fibrocell Science, Forticell Bioscience, Fortress Biotech, FUJIFILM, Gamida Cell, Geron, GlaxoSmithKline, Healthpoint, Histogen, Histogenics, Holostem Terapie Avanzate, Humacyte, ImmunoCellular Therapeutics, Integra LifeSciences, Intercytex, InVivo Therapeutics, iSTO Technologies, Janssen Pharma, Juno Therapeutics, Juventas Therapeutics, Kensey Nash, Kiadis Pharma, Kinetic Concept, LifeCell, LifeNet Health, Living Cell Technologies, Lonza, MaxCyte, MEDIPOST, Mesoblast, Nanofiber Solutions CTO, Nanotope, NeoStem, Neuralstem, Newlink Genetics, Northwest Biotherapeutics, NovaRx, Ocata, Opexa Therapeutics, Organovo Holdings, Orteg, Orthofix, Osiris Therapeutics, Osteotech, Pfizer, Pharmicell, Pluristem Therapeutics, PrimaBioMed, Q Therapeutics, Regenerex, Regenerys, Regience, Regrow, RepliCel, ReproCELL, Renova Therapeutics, RhinoCyte, Rohto Pharmaceutical, RTI Surgical, SanBio, Sangamo BioSciences, Shanghai Sunway Biotech, Shire Regenerative Medicine, StemCells, Stratatech, Takara Bio, TEI Biosciences, tella, Tengion, Tissue Genesis, TissueGene, Txcell, VentriNova, Vericel, ViaCyte, Vistagen.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Overview of global beauty and personal care market
    • Global oral hygiene market
      • Table Global oral hygiene market 2015-2020 ($ billions)
      • Table Global oral hygiene market by product 2015-2020
      • Table Global primary oral hygiene market 2015
    • Oral hygiene market in BRICS
    • Global baby oral care market
      • Table Global baby oral care market 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Global baby toothpaste market
      • Table Global baby toothpaste market 2015-2020 ($ millions)
    • Global baby toothbrush market
      • Table Global baby toothbrush market 2015-2020 ($ millions)
  • Geographical segmentation
    • Table Global baby oral care market 2015
    • Table Global baby oral care market 2020
    • Table Global baby oral care market 2015-2020
    • Baby oral care market in Europe
      • Table Baby oral care market in Europe 2015-2020 ($ millions)
    • Baby oral care market in Americas
      • Table Baby oral care market in Americas 2015-2020 ($ millions)
    • Baby oral care market in APAC
      • Table Baby oral care market in APAC 2015-2020 ($ millions)
    • Baby oral care market in MEA
      • Table Baby oral care market in MEA 2015-2020 ($ millions)
  • Key leading countries
    • China
      • Table Baby oral care market in China
    • India
      • Table Baby oral care market in India
    • US
      • Table Baby oral care market in the US
  • Market drivers
    • Product innovation
    • Increased preference for natural and organic oral care products
    • Rise in incidences of early childhood tooth decay
    • Increased spending power of women
    • Increase in urbanization
      • Table Global urban population
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Threat from counterfeit products
    • Declining global birth rates
      • Table Global birth rate per 1,000 people 2006-2013
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Improved packaging
    • Increase in M&As
    • Improved marketing strategies
  • Vendor landscape
    • Competitive scenario
    • Key news
  • Key vendor analysis
    • Church & Dwight
      • Table Church & Dwight: Business segmentation by revenue 2015
      • Table Church & Dwight: Business segmentation by revenue 2014 and 2015 ($ millions)
      • Table Church & Dwight: Geographical segmentation by revenue 2015
    • Colgate-Palmolive
      • Table Colgate-Palmolive: Business segmentation by revenue 2015
      • Table Colgate-Palmolive: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Colgate-Palmolive: Geographical segmentation by revenue 2015
    • Johnson & Johnson
      • Table Johnson & Johnson: Business segmentation by revenue 2015
      • Table Johnson & Johnson: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Johnson & Johnson: Geographical segmentation by revenue 2015
    • Procter & Gamble (P&G)
      • Table P&G: Business segmentation by revenue 2015
      • Table P&G: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table P&G: Geographical segmentation by revenue 2015
    • Pigeon
      • Table Pigeon: Business segmentation by revenue 2015
      • Table Pigeon: Business segmentation by revenue 2014 and 2015 ($ millions)
    • Unilever
      • Table Unilever: Business segmentation by revenue 2015
      • Table Unilever: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Unilever: Geographical segmentation by revenue 2015
    • Other prominent vendors
  • Explore Technavio

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