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Global Baby Laundry Detergent Market 2016-2020

Global Baby Laundry Detergent Market 2016-2020

About Baby Laundry Detergent Liquids

Baby laundry detergent liquids accounted for the largest share of the market in 2015 and will continue to maintain their position during the forecast period. The rising penetration of washing machines in developing countries is one of the major drivers of the surge in demand for baby laundry detergent liquids. In terms of the sales of washing machines, the primary markets worldwide are China, India, the US, Brazil, and Indonesia. In 2014, nearly 78% of Chinese consumers had access to washing machines.

Technavio’s analysts forecast the global baby laundry detergent market to grow at a CAGR of 4.47% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global baby laundry detergent market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of liquid detergents, powder detergents, and tablet detergents.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Baby Laundry Detergent Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Chicco
  • Church & Dwight
  • Henkel
  • Pigeon
  • P&G
Other prominent vendors
  • Babyganics
  • Biokleen
  • Dapple
  • Earth's Best
  • Eco Sprout
  • Eco-Me
  • Grab Green
  • GreenShield Organic
  • Seventh Generation
  • Sonett
  • Tandi’s Naturals
  • The Honest Company
  • Dropps
  • Earth Friendly Products
Market driver
  • Launch of products suitable for baby skin
  • For a full, detailed list, view our report
Market challenge
  • Shorter shelf life of organic baby detergents
  • For a full, detailed list, view our report
Market trend
  • Rise in sales of baby care products through online stores
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Baby Laundry Detergent Market 2016-2020

Technavio recognizes the following companies as the key players in the global baby laundry detergent market: Chicco, Church & Dwight, Henkel, Pigeon, and P&G.

Other Prominent Vendors in the market are: Babyganics, Biokleen, Dapple, Earth's Best, Eco Sprout, Eco-Me, Grab Green, GreenShield Organic, Seventh Generation, Sonett, Tandi’s Naturals, The Honest Company, Dropps, and Earth Friendly Products.

Commenting on the report, an analyst from Technavio’s team said: “Introduction of laundry pods will be a key trend for market growth. Laundry pods are superior to liquid or powder detergents in that they are convenient to use and are compatible with most kinds of washing machines. Though there have been some concerns regarding the unsafe nature of pods for children, because of the attractive packaging of these products, the demand for these is not likely to decline in the near future. Manufacturers have already taken protective measures such as changing the product packaging to protect children. Brands such as Tide (P&G), Arm & Hammer (Church & Dwight), and Purex (Henkel) offer these products.”

According to the report, baby laundry detergent liquids accounted for the largest share of the market in 2015 and will continue to maintain their position during the forecast period. The rising penetration of washing machines in developing countries is one of the major drivers of the surge in demand for baby laundry detergent liquids. In terms of the sales of washing machines, the primary markets worldwide are China, India, the US, Brazil, and Indonesia. In 2014, nearly 78% of Chinese consumers had access to washing machines.

Further, the report states that laundry care products are made of various chemical components, many of which are not fully biodegradable. Examples are sodium triphosphate and alkyl-benzenesulfonates. Phosphates cause eutrophication in water and lead to biohazards like algal blooms that use up the oxygen in water bodies, in turn affecting aquatic life. Marketers are now replacing sodium triphosphate with zeolites in detergents. However, water pollution still remains, and to overcome the challenge, marketers globally are producing liquid detergents, which are more biodegradable than powder detergents. According to the US Environmental Protection Agency, the surfactants used in detergents are toxic to aquatic life, persist in the environment, and break down into additional toxic by-products. Another challenge for the manufacturers is that most laundry detergent packaging is made of plastic and not reusable or recyclable. While research is ongoing to address these concerns, it requires significant investment in R&D.

Companies Mentioned

Chicco, Church & Dwight, Henkel, Pigeon, P&G, Babyganics, Biokleen, Dapple, Earth's Best, Eco Sprout, Eco-Me, Grab Green, GreenShield Organic, Seventh Generation, Sonett, Tandi’s Naturals, The Honest Company, Dropps, Earth Friendly Products.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
      • Table Market segmentation by geography
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
    • Global economic indicators
      • Table World: Key economic indicators 2014
      • Table World population 2009-2014 (billions)
      • Table World GDP per capita 2009-2014 ($)
      • Table Global employment-to-population ratio 2009-2014
      • Table World internet penetration rate 2009-2014
      • Table World mobile cellular subscription rate 2009-2014
  • Market landscape
    • Global laundry care products market
      • Table Overview of global laundry care products market
      • Table Laundry methods used worldwide 2015
      • Table Share of customers who look for specific features while purchasing laundry detergents 2015
    • Global baby laundry detergent market
      • Table Global baby laundry detergent market 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by retail format
    • Table Global baby laundry detergent market by retail format 2015
  • Market segmentation by product type
    • Table Global baby laundry detergent market segmentation by product type 2015 and 2020
    • Global baby laundry detergent liquid market
      • Table Global baby laundry detergent liquid market 2015-2020 ($ billions)
    • Global baby laundry detergent powder market
      • Table Global baby laundry detergent powder market 2015-2020 ($ billions)
    • Global baby laundry detergent tablet market
      • Table Global baby laundry detergent tablet market 2015-2020 ($ millions)
  • Geographical segmentation
    • Market segmentation by geography
      • Table Global baby laundry detergent market segmentation by geography 2015 and 2020
    • Baby laundry detergent market in EMEA
      • Table Baby laundry detergent market in EMEA 2015-2020 ($ billions)
    • Baby laundry detergent market in the Americas
      • Table Baby laundry detergent market in the Americas 2015-2020 ($ billions)
    • Baby laundry detergent market in APAC
      • Table Baby laundry detergent market in APAC 2015 and 2020 ($ billions)
  • Market drivers
    • Rise in demand from emerging countries for baby laundry detergents
    • Launch of products suitable for baby skin
    • Demand for eco-friendly baby laundry detergents
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Risk of biohazards
    • Shorter shelf life of organic baby detergents
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Introduction of laundry pods
    • Certification of product lines
    • Rise in sales of baby care products through online stores
      • Table World internet users 2008-2014 (millions of people)
      • Table World internet penetration rate 2008-2014
  • Vendor landscape
    • Competitive scenario
    • Chicco
      • Table Chicco: Product categories
    • Church & Dwight
      • Table Church & Dwight: Business segmentation by revenue 2015
      • Table Church & Dwight: Business segmentation by revenue 2014 and 2015 ($ millions)
      • Table Church & Dwight: Geographical segmentation by revenue 2015
    • Henkel
      • Table Henkel: Business segmentation by revenue 2015
      • Table Henkel: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Henkel: Geographical segmentation by revenue 2015
    • Pigeon
      • Table Pigeon: Business segmentation by revenue 2015
      • Table Pigeon: Business segmentation by revenue 2014 and 2015 ($ millions)
    • P&G (Procter & Gamble)
      • Table P&G: Business segmentation by revenue 2015
      • Table P&G: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table P&G: Geographical segmentation by revenue 2015
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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