Global Baby Hygiene Products Market 2017-2021
About Baby Hygiene Products
Baby hygiene products refer to the products used to keep babies clean and maintain good hygiene. They protect babies from bacterial infections and diseases. With an increase in the awareness of baby hygiene among mothers, the purchase of premium and good-quality products for babies is on the rise. Vendors are concentrating more on product innovation and quality as customers are ready to pay for the premium products in baby hygiene.Technavio’s analysts forecast the global baby hygiene products market to grow at a CAGR of 5.90% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global baby hygiene products market for 2017-2021. To calculate the market size, the report considers the retail value sales of baby hygiene products.The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Baby Hygiene Products Market 2017-2021
Technavio recognizes the following companies as the key players in the global baby hygiene products market: Domtar, Johnson & Johnson Services, Kimberly-Clark, P&G, and Unicharm.
Other Prominent Vendors in the market are: Burt's Bees, Farlin, First Quality, Hengan, Himalaya Wellness, KCK Industries, Mustela, Naterra International, Pigeon, and Seba Pharma.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Growing online sales of baby hygiene products. Selling products online is a great opportunity for entrepreneurs and a convenient experience for consumers. There is a large increase in online sales of baby hygiene products as working mothers prefer it due to their hectic lifestyle, which does not allow them time to purchase from offline retail stores. The increase in internet and smartphone penetration has made it more convenient for them to buy products online. Hence, parents are shifting from buying baby hygiene products from offline retail stores to the online platform, which offers free delivery and shipping. Also, the products are available at competitive and affordable prices. They can also buy the products in bulk.”
According to the report, one of the major drivers for this market is Competitive pricing of diapers. The awareness of baby hygiene is increasing through advertising and promotions done by the manufacturers of baby hygiene products. The rise in disposable income increases the purchasing power of families. When shopping online, parents purchase diapers in bulk because of services like free delivery, competitive shopping prices, and convenience provided through online shopping.
Further, the report states that one of the major factors hindering the growth of this market is Competition from cheaper substitutes and low-priced competitors. The major challenge for the key international players in the baby hygiene products market is the competition from local players. As the production cost for baby care products is high, the local players come up with low-priced and low-quality products, which do not require high production cost. This is used as a penetration strategy to create dominance in the market.
Domtar, Johnson & Johnson Services, Kimberly-Clark, P&G, Unicharm, Burt's Bees, Farlin, First Quality, Hengan, Himalaya Wellness, KCK Industries, Mustela, Naterra International, Pigeon, and Seba Pharma.