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Global Baby Hygiene Products Market 2017-2021

Global Baby Hygiene Products Market 2017-2021

About Baby Hygiene Products

Baby hygiene products refer to the products used to keep babies clean and maintain good hygiene. They protect babies from bacterial infections and diseases. With an increase in the awareness of baby hygiene among mothers, the purchase of premium and good-quality products for babies is on the rise. Vendors are concentrating more on product innovation and quality as customers are ready to pay for the premium products in baby hygiene.Technavio’s analysts forecast the global baby hygiene products market to grow at a CAGR of 5.90% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global baby hygiene products market for 2017-2021. To calculate the market size, the report considers the retail value sales of baby hygiene products.The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Baby Hygiene Products Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Domtar,
  • Johnson & Johnson Services,
  • Kimberly-Clark,
  • P&G,
  • Unicharm
Other prominent vendors
  • Burt's Bees
  • Farlin
  • First Quality
  • Hengan
  • Himalaya Wellness
  • KCK Industries
  • Mustela
  • Naterra International
  • Pigeon
  • Seba Pharma
Market driver
  • Competitive pricing of diapers
  • For a full, detailed list, view our report
Market challenge
  • Competition from cheaper substitutes and low-priced competitors
  • For a full, detailed list, view our report
Market trend
  • Growing online sales of baby hygiene products
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Releases

Technavio Announces the Publication of its Research Report – Global Baby Hygiene Products Market 2017-2021

Technavio recognizes the following companies as the key players in the global baby hygiene products market: Domtar, Johnson & Johnson Services, Kimberly-Clark, P&G, and Unicharm.

Other Prominent Vendors in the market are: Burt's Bees, Farlin, First Quality, Hengan, Himalaya Wellness, KCK Industries, Mustela, Naterra International, Pigeon, and Seba Pharma.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Growing online sales of baby hygiene products. Selling products online is a great opportunity for entrepreneurs and a convenient experience for consumers. There is a large increase in online sales of baby hygiene products as working mothers prefer it due to their hectic lifestyle, which does not allow them time to purchase from offline retail stores. The increase in internet and smartphone penetration has made it more convenient for them to buy products online. Hence, parents are shifting from buying baby hygiene products from offline retail stores to the online platform, which offers free delivery and shipping. Also, the products are available at competitive and affordable prices. They can also buy the products in bulk.”

According to the report, one of the major drivers for this market is Competitive pricing of diapers. The awareness of baby hygiene is increasing through advertising and promotions done by the manufacturers of baby hygiene products. The rise in disposable income increases the purchasing power of families. When shopping online, parents purchase diapers in bulk because of services like free delivery, competitive shopping prices, and convenience provided through online shopping.

Further, the report states that one of the major factors hindering the growth of this market is Competition from cheaper substitutes and low-priced competitors. The major challenge for the key international players in the baby hygiene products market is the competition from local players. As the production cost for baby care products is high, the local players come up with low-priced and low-quality products, which do not require high production cost. This is used as a penetration strategy to create dominance in the market.

Companies Mentioned

Domtar, Johnson & Johnson Services, Kimberly-Clark, P&G, Unicharm, Burt's Bees, Farlin, First Quality, Hengan, Himalaya Wellness, KCK Industries, Mustela, Naterra International, Pigeon, and Seba Pharma.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
      • Table Market contribution 2016 (revenue %)
  • Market landscape
    • Market overview
      • Table Global baby hygiene products market 2017-2021
    • Market size and forecast
      • Table Global baby hygiene products market 2016-2021 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product type
    • Market overview
      • Table Global baby hygiene products market by product type 2016 (revenue %)
      • Table Global baby hygiene products market by product type 2021 (revenue %)
      • Table Global baby hygiene products market by product type 2016-2021 ($ billions)
    • Global baby diapers and diaper creams market
      • Table Global baby diapers and diaper creams market 2016-2021 ($ billions)
    • Global baby wipes market
      • Table Global baby wipes market 2016-2021 ($ billions)
    • Global baby powders market
      • Table Global baby powders market 2016-2021 ($ billions)
    • Global baby soaps market
      • Table Global baby soaps market 2016-2021 ($ billions)
    • Global baby shampoos and conditioners market
      • Table Global baby shampoos and conditioners market 2016-2021 ($ billions)
    • Global baby lotions market
      • Table Global baby lotions market 2016-2021 ($ billions)
    • Global baby fragrances and perfumes market
      • Table Global baby perfume and fragrance market 2016-2021 ($ billions)
  • Geographical segmentation
    • Geographical segmentation
      • Table Global baby hygiene products market by geography 2016-2021 (revenue %)
      • Table Global baby hygiene products market by geography 2016-2021 ($ billions)
    • Baby hygiene products market in APAC
      • Table Major macroeconomic factors affecting market growth 2010 and 2015
      • Table Baby hygiene products market in APAC 2016-2021 ($ billions)
      • Table Major macroeconomic factors affecting market growth 2010 and 2015
    • Baby hygiene products market in EMEA
      • Table Major macroeconomic factors affecting market growth 2010 and 2015
      • Table Baby hygiene products market in EMEA 2016-2021 ($ billions)
      • Table Major macroeconomic factors affecting market growth 2010 and 2015
    • Baby hygiene products market in Americas
      • Table Major macroeconomic factors affecting market growth 2010 and 2015
      • Table Baby hygiene products market in Americas 2016-2021 ($ billions)
      • Table Major macroeconomic factors affecting market growth 2010 and 2015
  • Key leading countries
    • Table Key leading countries 2016 (revenue %)
    • US
      • Table Birth rate in US 2010-2015
    • China
      • Table Birth rate in China 2010-2015
    • Japan
      • Table Birth rate in Japan 2010-2015
    • Germany
      • Table Birth rate in Germany 2010-2015
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Birth rates comparison 2010-2015
  • Market trends
    • Growing online sales of baby hygiene products
    • Increase in R&D investments
    • Shift to organic baby products
      • Table Organic products offered by major brands
  • Vendor landscape
    • Competitive scenario
    • Key competitive strategies
    • Comparative analysis of key vendors
      • Table Net sales growth comparison FY2015-FY2016 (%)
      • Table Operating margin comparison FY2016 (% of net sales)
      • Table Geographical analysis of key vendors
      • Table Comparative analysis of product portfolio, product pricing, and geographical presence
  • Key vendor analysis
    • Domtar
      • Table Domtar: Business segmentation 2016 (revenue %)
      • Table Domtar: Geographical segmentation 2016 (revenue %)
      • Table Domtar: Product offerings in global baby hygiene products market
    • Johnson & Johnson Services
      • Table Johnson & Johnson Services: Business segmentation by services 2016 (revenue %)
      • Table Johnson & Johnson Services: Geographical segmentation 2016 (revenue %)
      • Table Johnson & Johnson Services: Product offerings in global baby hygiene products market
      • Table Recent developments of Johnson & Johnson Services
    • Kimberly-Clark
      • Table Kimberly-Clark: Business segmentation 2016
      • Table Kimberly-Clark: Geographical segmentation 2016 (revenue %)
      • Table Kimberly-Clark: Product offerings in global baby hygiene products market
    • P&G
      • Table P&G: Business segmentation 2016 (revenue %)
      • Table P&G: Geographical segmentation 2016 (revenue %)
      • Table P&G: Product offerings in global baby hygiene products market
    • Unicharm
      • Table Unicharm: Business segmentation 2016 (revenue %)
      • Table Unicharm: Geographical segmentation 2016 (% revenue)
      • Table Unicharm: Product offerings in global baby hygiene products market
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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