Global Baby Bath Products Market 2018-2022
About Baby Bath Products
Baby bath products are used for cleaning the skin of the baby and for promoting hygiene and comfort. The global baby bath products market is segmented based on the type of products such as baby bath soaps and washes, baby shampoos and conditioners, and baby bath accessories. The products are sold and distributed through offline and online distribution channels.
Technavio’s analysts forecast the global baby bath products market to grow at a CAGR of 5.61 % during the period 2018-2022.
Covered in this report
The report covers the present scenario and the growth prospects of the global baby bath products market for 2018-2022. To calculate the market size, the report considers the revenue generated from the sales of baby bath products.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Baby Bath Products Market 2018-2022
Technavio recognizes the following companies as the key players in the global baby bath products market: Beiersdorf, Chicco, Johnson & Johnson Services, Mothercare, Pigeon, and Unilever.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is health experts’ and physicians increasing product awareness. Parents are responsible for keeping their babies clean, healthy, and free from all kinds of infections and skin diseases. Therefore, it is important for parents to go for regular health checkups and take opinion from health experts and physicians. Parents are concerned to get the best products in the market to protect their children from ailments.”
According to the report, one of the major drivers for this market is Product portfolio extension and innovation leading to product premiumization. By using advanced solutions, manufacturers of baby bath products are more focused on developing and launching new and innovative products to fulfill the changing needs and demands from parents. Vendors are also focusing on differentiating their products from what pharmaceutical companies provide. Therefore, they choose to innovate on product ingredients and technologies. Consumers are willing to pay more for innovative products, thereby leading to product premiumization along with product line extension. They prefer to innovate ingredients and technologies that can benefit the overall well-being of the babies.
Further, the report states that one of the major factors hindering the growth of this market is Availability of counterfeit baby bath products. The global baby bath products market is greatly affected by the availability of counterfeit products. Furthermore, customers may not be able to differentiate such products with the original branded ones. Therefore, the sales of these counterfeit products are on the rise. As these fake and replicated products are available at low prices than branded baby bath products, they are affecting the sales and pricing strategy of major vendors selling baby bath products.
Beiersdorf, Chicco, Johnson & Johnson Services, Mothercare, Pigeon, and Unilever.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook