Market Research Logo

Global Automotive Wrap Films Market 2017-2021

Global Automotive Wrap Films Market 2017-2021

About Automotive Wrap Films

Automotive films protect the underlying paint coating and improve the physical appearance of the vehicle. They are used by advertising agencies to attract potential consumers. Generally, automotive films are of three types, namely, window, paint protection, and wrap films. Automotive wrap films are vinyl skins that cover the vehicle either partially or fully and are increasingly preferred to decals because of their cost-effectiveness, ease of application, and ability to wrap around complicated surfaces. The pricing of automotive wrap films depends on the installation, design, and cost of the material.

Technavio’s analysts forecast the global automotive wrap films market to grow at a CAGR of 5.30% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global automotive wrap films market for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Automotive Wrap Films Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • 3M
  • Arlon Graphics
  • AVERY DENNISON CORPORATION
  • Hexis UK
  • KPMF
Other prominent vendors
  • ACI Dynamix
  • ORAFOL Europe
  • Phantom Wrapz
  • Rvinyl
  • RITRAMA
Market driver
  • Significant cost reduction in comparison to re-spraying and traditional advertising
  • For a full, detailed list, view our report
Market challenge
  • Automotive wrap films require regular maintenance
  • For a full, detailed list, view our report
Market trend
  • Growing popularity of motorsports
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Automotive Wrap Films Market 2017-2021

Technavio recognizes the following companies as the key players in the global automotive wrap films market: 3M, Arlon Graphics, AVERY DENNISON CORPORATION, Hexis UK, and KPMF.

Other Prominent Vendors in the market are: ACI Dynamix, ORAFOL Europe, Phantom Wrapz, Rvinyl, and RITRAMA

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is growing popularity of motorsports. Motorsports is one of the most popular competitive events held across the globe, which gains new audience every year. This category includes a wide range of vehicles such as cars, bikes, go-karts, boats, trucks, and snowmobiles. Cars are the most popularly used vehicles in motorsports.”

According to the report, one driver in the market is significant cost reduction in comparison to re-spraying and traditional advertising. Vehicle re-spraying takes 4 weeks as the process includes preparation, stripping, priming, and painting. However, application of full wraps on vehicles requires only about two days. Traditional advertising in print and broadcast media is often expensive and poses uncertainty regarding consumer reach and visibility. A well-made full wrap can cost between $1,500-$2,500 and is affordable than prime-time television spots and drivetime ads on the radio. These wraps can be easily applied on complex surfaces and can last for six to eight years, thereby providing high value for money to consumers.

Further, the report states that one challenge in the market is automotive wrap films require regular maintenance. Regular maintenance of automotive wrap films ensures that they withstand extreme environmental conditions. Improper or lack of maintenance can cause premature degradation of vehicle wraps. These wraps are susceptible to damage caused by bird droppings, dirt, tree sap, and other contaminants. Additional waterless cleaners or spray wax are required for cleaning, which increase maintenance costs. Vehicles featuring these film wraps must ideally be parked in shade or a garage.

Companies Mentioned

3M, Arlon Graphics, AVERY DENNISON CORPORATION, Hexis UK, and KPMF, ACI Dynamix, ORAFOL Europe, Phantom Wrapz, Rvinyl, and RITRAMA

  • Executive summary
  • Scope of the report
  • Research methodology
  • Introduction
    • Market outline
  • Market landscape
    • Market overview
      • Table Segmentation of global automotive wrap films market
    • Market size and forecast
      • Table Global automotive wrap films market 2016-2021 ($ millions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by application
    • Segmentation by application
      • Table Global automotive wrap films market by application 2016-2021 (% share of revenue)
    • Comparison by application
      • Table Comparison by application
    • Global automotive wrap films market by lightduty vehicles
      • Table Global automotive wrap films market by light-duty vehicles- Market size & forecast 2016-2021 ($ millions)
      • Table Global automotive wrap films market by light-duty vehicles-- Year-over-year growth 2017-2021 (%)
    • Global automotive wrap films market by mediumduty vehicles
      • Table Global automotive wrap films market by medium-duty vehicles - Market size & forecast 2016-2021 ($ millions)
      • Table Global automotive wrap films market by medium-duty vehicles - Year-over-year growth 2017-2021 (%)
    • Global automotive wrap films market by heavyduty vehicles
      • Table Global automotive wrap films market by heavy-duty vehicles - Market size & forecast 2016-2021 ($ millions)
      • Table Global automotive wrap films market by heavy-duty vehicles - Year-over-year growth 2017-2021 (%)
    • Market opportunity by application
  • Regional landscape
    • Geographical segmentation
      • Table Global automotive wrap films market by region 2016-2021 ($ millions)
    • Regional comparison
      • Table Regional comparison
    • APAC - market size & forecast
      • Table APAC - market size & forecast 2016-2021 ($ millions)
      • Table APAC - Year-over-year growth 2017-2021 (%)
      • Table Top 3 countries in APAC
    • Americas - market size & forecast
      • Table Americas - market size & forecast 2016-2021 ($ millions)
      • Table Americas - Year-over-year growth 2017-2021
      • Table Top 3 countries in Americas
    • EMEA - market size & forecast
      • Table EMEA - market size & forecast 2016-2021 ($ millions)
      • Table EMEA - Year-over-year growth 2017-2021 (%)
      • Table Top 3 countries in EMEA
    • Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Automotive wraps: A business advertising medium
    • Growing popularity of motorsports
    • Partial wraps popular in non-commercial vehicle segment
    • Emergence of car wrap simulation apps
  • Vendor landscape
    • Competitive scenario
    • Other prominent vendors
    • Key market vendors
      • Table Global automotive wrap films market: Key vendors
  • Key vendor analysis
    • Vendor overview
    • 3M in global automotive wrap films market
    • Arlon Graphics in global automotive wrap films market
      • Table Arlon Graphics: Product offerings
    • AVERY DENNISON CORPORATION in global automotive wrap films market
      • Table AVERY DENNISON CORPORATION: Product offerings 2016
    • Hexis UK in global automotive wrap films market
      • Table Hexis UK: Product offerings 2016
    • KPMF in global automotive wrap films market
  • Appendix
    • List of abbreviations
  • Explore Technavio

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report