Global Automotive Wrap Films Market 2017-2021
About Automotive Wrap Films
Automotive films protect the underlying paint coating and improve the physical appearance of the vehicle. They are used by advertising agencies to attract potential consumers. Generally, automotive films are of three types, namely, window, paint protection, and wrap films. Automotive wrap films are vinyl skins that cover the vehicle either partially or fully and are increasingly preferred to decals because of their cost-effectiveness, ease of application, and ability to wrap around complicated surfaces. The pricing of automotive wrap films depends on the installation, design, and cost of the material.
Technavio’s analysts forecast the global automotive wrap films market to grow at a CAGR of 5.30% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global automotive wrap films market for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Automotive Wrap Films Market 2017-2021
Technavio recognizes the following companies as the key players in the global automotive wrap films market: 3M, Arlon Graphics, AVERY DENNISON CORPORATION, Hexis UK, and KPMF.
Other Prominent Vendors in the market are: ACI Dynamix, ORAFOL Europe, Phantom Wrapz, Rvinyl, and RITRAMA
Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is growing popularity of motorsports. Motorsports is one of the most popular competitive events held across the globe, which gains new audience every year. This category includes a wide range of vehicles such as cars, bikes, go-karts, boats, trucks, and snowmobiles. Cars are the most popularly used vehicles in motorsports.”
According to the report, one driver in the market is significant cost reduction in comparison to re-spraying and traditional advertising. Vehicle re-spraying takes 4 weeks as the process includes preparation, stripping, priming, and painting. However, application of full wraps on vehicles requires only about two days. Traditional advertising in print and broadcast media is often expensive and poses uncertainty regarding consumer reach and visibility. A well-made full wrap can cost between $1,500-$2,500 and is affordable than prime-time television spots and drivetime ads on the radio. These wraps can be easily applied on complex surfaces and can last for six to eight years, thereby providing high value for money to consumers.
Further, the report states that one challenge in the market is automotive wrap films require regular maintenance. Regular maintenance of automotive wrap films ensures that they withstand extreme environmental conditions. Improper or lack of maintenance can cause premature degradation of vehicle wraps. These wraps are susceptible to damage caused by bird droppings, dirt, tree sap, and other contaminants. Additional waterless cleaners or spray wax are required for cleaning, which increase maintenance costs. Vehicles featuring these film wraps must ideally be parked in shade or a garage.
3M, Arlon Graphics, AVERY DENNISON CORPORATION, Hexis UK, and KPMF, ACI Dynamix, ORAFOL Europe, Phantom Wrapz, Rvinyl, and RITRAMA
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