About Automotive Ventilated Seat Market
A ventilated seat is an advanced seat system that has an inbuilt ventilation feature, wherein the air circulates throughout the seat to increase the comfort of the drive by removing the moisture, thereby reducing driver fatigue. The ventilated seats provide utmost comfort and convenience, especially in long journeys and warm weather conditions. Such seat systems are a common feature in the premium and luxury segment vehicles, but in the recent past, the automakers have started offering such systems even in the entry level and mid-segment vehicles.
Technavio’s analysts forecast the global automotive ventilated seats market to grow at a CAGR of 6.77% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global automotive ventilated seats market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of automotive ventilated seats.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Automotive Ventilated Seats Market 2017-2021
Technavio recognizes the following companies as the key players in the global automotive ventilated seats market: ebm-papst, Faurecia, Gentherm, TOYOTA BOSHOKU, and TS TECH
Other Prominent Vendors in the market are: DURA Automotive Systems, Lear, and Magna International
Commenting on the report, an analyst from Technavio’s team said: “Automakers are constantly working on new seat technologies that help make the seat more comfortable. Automotive seat form an integral part of vehicle comfort and convenience system. Currently, the automotive seat industry is witnessing the development of intelligent air conditioning technology that would be integrated into the front seat to offer an improved driving experience.”
According to the report, the development of energy-efficient climate control seat by Gentherm will be beneficial for entry-level cars in the mid-segment vehicles, as it will allow the vehicles to maintain the mile range without sacrificing comfort. For instance, these seats eliminate the requirement of air conditioners in the car, which reduces the energy consumption significantly. We expect that this development will benefit the low-cost electric car segment in a big way and will allow the ventilated seat system market to expand its application during the forecast period. The development of electric buses opened a new avenue for ventilated seat system as they form an ideal unit for the electric buses owing to their long-distance traveling. From the last few years, the government funding has helped drive the adoption of environment-friendly buses like hybrid buses or electric buses across the world.
Further, the report states that automotive seats form an integral part of the vehicle and are least likely to experience problems such as frame breakage or others, in compared with other components of the vehicle like displays or vehicle exteriors. Automotive seats are usually more reliable and durable in terms of product life cycle. Studies show that the seats contribute nearly 7% of the problems associated with vehicles, while other vehicle systems and components show a much higher percentage of problems and functionality issues. Despite this, automotive seats show the lowest level of customer satisfaction when compared with the other comfort- and convenience-enhancing systems. It was observed that the addition of extra features like ventilated and heated seat increase the customer satisfaction. However, the malfunctioning of such advanced seat systems, along with their lower efficiency, affect the customer satisfaction.
ebm-papst, Faurecia, Gentherm, TOYOTA BOSHOKU, TS TECH, DURA Automotive Systems, Lear, Magna International.
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