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Global Automotive Seat Massage System Market 2017-2021

Global Automotive Seat Massage System Market 2017-2021

About Automotive Seat Massage System

The adoption of automotive seat massage systems will be primarily driven by factors such as the comfort offered by such seats, increase in long-distance traveling, and the rising sales of CVs. The global luxury car and light commercial vehicle (LCV) manufacturers are expanding their footprint in developed nations, along with developing nations such as China and India. Many vendors are increasingly launching their products in developing economies, attracted by the higher demand for comfort and increasing economic growth in these regions. Such trends will push the adoption of automotive seat massage systems in these regions.

Technavio’s analysts forecast the global automotive seat massage system market to grow at a CAGR of 13.42% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global automotive seat massage system market for 2017-2021. To calculate the market size, the report considers the revenue generated by the automotive seat massage systems across the geographies.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Automotive Seat Massage System Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Continental
  • Erickson Auto Trim
  • InSeat Solutions
  • Kongsberg Automotive
  • Rostra
Other prominent vendors
  • Alba Automotive Services
  • AUTOMOTIVE CONCEPTS
  • Champion Seat Systems
  • Conair
  • DONMAR Enterprises
  • Faurecia
  • Leggett & Platt
  • The Miami
  • Miller Auto & Truck Accessories
  • Treadwell Auto Trim
Market driver
  • Reduction in driver fatigue by using seat massage systems
  • For a full, detailed list, view our report
Market challenge
  • Increasing popularity of carsharing services in developing economies
  • For a full, detailed list, view our report
Market trend
  • Seat massage system as standard feature in luxury models
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Technavio Announces the Publication of its Research Report – Global Automotive Seat Massage System Market 2017-2021

Technavio recognizes the following companies as the key players in the global automotive seat massage system market: Continental, Erickson Auto Trim, InSeat Solutions, Kongsberg Automotive, and Rostra.

Other Prominent Vendors in the market are: Alba Automotive Services, AUTOMOTIVE CONCEPTS, Champion Seat Systems, Conair, DONMAR Enterprises, Faurecia, Leggett & Platt, The Miami, Miller Auto & Truck Accessories, and Treadwell Auto Trim.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Seat massage system as standard feature in luxury models. Globally, automakers of luxury cars are constantly adding new features and functionalities to the existing ones to enhance the driving experience of users. A major part of driving experience involves the seating design and comfort. Therefore, automakers are including seat massage systems as a standard comfort feature in all luxury and premium models as it provides a spa-like relaxation inside a car. As most people spend a lot of time in traveling, seat massage systems help reduce their fatigue and body pain. For example, Cadillac offers seat massage units for both driver and passenger seats. Mercedes-Benz has also included massage systems in its new Mercedes-Benz AMG E43. As people pay hefty amounts for premium cars, they look forward to added features, such as improved car interior and enhanced level of comfort in luxury cars. To cater to such customer expectations, companies worldwide are investing heavily to add new features and improve the functionality of seats.”

According to the report, one of the major drivers for this market is Reduction in driver fatigue by using seat massage systems. Technological advancements and increase in disposable income of people in many parts of the world have led automakers to focus more on enhancing the comfort and safety features in their vehicles. One of the most advanced and sophisticated comfort features in vehicles is seat massage systems. The main purpose of automotive seat massage systems is to prevent and reduce fatigue and pain of the driver while driving. These systems comprise of inflatable bladders that generate a pulsating motion to give a massaging effect on the driver' back. Seat massage systems in the car also help to prevent physical exertions that may otherwise lead to increase in loads on tendons and muscles. Traditionally, seat massage systems were only found in luxury cars. However, some seat massage system makers, such as Alba Automotive Services, have made it possible to install and enjoy the luxury of seat massage systems in any car.

Further, the report states that one of the major factors hindering the growth of this market is Increasing popularity of carsharing services in developing economies. Carsharing services are gaining popularity in emerging countries such as Brazil, India, and China due to various reasons, including increase in private car usage costs. Such services are also preferred as they are cheaper than taxi fares. In China, a car is unused or parked about 93% of the time, and its utilization rate is only 7%. On the other hand, a car used for carsharing service has a utilization rate of up to 60%. Carsharing allows optimum utilization of a car, wherein the cost of maintaining the car is shared among the users. Currently, China has about five carsharing operators in cities like Hangzhou, Beijing, Wuhan, Changsha, and Shenzhen.

Companies Mentioned

Continental, Erickson Auto Trim, InSeat Solutions, Kongsberg Automotive, Rostra, Alba Automotive Services, AUTOMOTIVE CONCEPTS, Champion Seat Systems, Conair, DONMAR Enterprises, Faurecia, Leggett & Platt, The Miami, Miller Auto & Truck Accessories, and Treadwell Auto Trim.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Automotive seating systems
      • Table Causes of seating discomfort
      • Table A typology of first- and second-generation automotive seats
    • Automotive seat massage system
      • Table Recent automotive launches with seat massage systems
  • Market landscape
    • Market overview
      • Table Global automotive seat massage system market: Overview
    • Market size and forecast
      • Table Global automotive seat massage system market 2016-2021 ($ billions)
    • Value chain analysis
      • Table Value chain representation of global automotive seat massage system market
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by vehicle type
    • Global automotive seat massage system market segmentation by vehicle type
      • Table Global automotive seat massage system market segmentation by vehicle type 2016and 2021 (%)
      • Table Global automotive seat massage system market segmentation by vehicle type2016-2021 (%)
    • Global automotive seat massage system for passenger cars
      • Table Global automotive seat massage system for passenger cars 2016-2021 ($ billions)
    • Global automotive seat massage system for CVs
      • Table Global automotive seat massage system market for CVs 2016-2021 ($ billions)
  • Geographical segmentation
    • Global automotive seat massage system segmentation by geography
      • Table Global automotive seat massage system segmentation by geography 2016 and2021 (%)
      • Table Global automotive seat massage system market segmentation by geography 2016-2021 (%)
    • Automotive seat massage system market in EMEA
      • Table Automotive seat massage system market in EMEA 2016-2021 ($ billions)
    • Automotive seat massage system market in Americas
      • Table Automotive seat massage system market in Americas 2016-2021 ($ billions)
    • Automotive seat massage system market in APAC
      • Table Automotive seat massage system market in APAC 2016-2021 ($ billions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Motor vehicle sales in BRIC nations (million units)
      • Table Global motor vehicle sales 2016-2021 (million units)
    • Market challenges
  • Market trends
    • Seat massage system as standard feature in luxury models
    • Demand for autonomous cars
    • Development of holistic HMI seats
    • Development of seats featuring wellness parameters and biometric sensing system
      • Table Screen output of active wellness seats
  • Vendor landscape
    • Competitive benchmarking
    • Other prominent vendors
      • Table Other prominent vendors
  • Key vendor analysis
    • Continental
      • Table Continental: Business segmentation by revenue 2016
      • Table Continental: Business revenue 2015 and 2016 ($ billions)
      • Table Continental: Geographical segmentation by revenue 2016
      • Table Continental: Product portfolio
    • Kongsberg Automotive
      • Table Kongsberg Automotive: Geographical segmentation by revenue 2016
      • Table Kongsberg Automotive: Business revenue 2015 and 2016 ($ millions)
    • InSeat Solutions
    • Rostra
      • Table Rostra: Recent developments
    • Erickson Auto Trim
  • Appendix
    • List of abbreviations
  • Explore Technavio

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