About Automotive Seat Control Module
An automotive seat control module provides complete seat management. It includes switches and electronic controls. Features such as automotive seat heating and air conditioning, seating position with respect to rearview mirrors, and dynamic lateral support to stabilize the body while cornering are included in modern seat control modules. A modern seat control module has an eight-way adjustment feature that allows the driver to move the seat up/down, forward/backward, front/back, and tilt or recline, massage function, and automatic headrest adjustment.
Technavio’s analysts forecast the global automotive seat control module market to grow at a CAGR of 5.93% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global automotive seat control module market for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Automotive Seat Control Module Market 2017-2021
Technavio recognizes the following companies as the key players in the global automotive seat control module market: Continental, Delphi Technologies, HELLA, Infineon Technologies, and OMRON.
Other Prominent Vendors in the market are: Bitron Industries, De Amertek Corporation, Dorman Products, Diodes Incorporated, Engel Imports, and ZF Friedrichshafen.
Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is development of plug and play seat control module. Any damage to an automotive seat control module makes the smart seat ineffective. Aftermarket players offer solutions to replace the damaged automotive seat control modules. However, these fitments require skilled mechanics for proper tuning of seat settings and adjustment. The limited number of skilled mechanics hampers the installation process. Installation charges are an extra burden on the customers.”
According to the report, one driver in the market is rising popularity of luxury cars increasing the demand for automotive seat control modules. Smart seats are primarily used by the luxury cars segment. The rise in disposable incomes in China and emerging economies such as India is creating a huge demand for luxury cars in these countries. A majority of the baby boomers in developed countries such as the US exhibit a high demand for these vehicles. This section of the population comprises a large number of high-net-worth-individuals (HNWIs), which is willing to spend on luxury products. The European economies have recovered from the global economic crisis and exhibit a stable demand for luxury vehicles. The increase in the demand for luxury vehicles is expected to have a positive impact on the global automotive seat control market.
Further, the report states that one challenge in the market is multiple features increase the inefficiencies of the seat system. Automotive seats are an integral part of the vehicle. Compared with the other components such as displays or vehicle exteriors, they are less likely to be damaged. These seats are usually more reliable and durable in terms of product life cycle. The addition of extra features such as ventilation and heating can increase customer satisfaction. However, the malfunctioning of such advanced seat systems and low efficiency hampers the adoption of these features. Massage systems in automotive seats offered by OEMs have received negative feedback from most of the customers.
Continental, Delphi Technologies, HELLA, Infineon Technologies, and OMRON, Bitron Industries, De Amertek Corporation, Dorman Products, Diodes Incorporated, Engel Imports, and ZF Friedrichshafen.
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