Global Automotive Personal Navigation Devices Market 2016-2020
About Automotive Personal Navigation Systems
The automotive industry is seeing structural changes since the past decade in the form of engine downsizing, electrification of automotive mechanism, emission regulations, and enhanced connectivity and safety. Among these innovations, connectivity plays a disruptive role in the traditional automotive value chain with various non-automotive players flooding into the market with new connected technologies, and at the same time, traditional automotive players are embracing this structural paradigm. One such technology that has seen widespread adoption is the navigation system integrated with the aid of GPS that provides riders with real-time maps and directions on the road.
Technavio’s analysts forecast the global automotive personal navigation systems market to grow at a CAGR of 14.51% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global automotive personal navigation systems market for 2016-2020. To calculate the market size, the report presents the vendor landscape and a corresponding detailed analysis of the top four vendors in the market.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Automotive Personal Navigation Systems Market 2016-2020
Technavio recognizes the following companies as the key players in the global automotive personal navigation systems market: Alpine Electronics, Garmin, Pioneer, and TomTom.
Other prominent vendors in the market are: Aisin Seiki, Apple, BMW, Clarion, Daimler, Denso, Ford, Fujitsu Ten, GM, Kenwood, Microsoft, Mitsubishi Electric, and Panasonic.
Commenting on the report, an analyst from Technavio’s team said: “One of latest trends in the market is intelligence-integrated personal navigation systems. Navigation systems are becoming a standard component in vehicles. Based on the positioning and speed of the vehicle, location-based data is delivered to the driver or any other system of interests. The current trend is to develop these systems integrated with intelligence for safety and security, i.e., ADAS. Currently, most of the map and navigation software developers are implementing this safety system by acquiring accurate digital maps with the help of government organizations, which actually contains the safety-related data and accurate topology of road networks.”
According to the report, one of the primary drivers in the market is integration of navigation-supported safety features in vehicles. The rise in the number of on-road vehicles has increased accidents rates globally, reaching 1.25 million per year. This has created demand for more safety systems and technology for drivers, passengers, and pedestrians. Other than regulations over safety systems like airbags, manufacturers are incorporating safety-related applications via intelligent controls in the navigation system. ADAS is an example of such a system where the navigation device is built with additional sensors and intelligent units for tracking road conditions, safety-related information regarding roads, like open sewage, construction work in progress, or speed breakers. The other driving feature is the lane assistance system in which the navigation system software can suggest any sudden lane changing activity and alert the driver.
Further, the report states that one major challenge in the market is privacy and data security breach. Automotive telematics applications in navigation systems use wireless communication and Internet connectivity for regular updates. However, these are prone to hacking and information theft. Hence, access to such information may provide the threat of malicious software and privacy breach. One of the major threats is the entry of malware through navigation systems to other in-car networks such as controller area network (CAN) bus. This can break down the automobile's critical functions. Thus, hackers can get control of the vehicle’s central functions such as engine and brakes, and sent faulty signals using laptops or mobile devices to the automobile's onboard port.
Alpine Electronics, Garmin, Pioneer, TomTom, Aisin Seiki, Apple, BMW, Clarion, Daimler, Denso, Ford, Fujitsu Ten, GM, Kenwood, Microsoft, Mitsubishi Electric, Panasonic.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook