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Global Automotive Personal Assistant System Market 2017-2021

Global Automotive Personal Assistant System Market 2017-2021

About Automotive Personal Assistant System

Modern vehicles are equipped with intelligent personal assistant systems to assess the vehicles' condition, avert potential hazards during driving, alert drivers proactively in the case of imminent dangers, estimate drivers' workload and driving patterns, and perform various other tasks. Automotive personal assistant systems perform these tasks based on inputs from multiple electronic components and associated systems deployed in the vehicles.

Technavio’s analysts forecast the global automotive personal assistant system market to grow at a CAGR of 31.57% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global automotive personal assistant system market for 2017-2021. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Automotive Personal Assistant System Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Nuance Communications
  • Bosch
  • BMW
  • Tata Motors
Other prominent vendors
  • Infotainment
  • Telematics
  • Voice recognition
  • Connected cars
  • Software system
Market driver
  • Economies of scale enjoyed by the consumer electronics industry.
  • For a full, detailed list, view our report
Market challenge
  • Design complexity and technological hinges.
  • For a full, detailed list, view our report
Market trend
  • Voice biometrics to offer a personalized driving experience.
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Key market highlights
    • Overview
    • Difference between ADAS and personal assistant systems
    • Opportunities for service providers
    • Value chain analysis
      • Table Value chain analysis of automotive personal assistant system market
  • Market landscape
    • Market overview
    • Market size and forecast
      • Table Global automotive personal assistant system market 2016-2021 (in million units)
  • Five forces analysis
    • Table Five forces analysis
  • Geographical segmentation
    • Table Automotive personal assistant system market by geography 2016 (in million units)
    • Table Automotive personal assistant system market by geography 2021 (in million units)
    • Table Unit shipment of personal assistant system market 2016-2021 (in million units)
    • The Americas
      • Table Automotive personal assistant system market in the Americas 2016-2021 (in million units)
    • EMEA
      • Table Automotive personal assistant system market in EMEA 2016-2021 (in million units)
    • APAC
      • Table Automotive personal assistant system market in APAC 2016-2021 (in million units)
  • Market drivers
    • Economies of scale enjoyed by the consumer electronics industry
      • Table Unit shipment of smartphones 2016-2021 (in million units)
    • Increased demand for connectivity in vehicles
    • Government intervention to increase in-vehicle safety and improvement in safety controls
    • Embedded connectivity in BRIC nations
      • Table BRIC countries connectivity solutions brief
    • Rise in the adoption of autonomy in vehicles
      • Table Autonomy timeline projections 2010-2080
      • Table Levels of autonomy in the automotive industry - SAE/ NHTSA
  • Market challenges
    • Design complexity and technological hinges
    • Potential security breach
    • Prioritization of content
    • Rapid changes in technology and the associated cost
  • Market trends
    • Voice biometrics to offer a personalized driving experience
    • Adoption of the Android operating system in the automotive industry
    • Big data platform providing a huge scope for the automotive personal assistant system market
    • OEMs to use artificial intelligence to enhance VR-based personal assistant systems
  • Vendor landscape
    • Other prominent vendors
  • Key vendor analysis
    • Nuance Communications
    • Bosch
      • Table Bosch: Business segmentation by revenue 2015
      • Table Bosch: Geographical segmentation by revenue 2015
    • BMW
      • Table BMW: Geographical segmentation by automotive sales 2015
    • Tata Motors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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