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Global Automotive Intelligent Tires Market 2017-2021

Global Automotive Intelligent Tires Market 2017-2021

About Automotive Intelligent Tires

Original equipment manufacturers (OEMs) are trying to fine tune their ADAS offerings considering the tread wear, which refers to a specificity of tires that changes with use. Some innovative ADAS manufacturers have programmed a specific wear rate based on the miles a tire travels. They have calibrated their ADAS responses based on this factor. This has led to the development of intelligent tires, wherein an assortment of embedded sensors in the tire feeds data to the ECU regarding the wear rate, tire pressure, specific road conditions, suspension feedback, and other related information. This information is used to fine-tune the responses of the vehicle ECU, seating and suspension, ADAS, safety features, and others, thus continuously providing an enhanced ride experience.

Technavio’s analysts forecast the global automotive intelligent tires market to grow at a CAGR of 291.23% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global automotive intelligent tires market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of automotive intelligent tires.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Automotive Intelligent Tires Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Bridgestone
  • Continental
  • Goodyear
  • Michelin
  • Pirelli
  • Yokohama Rubber
Other prominent vendors
  • Sumitomo Rubber Industries
  • Hankook
Market driver
  • The current state of autonomy in the automotive space
  • For a full, detailed list, view our report
Market challenge
  • Increased need for rationalizing the pricing of sensors
  • For a full, detailed list, view our report
Market trend
  • Piezoelectric energy harvesting in intelligent tires
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Automotive Intelligent Tries Market 2017-2021

Technavio recognizes the following companies as the key players in the global automotive intelligent tires market: Bridgestone, Continental, Goodyear, Michelin, Pirelli, and Yokohama Rubber

Other Prominent Vendors in the market are: Sumitomo Rubber Industries and Hankook

Commenting on the report, an analyst from Technavio’s team said: “Upcoming intelligent tire embedded sensors and microchips are expected to work with very less or no power at all. Battery-less sensor chips are already in advanced development stages by players like PsiKick, ARM Holdings, and imec. These chips can tap into tiny bleed-through power leakages in their circuits, thus consuming between 1% and 0.1% of the power that typical comparable chips need. Hence, the chips that are embedded in the inner lining of the tread would be armed with a large or an unlimited power supply. This assures a complete lifetime service for the tire the chip is fitted on.”

According to the report, the traditional automotive value chain dictates a streamlined flow where electronic component manufacturers supply components to OEMs that further integrate these components or systems into a vehicle. In the case of TPMS, the traditional value chain involves electronics suppliers, which offer sensors used in TPMS. However, a few structural changes have been observed in the value chain in the past couple of years, wherein tire manufacturers are developing TPMS in-house and integrating the system with their tires. Hence, in the larger scheme of the supply chain, they have backward integrated to provide TPMS as well as tires. For instance, Bridgestone has been offering the automated TPMS system along with its tires since 2014. This trend has led to the development of intelligent tires or TMS since many of the prominent players in the market are originally tire manufacturers.

Further, the report states that the average pricing of the sensors in intelligent tires, depending on the geography and end-use, may be around $1,000. This is a detriment to the dynamic use of the sensors, which has been envisioned in the intelligent tire concept. Analysts at Technavio suggest that the existing prices would need to come down to around $10 or below per sensor to make the system viable for mass market vehicles. In countries like India and China, where the average entry-level car costs $5,000 or below and where the entry-level makes up almost 40% of the passenger car market, the integration of a $1,000 TMS sensor is impractical.

Companies Mentioned

Bridgestone, Continental, Goodyear, Michelin, Pirelli, Yokohama Rubber, Sumitomo Rubber Industries and Hankook

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Table Types of automotive TPS
    • Table Tire load-speed ratio comparison by application
    • Table Intelligent tire with sensor on inner tread lining
  • Market landscape
    • Market overview
      • Table Segmentation criteria for intelligent tires
    • An overview of the typical tire manufacturing process
      • Table Tire manufacturing: An overview
    • Supply chain analysis: The global tire industry
      • Table Issues under the purview of tire manufacturers
    • Tires: Distribution Channels
      • Table Tires: Distribution channels
    • Life cycle of tires
    • Market size and forecast
      • Table Global automotive intelligent tires market 2016-2021 (millions of units)
      • Table Tire sales channel 2016 (%)
      • Table Take rates for intelligent tires in the overall automotive tires market
    • Regulatory Framework
      • Table Regulations encouraging TPMS adoption worldwide
    • Value Chain Analysis
      • Table Value chain representation of global intelligent tires and TMS market
    • Product life cycle
      • Table Product life cycle positioning of intelligent tires vis-à -vis TPMS
    • Five forces analysis
      • Table Five forces analysis for the intelligent tires market
  • Market segmentation by geography
    • Market overview
      • Table Global automotive intelligent tires market by geography 2016-2021 (%)
    • Automotive intelligent tires market in the Americas
      • Table Automotive intelligent tires market in the Americas 2016-2021 (millions of units)
    • Automotive intelligent tires market in APAC
      • Table Automotive intelligent tires market in APAC (millions of units)
    • Automotive intelligent tires market in EMEA
      • Table Automotive intelligent tires market in EMEA (millions of units)
  • Market segmentation by vehicle type
    • Global automotive intelligent tires market by vehicle type
      • Table Global automotive intelligent tires market by vehicle type (%)
      • Table Global automotive intelligent tires market for commercial vehicles 2016-2021 (millions of units)
      • Table Global automotive intelligent tires market for passenger cars 2016-2021 (millions of units)
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Timeline for various automated driving systems and sensors market
      • Table Global causes of motor vehicle fatalities 2015
      • Table List of automotive NCAP standards worldwide
    • Market challenges
  • Market trends
    • Battery-less sensors to be used in intelligent tires
    • Piezoelectric energy harvesting in intelligent tires
    • MEMS sensors and computer vision applications enhancing accuracy and precision in the intelligent tires space
    • Intelligent tires have a high probability of being used in platooning systems
      • Table Car platooning arrangement: Conceptual view
      • Table Truck platooning arrangement: Conceptual view
    • Use of IMU sensors in intelligent tires
      • Table Schematic diagram of an IMU
      • Table Application areas of IMU fusion sensors and other similar sensors
  • Vendor landscape
    • KVA ranking analysis
      • Table KVA ranking analysis for the global automotive intelligent tires market, 2016
    • Other vendors having intelligent tires in various R&D stages
      • Table Other prominent potential vendors of intelligent tires
  • Key vendor analysis
    • Bridgestone
      • Table Bridgestone: Manufacturing plants
      • Table Product category
    • Continental
    • Goodyear
    • MICHELIN
      • Table MICHELIN Production sites
    • Pirelli
      • Table Pirelli: Business segmentation
      • Table Pirelli's manufacturing facilities
      • Table Pirelli: Tire category
      • Table Pirelli Cyber Tyre technology
    • Yokohama Rubber
      • Table Yokohama Rubber's Intelligent TPMS
  • Appendix
    • List of abbreviations
  • Explore Technavio

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