Global Automotive Infotainment OS Market 2018-2022
About this market
Several manufacturers in the automotive industry are actively invoked in the development of the infotainment system. A hopeful area of competition among both automotive manufacturers and automotive infotainment system manufacturers is the software or OS used in the vehicle infotainment systems. Manufacturers of automotive infotainment systems are shifting toward the adoption of PC-like architectural concept. Herein, the functionality of the system is dependent on the main central processing unit (CPU). Consequently, the OS or software used in the system acts as the product differentiator among the brands. Android Automotive offers plentiful features to the vehicle infotainment system, including application support, touch, and notifications. Moreover, the automotive manufacturers look to control the OS on which their products run on and use it as a product differentiator to gain a competitive edge over their competitors. Thus, automotive infotainment OS acts as a differentiator and medium to reduce the cost of additional features which, will drive this automotive infotainment OS market growth during the forecast period
Automotive infotainment OS acts as a differentiator and medium to reduce the cost of additional features
The automotive infotainment system market is witnessing high competition among the automotive manufacturers owing to the need for differentiation, which has risen due to the highly competitive automotive market. As a result, these manufacturers are actively invoked in the development of the infotainment system.
Development of scalable digital cockpit platform may impact revenue of the automotive IS vendors
The Tier-1 vendors have started focusing on increasing the penetration of digital cockpit by integrating infotainment system, instrument cluster, and vehicle displays. The development of the platform that supports these integrations is crucial in order to proceed with this integrated development.
For the detailed list of factors that will drive and challenge the growth of the automotive infotainment OS market during the 2018-2022, view our report.Competitive Landscape
The market appears to be concentrated and with the presence of several companies including The Linux Foundation, and Wind River Systems the competitive environment is quite intense. Factors such as the rising developments from niche players, will provide considerable growth opportunities to aircraft towbars manufactures. Alphabet, BlackBerry, Green Hills Software, Microsoft, The Linux Foundation, and Wind River Systems are some of the major companies covered in this report.