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Global Automotive Infotainment OS Market 2017-2021

Global Automotive Infotainment OS Market 2017-2021

About Automotive Infotainment OS

Automotive infotainment is a combination of in-vehicle entertainment and information and includes in-vehicle navigation, audio, video, as well as internet connectivity. The system is embedded with mobile navigation systems, telematics systems, and video systems. These systems are based on an operating system. An operating system (OS) is an integral part of a system as it acts as an interface between user and the hardware components. The OS acts as the base of operations for many software components like middleware and automotive firmware to enable the required functionalities in the infotainment system.

Technavio’s analysts forecast the global automotive infotainment OS market to grow at a CAGR of 16.75% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global automotive infotainment OS market for 2017-2021. To calculate the market size, the report considers annual shipment of units. In terms of regional market size, regional shipment data has been considered.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report Global Automotive Infotainment OS Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • BlackBerry
  • Green Hills Software
  • Alphabet
  • Microsoft
  • Wind River Systems
Other prominent vendors
  • Continental Corp.
  • Mentor Graphics Inc.
  • MontaVista Software
Market driver
  • Development of open-source and standardized platforms for application and middleware development
  • For a full, detailed list, view our report
Market challenge
  • Different product life cycles for smartphones and embedded infotainment systems
  • For a full, detailed list, view our report
Market trend
  • Virtualization software to enable infotainment SoCs to host multiple OS
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Automotive Infotainment OS Market 2017-2021

Technavio recognizes the following companies as the key players in the global automotive infotainment OS market: BlackBerry, Green Hills Software, Alphabet, Microsoft, and Wind River Systems.

Other Prominent Vendors in the market are: Continental, Mentor Graphics, and MontaVista Software.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is virtualization software to enable infotainment SoCs to host multiple OS. Virtualization is the process of developing a virtual version of an operating system, hardware, network, or any other software in a software development environment. Virtualization can be implemented by a hypervisor. A hypervisor, also known as virtual machine monitor, is a software or hardware that is used to manage virtual machines. Using a hypervisor, an SoC can host multiple OS sharing the same resources.”

According to the report, one of the major drivers for this market is development of open-source and standardized platforms for application and middleware development. Traditionally, the competition among the automotive manufacturers was limited to the towing capacity, acceleration, and horsepower of the vehicle. However, recently, there has been a shift in the focus of consumers and OEMs from what is under the hood to what is behind the vehicle's dashboard.

Further, the report states that one of the major factors hindering the growth of this market is different product life cycles for smartphones and embedded infotainment systems. Automotive infotainment systems, which are generally embedded in the vehicle's dashboard, offer entertainment, phone, and navigation services via a touchscreen or a display unit. However, in recent years, consumers are feeling disconnected from their IVI systems, owing to the lag between the product cycles of smartphones and automobiles.

Companies Mentioned

BlackBerry, Green Hills Software, Alphabet, Microsoft, Wind River Systems, Continental, Mentor Graphics, MontaVista Software.

  • Executive summary
  • Scope of the report
    • Market overview
    • Report coverage
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
    • Evolution (digital transformation) of car audio and radio
      • Table Digital transformation of car audio and radio in infotainment system
      • Table Generation of automotive infotainment system
    • Infotainment services
      • Table High level design of infotainment system
    • Product life cycle of infotainment OS
      • Table Evolution of Infotainment OS
    • Infotainment software platform
      • Table Infotainment software platform
    • Infotainment OS value chain
      • Table Infotainment OS value chain
  • Market landscape
    • Market overview
      • Table Segmentation of global automotive infotainment OS market
    • Open source vs proprietary OS
    • Smartphone integration platforms
      • Table Distribution of OEM relationships with Apple, Google, and MirrorLink
    • Market size and forecast
      • Table Global automotive infotainment OS market 2016-2021 (units in millions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Table Global automotive infotainment OS market by product, 2016 and 2021
    • Automotive infotainment market by QNX
      • Table Global automotive infotainment market by QNX 2016-2021 (units in millions)
    • Automotive infotainment market by Microsoft
      • Table Global automotive infotainment market by Microsoft 2016-2021 (units in millions)
    • Automotive infotainment market by Linux
      • Table Global automotive infotainment market by Linux 2016-2021 (units in millions)
    • Automotive infotainment market by others
      • Table Global automotive infotainment market by others 2016-2021 (units in millions)
  • Market segmentation by geography
    • Table Global automotive infotainment market by geography 2016 and 2021
    • Automotive infotainment OS market in EMEA
      • Table Automotive infotainment OS market in EMEA 2016-2021 (units in millions)
    • Automotive infotainment OS market in Americas
      • Table Automotive infotainment OS market in Americas 2016-2021 (units in millions)
    • Automotive infotainment OS market in APAC
      • Table Automotive infotainment OS market in APAC 2016-2021 (units in millions)
  • Market drivers
    • Development of open-source and standardized platforms for application and middleware development
      • Table Automotive infotainment software platforms
    • Rising demand for smartphone integration with IVI systems
    • Increased adoption of infotainment systems in mass-produced vehicles
    • Integration of infotainment with other on-board systems
  • Market challenges
    • Different product life cycles for smartphones and embedded infotainment systems
      • Table Average process, technology, and organizational clock speed across industries (in months)
    • Rising complexity in design
      • Table Challenges faced during designing and development process of automotive infotainment systems solutions
    • Distraction for drivers
      • Table Driver distraction ratings of automotive infotainment systems in US
    • Growing concerns about data security
    • Difficulty in content prioritization
  • Market trends
    • Virtualization software to enable infotainment SoCs to host multiple OS
      • Table Virtualization vs non-virtualization
      • Table Non-virtualized hosting (Linux container)
      • Table Virtualization (Linux OS and Android OS)
    • Reduced dependence on smartphones for applications
    • Over-the-air (OTA) updates for embedded infotainment systems
      • Table OTA architecture
    • Adoption of media-oriented systems transport (MOST) technology to simplify system upgrades and prolong the life cycle of embedded infotainment
      • Table MOST technology
    • Predictive analytics in infotainment systems
  • Vendor landscape
    • Competitive scenario
      • Table Market share of different players in the automotive infotainment OS market
    • Other prominent vendors
  • Key vendor analysis
    • BlackBerry Inc.(QNX)
      • Table Blackberry Inc.: Business segmentation by revenue 2015
      • Table Blackberry Inc.: Geographical segmentation by revenue 2015
    • Green Hills Software Inc.
      • Table Green Hills Software Inc.: Business segmentation
    • Alphabet Inc.
      • Table Alphabet Inc.: Business segmentation by revenue 2015
      • Table Alphabet Inc.: Geographical segmentation by revenue 2015
    • Microsoft Corp.
      • Table Microsoft: Business segmentation by revenue 2015
      • Table Microsoft: Geographical segmentation by revenue 2015
    • Wind River Systems Inc.
      • Table Business Segmentation of Wind River Systems Inc.
  • Appendix
    • List of abbreviations
  • Explore Technavio

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