Global Automotive Infotainment OS Market 2017-2021
About Automotive Infotainment OS
Automotive infotainment is a combination of in-vehicle entertainment and information and includes in-vehicle navigation, audio, video, as well as internet connectivity. The system is embedded with mobile navigation systems, telematics systems, and video systems. These systems are based on an operating system. An operating system (OS) is an integral part of a system as it acts as an interface between user and the hardware components. The OS acts as the base of operations for many software components like middleware and automotive firmware to enable the required functionalities in the infotainment system.
Technavio’s analysts forecast the global automotive infotainment OS market to grow at a CAGR of 16.75% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global automotive infotainment OS market for 2017-2021. To calculate the market size, the report considers annual shipment of units. In terms of regional market size, regional shipment data has been considered.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Automotive Infotainment OS Market 2017-2021
Technavio recognizes the following companies as the key players in the global automotive infotainment OS market: BlackBerry, Green Hills Software, Alphabet, Microsoft, and Wind River Systems.
Other Prominent Vendors in the market are: Continental, Mentor Graphics, and MontaVista Software.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is virtualization software to enable infotainment SoCs to host multiple OS. Virtualization is the process of developing a virtual version of an operating system, hardware, network, or any other software in a software development environment. Virtualization can be implemented by a hypervisor. A hypervisor, also known as virtual machine monitor, is a software or hardware that is used to manage virtual machines. Using a hypervisor, an SoC can host multiple OS sharing the same resources.”
According to the report, one of the major drivers for this market is development of open-source and standardized platforms for application and middleware development. Traditionally, the competition among the automotive manufacturers was limited to the towing capacity, acceleration, and horsepower of the vehicle. However, recently, there has been a shift in the focus of consumers and OEMs from what is under the hood to what is behind the vehicle's dashboard.
Further, the report states that one of the major factors hindering the growth of this market is different product life cycles for smartphones and embedded infotainment systems. Automotive infotainment systems, which are generally embedded in the vehicle's dashboard, offer entertainment, phone, and navigation services via a touchscreen or a display unit. However, in recent years, consumers are feeling disconnected from their IVI systems, owing to the lag between the product cycles of smartphones and automobiles.
BlackBerry, Green Hills Software, Alphabet, Microsoft, Wind River Systems, Continental, Mentor Graphics, MontaVista Software.