Global Automotive Infotainment Market 2016-2020
Infotainment is an amalgamation of information and entertainment. In-car entertainment has evolved over the years. Conventional vehicle entertainment systems included radio, cassettes, and CDs. However, infotainment systems came into picture owing to the advances in technology and growing demand for personalized entertainment, navigation, and in-vehicle connectivity. Infotainment systems are a combination of software and hardware devices installed in automobiles that provide audio, video, and other contents. These systems are embedded with in-vehicle navigation devices, Internet and Wi-Fi-connectivity, AV systems, display screens, and telematics systems.
Technavio’s analysts forecast the global automotive infotainment market to grow at a CAGR of 13.24% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global automotive infotainment market for 2016-2020. To calculate the market size, the report considers the unit sales of automotive infotainment systems across all regions.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Automotive Infotainment Market 2016-2020
Technavio recognizes the following companies as the key players in the global automotive infotainment market: Alpine Electronics, Continental, Harman International, Panasonic, and Pioneer.
Other Prominent Vendors in the market are: Airbiquity, Aisin Seiki, Bosch, Clarion, Fujitsu-Ten, Garmin, JVCKENWOOD, and Visteon.
Commenting on the report, an analyst from Technavio’s team said: “One of the key trends for market growth will be the reduced dependence on smartphones for applications. Smartphone connectivity to IVI system has been one of the major drivers of automotive telematics. This is due to end-users’ desire to access smartphones while driving. Automakers have capitalized on this by developing high-resolution and more intuitive HMIs capable of seamlessly integrating with smartphones in automobiles.”
According to the report, one of the key drivers for market growth will be increased support for open-source and standard platforms for application development. Traditionally, the competition among the automotive manufacturers was limited to the towing capacity, acceleration, and horsepower of the vehicle. However, recently, there has been a shift in the focus of consumers and OEMs from what is under the hood to what is behind the vehicle's dashboard.
Further, the report states that difficulty in content prioritization will be a challenge for the market. These days, ADAS and other infotainment features are increasingly being adopted in smart cars. These systems help in collecting data or connect with a person at a given time. However, the constant use generates an enormous data flow and prioritization of such data is tedious and time-consuming. If the data requested by a user is not exactly retrieved as required by an HMI system, it leads to a delay in the relevant information reaching the user and the benefits of the HMI system become negligible.
Alpine Electronics, Continental, Harman International, Panasonic, Pioneer,Airbiquity, Aisin Seiki, Bosch, Clarion, Fujitsu-Ten, Garmin, JVCKENWOOD, Visteon.
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