About Automotive Human Machine Interface
Automotive HMI systems are used to manage diverse vehicle and infotainment features. These systems are efficient in warning the drivers regarding upcoming problems on the road or within the vehicle. Additionally, they provide improved comfort and assistance to drivers. These systems can actively stabilize vehicles, thereby reducing the workload on the engine. As a result, the automotive industry is progressively witnessing the adoption of HMI systems.
Technavio’s analysts forecast the global automotive human machine interface market to grow at a CAGR of 7.59% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global automotive human machine interface market for 2016-2020. To calculate the market size, the report includes the entire range of the automotive HMI systems available in the market.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Automotive Human Machine Interface Market 2016-2020
Technavio recognizes the following companies as the key players in the global automotive human machine interface market: Alpine Electronics, Continental, Delphi, Denso, and Valeo.
Other prominent vendors in the market are: Airbiquity, Clarion, Magneti Marelli, and Tata Elxsi.
Commenting on the report, an analyst from Technavio’s team said: “One of latest trends in the market is adoption of HMI in mass segment vehicles. Another major trend witnessed by the market is the growing focus on reducing prices of HMI systems to cater to the needs of low-end vehicle manufacturers. Consumers are changing their preferences to shift to low-cost, compact cars because of the increasing traffic jams and their tendency to quickly switch between car options for newest models. Additionally, we expect compact and low-cost segment cars equipped with the automated manual transmission (AMT) and advanced HMI systems to account for nearly half of the sales in the segment during the forecast period.”
According to the report, one of the primary drivers in the market is government intervention to increase in-vehicle safety will push demand for HMI system. Governments worldwide have increased their efforts to improve safety standards and environmental conditions. Hence, telematics services such as e-call and emergency road assistance- global navigation satellite system (ERA-GLONASS) are increasingly being adopted, which in turn is leading to increased adoption of HMI systems. Government agencies are increasingly placing more focus on preventing distracted driving, so regulation of the automotive industry and its output has increased. To comply with these regulations, Opera launched a recent browser application for use in vehicles, and BMW along with other OEMs launched its project named UR:BAN for advanced driver assistance in 2014. These two examples are outcomes of a sharper focus on developing connectivity inside vehicles. In addition, a major advancement has been made in the development of a web browser designed only for use on Apple iPhones docked inside cars.
Further, the report states that one major challenge in the market is design complexity and standardization of HMI systems. The HMI vendors are faced with the continuous challenge to design a user interface that is affordable, less distracting, simple, and accessible. As applications of automotive HMI solutions are expanding, the complexity of the system design required to manage these applications is also increasing. The advancements in technology, in addition to an immense range of features, and diverse connectivity options, have made HMI systems more sophisticated. The automotive HMI saw the adoption from radio/audio applications in earlier years to driver assistance in recent past. The greater the number of applications, the more complex the design. In addition, the number of software solutions needed for each application makes automotive HMI systems even more complex. Hence, the drivers need to learn how to efficiently handle these complex solutions to gain maximum benefit. This is the primary challenge for the market.
Alpine Electronics, Continental, Delphi, Denso, Valeo, Airbiquity, Clarion, Magneti Marelli, Tata Elxsi.