Global Automotive Holographic Display Market 2017-2021
About Automotive Holographic Display
Automotive holographic display is a three-dimensional image of the object created by light diffraction. It is a full-color display generated by reflections on the vehicle's dashboard. It is completely different from the conventional displays that use projection to display information and images on the screen. The display appears like a free-floating form, which is only visible to the driver and not the co-passenger or the other occupants. The technology is very advanced, and the leading automotive OEMs are working on the future of display technology.
Technavio’s analysts forecast the global automotive holographic display market to grow at a CAGR of 188.68% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global automotive holographic display market for 2017-2021. To calculate the market size, the report considers the OEM fitment of holographic display in vehicles.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Automotive Holographic Display Market 2017-2021
Technavio recognizes the following companies as the key players in the global automotive holographic display market: Continental, Delphi, WarRay, Luminit, and BMW
Other Prominent Vendors in the market are: GE, Konica Minolta, Nippon Seiki, Winstar Display, and Visteon Corporation.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is BMW to make HoloActive Touch system commercially viable. With the advancements in electronics, the automotive industry is taking HMI to another level. Some of the leading automakers are working on the commercial feasibility of the 3D graphics and imaging system for automotive applications. The global automotive industry is heavily relying on the future of autonomous vehicles, wherein the vehicles would come equipped with advanced electronics.”
According to the report, one of the major drivers for this market is Gradually declining prices of automotive display solutions like LCD/TFT. The global automotive industry is witnessing intense competition whether it is among automotive OEMs, suppliers, or other stakeholders within the value chain. Much of the growing competition is attributed to the emergence of new innovative automotive technologies that have changed the dynamics of the automotive market. In such cases, economies of scale play an important role in wide-scale adoption of such advanced technology. This is applicable for advanced in-vehicle display technologies as well as other technologies, which are gradually finding space across various categories of vehicles.
Further, the report states that one of the major factors hindering the growth of this market is System security and threat issues: Potential hacking concerns. Automotive systems in the field of powertrain, safety, comfort, or convenience are rapidly transforming into electronic systems. In-vehicle automotive comfort and convenience system is one of the crucial areas witnessing rapid electrification of components and systems. The integration of advanced electronics has made the systems more effective, precise, and energy-efficient. However, the integration of in-vehicle electronic systems poses a serious threat with the advent of vehicle-to-vehicle communication. Automotive telematics is one such broad area that is prone to high-security threat issues.
Continental, Delphi, WarRay, Luminit, BMW, GE, Konica Minolta, Nippon Seiki, Winstar Display, and Visteon Corporation.