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Global Automotive Holographic Display Market 2017-2021

Global Automotive Holographic Display Market 2017-2021

About Automotive Holographic Display

Automotive holographic display is a three-dimensional image of the object created by light diffraction. It is a full-color display generated by reflections on the vehicle's dashboard. It is completely different from the conventional displays that use projection to display information and images on the screen. The display appears like a free-floating form, which is only visible to the driver and not the co-passenger or the other occupants. The technology is very advanced, and the leading automotive OEMs are working on the future of display technology.

Technavio’s analysts forecast the global automotive holographic display market to grow at a CAGR of 188.68% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global automotive holographic display market for 2017-2021. To calculate the market size, the report considers the OEM fitment of holographic display in vehicles.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Automotive Holographic Display Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Continental
  • Delphi
  • WarRay
  • Luminit
  • BMW
Other prominent vendors
  • GE
  • Konica Minolta
  • Nippon Seiki
  • Winstar Display
  • Visteon Corporation
Market driver
  • Gradually declining prices of automotive display solutions like LCD/TFT
  • For a full, detailed list, view our report
Market challenge
  • System security and threat issues: Potential hacking concerns
  • For a full, detailed list, view our report
Market trend
  • BMW to make HoloActive Touch system commercially viable
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Technavio Announces the Publication of its Research Report – Global Automotive Holographic Display Market 2017-2021

Technavio recognizes the following companies as the key players in the global automotive holographic display market: Continental, Delphi, WarRay, Luminit, and BMW

Other Prominent Vendors in the market are: GE, Konica Minolta, Nippon Seiki, Winstar Display, and Visteon Corporation.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is BMW to make HoloActive Touch system commercially viable. With the advancements in electronics, the automotive industry is taking HMI to another level. Some of the leading automakers are working on the commercial feasibility of the 3D graphics and imaging system for automotive applications. The global automotive industry is heavily relying on the future of autonomous vehicles, wherein the vehicles would come equipped with advanced electronics.”

According to the report, one of the major drivers for this market is Gradually declining prices of automotive display solutions like LCD/TFT. The global automotive industry is witnessing intense competition whether it is among automotive OEMs, suppliers, or other stakeholders within the value chain. Much of the growing competition is attributed to the emergence of new innovative automotive technologies that have changed the dynamics of the automotive market. In such cases, economies of scale play an important role in wide-scale adoption of such advanced technology. This is applicable for advanced in-vehicle display technologies as well as other technologies, which are gradually finding space across various categories of vehicles.

Further, the report states that one of the major factors hindering the growth of this market is System security and threat issues: Potential hacking concerns. Automotive systems in the field of powertrain, safety, comfort, or convenience are rapidly transforming into electronic systems. In-vehicle automotive comfort and convenience system is one of the crucial areas witnessing rapid electrification of components and systems. The integration of advanced electronics has made the systems more effective, precise, and energy-efficient. However, the integration of in-vehicle electronic systems poses a serious threat with the advent of vehicle-to-vehicle communication. Automotive telematics is one such broad area that is prone to high-security threat issues.

Companies Mentioned

Continental, Delphi, WarRay, Luminit, BMW, GE, Konica Minolta, Nippon Seiki, Winstar Display, and Visteon Corporation.

  • Executive summary
  • Scope of the report
  • Research methodology
  • Introduction
    • Market outline
  • Market landscape
    • Market overview
      • Table Global automotive holographic display market segmentation 2016-2021
    • Market size and forecast
      • Table Global automotive holographic display market 2016-2021 (units)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by display position
    • Global automotive holographic display market segmentation by display position
      • Table Global automotive holographic display market 2019: Display position (% share)
      • Table Global automotive holographic display market 2021: Display position (% share)
      • Table Global automotive holographic display market 2016-2021: Display position (% share)
    • Global automotive holographic display market 2016-2021: Front fascia
      • Table Global automotive holographic display market 2016-2021: Front fascia (units)
    • Global automotive holographic display market 2016-2021: Center fascia
      • Table Global automotive holographic display market 2016-2021: Center fascia (units)
  • Regional landscape
    • Geographical segmentation
      • Table Global automotive holographic display market segmentation by geography 2016-2021
    • Regional comparison
      • Table Regional comparison
    • EMEA - Market size & forecast
      • Table EMEA - Market size & forecast 2016-2021 (units)
      • Table EMEA - Year-over-year growth
      • Table Top 3 countries in EMEA
    • Americas - Market size & forecast
      • Table Americas - Market size & forecast 2016-2021 (units)
      • Table Americas - Year over year growth
      • Table Top 3 countries in Americas
    • APAC - Market size & forecast
      • Table APAC - Market size & forecast 2016-2021 (units)
      • Table APAC - Year-over-year growth
      • Table Top 3 countries in APAC
    • Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Expected average selling price of HUDs in premium cars 2012-2021 ($)
    • Market challenges
  • Market trends
    • BMW to make HoloActive Touch system commercially viable
    • Increased focus of OEMs toward development of autonomous vehicles
    • Porsche showcased Mission E sports car with hologram dashboard
    • Lexus' UX: Holographic screen
  • Vendor landscape
    • Competitive landscape
    • Other prominent vendors
      • Table Other prominent vendors (present and potential) in automotive holographic display market
  • Key vendor analysis
    • Continental
      • Table Continental: Business revenue by division 2016
      • Table Continental: Business revenue 2015 and 2016 ($ billions)
      • Table Continental: Product portfolio
      • Table Continental: Recent developments
    • Delphi
      • Table Delphi: Business revenue by division 2016
      • Table Delphi: Business revenue 2015 and 2016
      • Table Delphi: Business revenue by region 2016
      • Table Delphi: product portfolio
      • Table Delphi: Recent developments
    • WayRay
      • Table WayRay: Product portfolio
      • Table WayRay: Recent developments
    • Luminit
      • Table Luminit: Product portfolio
      • Table Luminit: Recent developments
    • BMW
      • Table BMW: Product portfolio in automotive segment
      • Table BMW: Business revenue 2015 and 2016 ($ billions)
      • Table BMW: Business segmentation by revenue 2016 (% share)
      • Table BMW: Geographical segmentation by automotive sales 2016
      • Table BMW: Recent developments
  • Appendix
    • List of abbreviations
  • Explore Technavio

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