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Global Automotive Heated Steering Wheel Market 2017-2021

Global Automotive Heated Steering Wheel Market 2017-2021

About Automotive Heated Steering Wheel

Heated steering wheels are often thought of as a luxury equipment and are most often included in high-end cars. A heating element in the steering wheel heats the rim of the wheel so that the whole touch surface is warm to touch. This eliminates the need for bulky gloves to keep the fingers and hands warm while driving. The system can be activated simply with the help of a steering wheel-mounted switch.

Technavio’s analysts forecast the global automotive heated steering wheel market to grow at a CAGR of 6.82% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global automotive heated steering wheel market for 2017-2021. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Automotive Heated Steering Wheel Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Gentherm
  • Key Safety Systems
  • Takata
  • Whelio
  • ZF TRW
Other prominent vendors
  • Grant Products
  • Polaris Industries
  • Smart Planet
  • Sportsman’s Market
Market driver
  • Rise in auto sales in colder regions
  • For a full, detailed list, view our report
Market challenge
  • High cost of steering system production hindering heated steering wheel market
  • For a full, detailed list, view our report
Market trend
  • Introduction of DSMS on heated steering wheels
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Automotive Heated Steering Wheel Market 2017-2021

Technavio recognizes the following companies as the key players in the global automotive heated steering wheel market: Gentherm, Key Safety Systems, Takata, Whelio, and ZF TRW.

Other Prominent Vendors in the market are: Grant Products, Polaris Industries, Smart Planet, and Sportsman’s Market.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is introduction of DSMS on heated steering wheels. A driver state monitoring system (DSMS) is an in-vehicle tool adopted to analyze driver state while driving, thereby by preventing fatalities or injuries if distractions are observed. It is an electronic system used in automobiles that works based on parameters regarding measuring inactiveness, drowsiness, or fatigue.”

According to the report, one driver in the market is rise in auto sales in colder regions. Heated steering wheel is used to provide warmth to the driver by using thermoelectric technology in cold conditions. Basically, it enhances the comfort of the individuals driving for long distances. However, comfort is not the only factor that is driving the market growth. The increase in automotive sales in colder regions is also driving the market growth. The below exhibit will depict the growth rates of auto sales in some cold regions.

Further, the report states that one challenge in the market is high cost of steering system production hindering heated steering wheel market. The cost of steering systems has increased in accordance with the costs of product development, designing, and maintaining steering system technologies. Furthermore, the prices of steel, electronic components, and plastics used to produce steering systems have risen recently. Such price hikes have forced manufacturers to reconsider before adopting technologically advanced steering systems, such as EPS and EHPS, that feature both electronic and mechanical components.

Companies Mentioned

Gentherm, Key Safety Systems, Takata, Whelio, ZF TRW, Grant Products, Polaris Industries, Smart Planet, and Sportsman’s Market.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Steering system
      • Table Types of automotive steering systems
      • Table Components of power steering systems
      • Table Types of EPS systems
    • Heated steering wheel
      • Table Components of automotive heated steering wheel
  • Market landscape
    • Market overview
      • Table Global automotive heated steering wheel market
    • Market size and forecast
      • Table Global automotive heated steering wheel market 2016-2021 (million units)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by end user
    • Segmentation of global automotive heated steering wheel market by end users
      • Table Segmentation of global automotive heated steering wheel market by end users 2016
      • Table Segmentation of global automotive heated steering wheel market by end users 2021
      • Table Unit shipment of automotive heated steering wheel by end user 2016-2021 (million units)
    • Global automotive heated steering wheel market in OEMs segment
      • Table Global automotive heated steering wheel market in OEMs segment 2016-2021 (million units)
    • Global automotive heated steering wheel market in aftermarket segment
      • Table Global automotive heated steering wheel market in aftermarket segment 2016-2021 (million units)
  • Geographic segmentation
    • Segmentation of global automotive heated steering wheel market by geography
      • Table Segmentation of global automotive heated steering wheel market by geography 2016
      • Table Segmentation of global automotive heated steering wheel market by geography 2021
      • Table Unit shipment of automotive heated steering wheel by geography 2016-2021 (million units)
    • Automotive heated steering wheel market in Americas
      • Table Automotive heated steering wheel market in Americas 2016-2021 (million units)
      • Table Luxury car market in Americas 2016-2021 (million units)
    • Automotive heated steering wheel market in APAC
      • Table Automotive heated steering wheel market in APAC 2016-2021 (million units)
      • Table Luxury car market in APAC 2016-2021 (million units)
    • Automotive heated steering wheel market in EMEA
      • Table Automotive heated steering wheel market in EMEA 2016-2021 (million units)
      • Table Luxury car market in EMEA 2016-2021 (million units)
  • Decision Framework
  • Drivers and challenges
    • Market drivers
      • Table Auto sales in colder regions 2013-2016
    • Market challenges
  • Market trends
    • Use of bio sensors in heated steering wheel
      • Table Schematic representation of a typical biosensor
      • Table Schematic representation of placement of a few biosensors in an automobile
      • Table In-vehicle bio-sensing capabilities
      • Table Modes of in-vehicle bio-sensing: Few comparisons
      • Table Timeline for various automated driving systems and sensors
    • Aluminum extrusion technology an advancement in heated steering wheel
      • Table Benefits of aluminum in heated steering wheel
    • Introduction of DSMS on heated steering wheels
    • Rechargeable heated steering wheel cover
  • Vendor landscape
    • Competitive benchmarking of global automotive heated steering wheel market
      • Table Competitive benchmarking of global automotive heated steering wheel market
    • Other prominent vendors
  • Key vendor analysis
    • Gentherm
      • Table Gentherm: Business segmentation by revenue 2015
      • Table Gentherm: Business revenue 2014 and 2015 ($ millions)
      • Table Gentherm: Geographic segmentation by revenue 2015
      • Table Recent developments
      • Table Gentherm: Product portfolio
    • Key Safety Systems
      • Table Product portfolio: Key Safety Systems
    • Takata
      • Table Product portfolio: Takata
    • Whelio
      • Table Whelio: Product portfolio
    • ZF TRW
      • Table Product portfolio of ZF TRW
  • Appendix
    • List of abbreviations
  • Explore Technavio

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