Global Automotive Heated Seats Market 2016-2020
About Heated Seats
Heated seats are expensive and are considered a luxury feature in most regions. Hence, most often they are used in the luxury car segment of the passenger cars market. With the rapid development of road infrastructure, which encourages long distance traveling, there is an increased adoption of heated seats among the outreach segments such as the motorcycle, mid segment cars, and commercial vehicles. This widens the heated seats market. The high adoption of LCVs in North America and China is also fueling the heated seats market and it will remain a dominant category during the forecast period.
Technavio’s analysts forecast the global automotive heated seats market to grow at a CAGR of 6.25% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global automotive heated seats market for 2016-2020. To calculate the market size, the report considers the unit shipment of heated seats in vehicles across all regions.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Automotive Heated Seats Market 2016-2020
Technavio recognizes the following companies as the key players in the global automotive heated seats market: Gentherm, Continental, II-VI Incorporated, Rostra Precision Controls, and Seat Comfort Systems.
Other Prominent Vendors in the market are: Altimate Automotive, Automotive Concepts, Heated Seat Kits, I.G. Bauerhin, Kongsberg Automotive, Motormods, and Sargent Cycle Products.
Commenting on the report, an analyst from Technavio’s team said: “The presence of a strong aftermarket in heated seats for the motorcycle segment is a factor responsible for pushing the demand up. For instance, Sargent Cycle has heated seats that are developed exclusively for the motorcycle segment. Available for most of the motorcycle variants, and in a universal format, it gives maximum existing motorcycle owners an opportunity to experience the heated seats benefits at low cost. Additionally, this heated seat kit is in the DIY format, which makes installation process easy for the users. We expect this trend to expand the heated seats market further, and to be a crucial key trend for the motorcycle market.”
According to the report, advances in technology are pushing customers toward higher comfort levels in vehicles than ever before. Additionally, rising mobility is pushing people to spend more time in the vehicle than before. Hence, comfort is the main driving force that is responsible for the high adoption of luxury cars. The seats remain an important factor for customers as seats directly impact the creature comforts of drivers and passengers. For instance, more than four million drivers are engaged in inter-state commerce in the US, and they spend many irregular hours driving. Hence, the need for seat comfort will be a key driver that plays a huge role in the market for commercial vehicles.
Further, the report states that the misuse of heated seats leads to customer injuries. For instance, OEMs expect customers to use heated seats in a limited manner and follow every guideline. This is not practical for customers as their focus remains on driving. Therefore, heated seats may be considered a problem rather than a creature comfort. Hence, it remains challenge for OEMs to develop heated seats that are safe and efficient for a maximum segment of customers.
Gentherm, Continental, II-VI Incorporated, Rostra Precision Controls, Seat Comfort Systems, Altimate Automotive, Automotive Concepts, Heated Seat Kits, I.G. Bauerhin, Kongsberg Automotive, Motormods, Sargent Cycle Products.
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