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Global Automotive Heated Seats Market 2016-2020

Global Automotive Heated Seats Market 2016-2020

About Heated Seats

Heated seats are expensive and are considered a luxury feature in most regions. Hence, most often they are used in the luxury car segment of the passenger cars market. With the rapid development of road infrastructure, which encourages long distance traveling, there is an increased adoption of heated seats among the outreach segments such as the motorcycle, mid segment cars, and commercial vehicles. This widens the heated seats market. The high adoption of LCVs in North America and China is also fueling the heated seats market and it will remain a dominant category during the forecast period.

Technavio’s analysts forecast the global automotive heated seats market to grow at a CAGR of 6.25% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global automotive heated seats market for 2016-2020. To calculate the market size, the report considers the unit shipment of heated seats in vehicles across all regions.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Automotive Heated Seats Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Gentherm
  • Continental
  • II-VI Incorporated
  • Rostra Precision Controls
  • Seat Comfort Systems
Other prominent vendors
  • Altimate Automotive
  • Automotive Concepts
  • Heated Seat Kits
  • I.G. Bauerhin
  • Kongsberg Automotive
  • Motormods
  • Sargent Cycle Products
Market driver
  • Driving pleasure enhanced by warm seats
  • For a full, detailed list, view our report
Market challenge
  • Reduced male fertility may lower the adoption of heated seats
  • For a full, detailed list, view our report
Market trend
  • Adoption of heated seats in low cost electric car and electric bus segment
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Automotive Heated Seats Market 2016-2020

Technavio recognizes the following companies as the key players in the global automotive heated seats market: Gentherm, Continental, II-VI Incorporated, Rostra Precision Controls, and Seat Comfort Systems.

Other Prominent Vendors in the market are: Altimate Automotive, Automotive Concepts, Heated Seat Kits, I.G. Bauerhin, Kongsberg Automotive, Motormods, and Sargent Cycle Products.

Commenting on the report, an analyst from Technavio’s team said: “The presence of a strong aftermarket in heated seats for the motorcycle segment is a factor responsible for pushing the demand up. For instance, Sargent Cycle has heated seats that are developed exclusively for the motorcycle segment. Available for most of the motorcycle variants, and in a universal format, it gives maximum existing motorcycle owners an opportunity to experience the heated seats benefits at low cost. Additionally, this heated seat kit is in the DIY format, which makes installation process easy for the users. We expect this trend to expand the heated seats market further, and to be a crucial key trend for the motorcycle market.”

According to the report, advances in technology are pushing customers toward higher comfort levels in vehicles than ever before. Additionally, rising mobility is pushing people to spend more time in the vehicle than before. Hence, comfort is the main driving force that is responsible for the high adoption of luxury cars. The seats remain an important factor for customers as seats directly impact the creature comforts of drivers and passengers. For instance, more than four million drivers are engaged in inter-state commerce in the US, and they spend many irregular hours driving. Hence, the need for seat comfort will be a key driver that plays a huge role in the market for commercial vehicles.

Further, the report states that the misuse of heated seats leads to customer injuries. For instance, OEMs expect customers to use heated seats in a limited manner and follow every guideline. This is not practical for customers as their focus remains on driving. Therefore, heated seats may be considered a problem rather than a creature comfort. Hence, it remains challenge for OEMs to develop heated seats that are safe and efficient for a maximum segment of customers.

Companies Mentioned

Gentherm, Continental, II-VI Incorporated, Rostra Precision Controls, Seat Comfort Systems, Altimate Automotive, Automotive Concepts, Heated Seat Kits, I.G. Bauerhin, Kongsberg Automotive, Motormods, Sargent Cycle Products.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Report Coverage
      • Table Scope of the report
      • Table Definitions of products and markets covered
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
      • Table Global automotive market 2015-2020 (units in millions)
      • Table Global four-wheeler market 2015-2020 (units in millions)
      • Table Global two-wheeler market 2015-2020 (units in millions)
      • Table Heated seats penetration in global automotive market 2015-2020
    • Automotive heated seats components
      • Table Components of automotive heated seats
    • Automotive heated seats: Market dynamics
      • Table Causes and effects of malfunction of automotive heated seats
    • Value chain analysis
      • Table Value chain analysis of automotive heated seats
  • Market landscape
    • Market overview
      • Table Segmentation of automotive heated seats market
    • Market size and forecast
      • Table Global automotive heated seats market 2015-2020 (units in millions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by end users
    • Global automotive heated seats market segmentation by end users
      • Table Segmentation of global automotive heated seats market by end users 2015 and 2020
      • Table Global automotive heated seats market by end users 2015-2020
    • Global automotive heated seats market by OEMs
      • Table Global automotive heated seats market by OEMs 2015-2020 (units in millions)
      • Table HNWI population by region (in millions)
      • Table HNWI wealth distribution (in trillion dollars)
    • Global automotive heated seats market by aftermarket
      • Table Global automotive heated seats market by aftermarket 2015-2020 (units in millions)
  • Market segmentation by vehicle type
    • Global automotive heated seats market segmentation by vehicle type
      • Table Segmentation of global automotive heated seats market by vehicle type 2015 and 2020
      • Table Global automotive heated seats market by vehicle type 2015-2020
    • Global automotive heated seats market by LCVs
      • Table Global automotive heated seats market by LCVs 2015-2020 (units in millions)
    • Global automotive heated seats market by luxury cars
      • Table Global automotive heated seats market by luxury cars 2015-2020 (units in millions)
      • Table Luxury cars penetration in global passenger cars segment 2015-2020
    • Global automotive heated seats market by HCVs
      • Table Global automotive heated seats market by HCVs 2015-2020 (units in millions)
    • Global automotive heated seats market by motorcycles
      • Table Global automotive heated seats market by motorcycles 2015-2020 (units in millions)
  • Geographical segmentation
    • Segmentation of global automotive heated seats market by geography
      • Table Global automotive heated seats market by geography 2015 and 2020
      • Table Global automotive heated seats market by geography 2015-2020
    • Automotive heated seats market in Americas
      • Table Automotive heated seats market in Americas (units in millions)
      • Table Heated seats market as per vehicle type in Americas 2015 and 2020
      • Table Automotive heated seats market as per LCVs in Americas (units in millions)
      • Table Automotive heated seats market as per luxury cars in Americas (units in millions)
      • Table Automotive heated seats market as per HCVs in Americas (units in millions)
      • Table Automotive heated seats market as per motorcycles in Americas (units in thousands)
    • Automotive heated seats market in APAC
      • Table Automotive heated seats market in APAC (units in millions)
      • Table Heated seats market as per vehicle type in APAC 2015 and 2020
      • Table Automotive heated seats market as per LCVs in APAC (units in millions)
      • Table Automotive heated seats market as per luxury cars in APAC (units in millions)
      • Table Automotive heated seats market as HCVs in APAC (units in millions)
      • Table Automotive heated seats market as per motorcycles in APAC (units in thousands)
    • Automotive heated seats market in EMEA
      • Table Automotive heated seats market in EMEA (units in millions)
      • Table Heated seats market as per vehicle type in EMEA 2015 and 2020
      • Table Automotive heated seats market as per luxury cars in EMEA (units in millions)
      • Table Automotive heated seats market as per LCVs in EMEA (units in millions)
      • Table Automotive heated seats market as per HCVs in EMEA (units in millions)
      • Table Automotive heated seats market as per motorcycles in EMEA (units in thousands)
  • Market drivers
    • Table Key drivers of global automotive heated seats market
    • Table Cold regions contributing to auto sales growth rate 2010-2015
    • Table Rise of auto electronic content in vehicles
    • Table Global CVs market 2015-2020 (units in millions)
    • Table Leading countries for CVs
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Table Key challenges of the global automotive heated seats market
    • Table Top 10 cities in the US for traffic congestion 2015
  • Market trends
    • Table Key trends of global automotive heated seats market
    • Table Benefits of aluminum in heated seats
  • Vendor landscape
    • Competitive benchmarking
      • Table Global automotive heated seat vendors competitive benchmarking
    • Other prominent vendors
      • Table Other prominent vendors
  • Key vendor analysis
    • Gentherm
      • Table Gentherm: Business segmentation by revenue 2015
      • Table Gentherm: Business revenue 2014 and 2015 ($ millions)
      • Table Gentherm: Geographical segmentation by revenue 2015
      • Table Gentherm: Product portfolio
      • Table Gentherm: Recent developments
    • Continental
      • Table Continental: Business segmentation by revenue 2015
      • Table Continental: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Continental: Geographical segmentation by revenue 2015
      • Table Continental: Product portfolio
      • Table Continental: Recent developments
    • II-VI Incorporated
      • Table II-VI Incorporated.: Business segmentation by revenue 2015
      • Table II-VI Incorporated : Business revenue 2014 and 2015 ($ millions)
      • Table II-VI Incorporated: Geographical segmentation by revenue 2015
      • Table II-VI Incorporated : Product portfolio
      • Table II-VI Incorporated: Recent developments
    • Rostra Precision Controls Inc.
      • Table Rostra Precision Controls: Product portfolio
      • Table Rostra Precision Control: Recent developments
    • Seat Comfort Systems
      • Table Seat Comfort Systems: Product portfolio
  • Appendix
    • List of abbreviations
  • Explore Technavio

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