About Automotive Heads-up Display
A head-up display (HUD) shows information about the vehicle directly on the windshield that is positioned in front of the driver's line of sight. It was earlier developed in the aviation industry for pilots to look for information by keeping their heads up and straight rather than looking down at lower instruments for information. There are primarily two types of automotive HUDs: Combiner-projected HUDs and windshield-projected HUDs.
Technavio’s analysts forecast the global automotive heads-up display market to grow at a CAGR of 34.09% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global automotive heads-up display market for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Automotive Heads-up Display Market 2017-2021
Technavio recognizes the following companies as the key players in the global automotive heads-up display market: Bosch, Continental, DENSO, Nippon Seiki, and Visteon.
Other Prominent Vendors in the market are: Garmin, Magna International, Navdy, Pioneer Electronics, Texas Instruments, Valeo, and Yazaki.
Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is AR HUDs to rejuvenate display space. AR is an emerging technology that permits the overlay of computer graphics in the real world. AR HUDs display a virtual image precisely into the exterior view, thereby ensuring a comfortable and safe driving experience. AR HUDs generate a comprehensive view for the driver, which is a combination of the real scene viewed by end-users and an augmented, computer-generated, virtual scene with additional information.”
According to the report, one driver in the market is decline in the average selling price of HUDs. HUDs were initially adopted in selected luxury cars such as BMW and Mercedes-Benz. However, with advances in technology, HUDs are now being equipped in mid-size cars as well. The high growth potential of the global HUD market is encouraging vendors such as Garmin and Navdy to enter the aftermarket for HUDs. For instance, in 2013, Garmin introduced aftermarket HUDs showing navigation information on windshields in cars for $130. Generally, HUDs cost approximately $1,000 for automotive OEMs. This has increased the price pressure on HUD manufacturers that supply HUDs to automotive OEMs, leading to a decline in the average selling price of HUDs.
Further, the report states that one challenge in the market is high cost of HUDs. HUDs are still in the development stage and are yet to be widely accepted. The market for HUDs is mostly restricted to luxury cars. Also, the high cost of production has resulted in a fewer number of manufacturers entering the HUD market. This has led to the high ASP of HUDs in the automotive sector, which is a critical factor as this cost is passed onto end-consumers. Automotive OEMs operate at a low profit margin and are constantly making efforts to reduce their costs. Owing to their high cost, HUDs are initially embraced only in premium and luxury cars. Adoption of HUDs is limited in mid-segment cars.
Bosch, Continental, DENSO, Nippon Seiki, and Visteon, Garmin, Magna International, Navdy, Pioneer Electronics, Texas Instruments, Valeo, and Yazaki.