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Global Automotive Heads-up Display Market 2017-2021

About Automotive Heads-up Display

A head-up display (HUD) shows information about the vehicle directly on the windshield that is positioned in front of the driver's line of sight. It was earlier developed in the aviation industry for pilots to look for information by keeping their heads up and straight rather than looking down at lower instruments for information. There are primarily two types of automotive HUDs: Combiner-projected HUDs and windshield-projected HUDs.

Technavio’s analysts forecast the global automotive heads-up display market to grow at a CAGR of 34.09% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global automotive heads-up display market for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Automotive Heads-up Display Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Bosch
  • Continental
  • DENSO
  • Nippon Seiki
  • Visteon
Other prominent vendors
  • Garmin
  • Magna International
  • Navdy
  • Pioneer Electronics
  • Texas Instruments
  • Valeo
  • YAZAKI
Market driver
  • Decline in the average selling price of HUDs
  • For a full, detailed list, view our report
Market challenge
  • High cost of HUDs
  • For a full, detailed list, view our report
Market trend
  • AR HUDs to rejuvenate display space
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Automotive Heads-up Display Market 2017-2021

Technavio recognizes the following companies as the key players in the global automotive heads-up display market: Bosch, Continental, DENSO, Nippon Seiki, and Visteon.

Other Prominent Vendors in the market are: Garmin, Magna International, Navdy, Pioneer Electronics, Texas Instruments, Valeo, and Yazaki.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is AR HUDs to rejuvenate display space. AR is an emerging technology that permits the overlay of computer graphics in the real world. AR HUDs display a virtual image precisely into the exterior view, thereby ensuring a comfortable and safe driving experience. AR HUDs generate a comprehensive view for the driver, which is a combination of the real scene viewed by end-users and an augmented, computer-generated, virtual scene with additional information.”

According to the report, one driver in the market is decline in the average selling price of HUDs. HUDs were initially adopted in selected luxury cars such as BMW and Mercedes-Benz. However, with advances in technology, HUDs are now being equipped in mid-size cars as well. The high growth potential of the global HUD market is encouraging vendors such as Garmin and Navdy to enter the aftermarket for HUDs. For instance, in 2013, Garmin introduced aftermarket HUDs showing navigation information on windshields in cars for $130. Generally, HUDs cost approximately $1,000 for automotive OEMs. This has increased the price pressure on HUD manufacturers that supply HUDs to automotive OEMs, leading to a decline in the average selling price of HUDs.

Further, the report states that one challenge in the market is high cost of HUDs. HUDs are still in the development stage and are yet to be widely accepted. The market for HUDs is mostly restricted to luxury cars. Also, the high cost of production has resulted in a fewer number of manufacturers entering the HUD market. This has led to the high ASP of HUDs in the automotive sector, which is a critical factor as this cost is passed onto end-consumers. Automotive OEMs operate at a low profit margin and are constantly making efforts to reduce their costs. Owing to their high cost, HUDs are initially embraced only in premium and luxury cars. Adoption of HUDs is limited in mid-segment cars.

Companies Mentioned

Bosch, Continental, DENSO, Nippon Seiki, and Visteon, Garmin, Magna International, Navdy, Pioneer Electronics, Texas Instruments, Valeo, and Yazaki.

  • Executive summary
  • Scope of the report
  • Research methodology
  • Introduction
    • Automotive display system
      • Table Automotive display systems
    • Automotive heads-up display
      • Table Major requisites for automotive HUD systems
    • Regulatory framework
      • Table Existing regulatory frameworks governing automotive display systems across the globe
    • Market scenario of automotive HUDs
  • Market landscape
    • Market overview
      • Table Segmentation of the global automotive HUD market
    • Market size and forecast
      • Table Global automotive HUD market 2016-2021 (million units)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by vehicle type
    • Segmentation by vehicle type
      • Table Vehicle type – Market size and forecast 2016-2021 (%)
    • Comparison by vehicle type
      • Table Comparison by vehicle type
    • Global automotive HUD market by luxury cars segment
      • Table Global automotive HUD market by luxury cars segment 2016-2021 (million units)
      • Table Global automotive HUD market by luxury cars segment – Year-over-year growth 2017- 2021 (%)
    • Global automotive HUD market by mid-segment cars
      • Table Global automotive HUD market by mid-segment cars 2016-2021 (million units)
      • Table Global automotive HUD market by mid-segment cars – Year-over-year growth 2017-2021 (%)
    • Market opportunity by vehicle type
  • Market segmentation by HUD type
    • Segmentation by HUD type
      • Table Global automotive HUD market by HUD type 2016-2021 (%)
    • Comparison by HUD type
      • Table Comparison by HUD type
    • Global automotive HUD market by windshieldprojected HUDs
      • Table Global automotive HUD market by windshield-projected HUDs 2016-2021 (million units)
      • Table Global automotive HUD market by windshield-projected HUDs – Year-over-year growth 2017-2021 (%)
    • Global automotive HUD market by combinerprojected HUDs
      • Table Global automotive HUD market by combiner-projected HUDs 2016-2021 (million units)
      • Table Global automotive HUD market by combiner-projected HUDs – Year-over-year growth 2017-2021 (%)
    • Market opportunity by HUD type
  • Regional landscape
    • Geographical segmentation
      • Table Global – Market share by geography 2016-2021 (%)
    • Regional comparison
      • Table Regional comparison
    • Americas – market size and forecast
      • Table Automotive HUD market in the Americas – market size and forecast 2016-2021 ($ million units)
      • Table Automotive HUD market in the Americas – Year-over-year growth 2017-2021 (%)
      • Table Top three countries in the Americas
    • EMEA – market size and forecast
      • Table Automotive HUD market in EMEA – market size and forecast 2016-2021 ($ million units)
      • Table Automotive HUD market in EMEA – Year-over-year growth 2017-2021 (%)
      • Table Top three countries in EMEA
    • APAC – market size and forecast
      • Table Automotive HUD market in APAC – market size and forecast 2016-2021 ($ million units)
      • Table Automotive HUD market in APAC – Year-over-year growth 2017-2021 (%)
      • Table Top three countries in APAC
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Expected average selling price of HUDs in premium cars 2012-2021 ($)
    • Market challenges
  • Market trends
    • Accelerating demand from emerging markets leading to a consolidated growth in the display systems segment
    • Introduction of next-generation micro-display technologies to enable advent of advanced HUDs
    • AR HUDs to rejuvenate display space
    • Development of HUDs for commercial vehicles
  • Vendor landscape
    • Competitive benchmarking
      • Table Cars with HUDs in 2017
    • Other prominent and potential vendors
      • Table Other prominent vendors
  • Vendor analysis
    • Vendor overview
    • Bosch
      • Table Bosch: Recent developments
    • Continental
      • Table Continental: Product portfolio
      • Table Continental: Recent developments
    • DENSO
      • Table DENSO: Product portfolio
      • Table DENSO: Recent developments
    • Nippon Seiki
      • Table Nippon Seiki: HUD portfolio
    • Visteon
      • Table Visteon: Recent developments
  • Appendix
    • List of abbreviations
  • Explore Technavio

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