Global Automotive Haptic Technology Market 2015-2019
About haptic technology
Haptics is a tactile feedback technology that uses the sense of touch by applying forces and vibrations motions to users. Through this technology, consumers are able to perceive touch sensations when using electronic devices. Haptics are enabled by actuators and are embedded in electronic devices; it makes the user experience more physical and realistic. Automotive systems are becoming complex and also the major car manufacturers are trying to come up with differentiating features for their respective products. Automotive designers are integrating innovative interface solutions that can support dynamic interfaces. There has been an increase in the usage of haptics provided as a unique solution for user interface by automobile manufacturers.
Technavio's analysts forecast the global automotive haptic technology market to grow at a CAGR of 15.64% over the period 2014-2019.
Covered in this report
The report includes the present scenario and the growth prospects of the global automotive haptic technology market for the period 2015-2019. Technavio's report, Global Automotive Haptic Technology Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
Key vendor: Technology provider
Technavio Announces the Publication of its Research Report – Global Automotive Haptic Technology Market 2015-2019
Technavio recognizes the following companies as the key players in the Global Automotive Haptic Technology Market: Immersion, Atmel, Cypress Semiconductor, Johnson Electric, Microchip, Texas Instruments, Alps Electric, Continental, Daesung, Marquardt, Methode Electronics, Panasonic, SMK, Valeo and Visteon
Commenting on the report, an analyst from Technavio’s team said: “In 2014, haptic technology was used in touch screens and rotary controls in automobiles. Touch pads in cars are similar to the touch pads in laptops, except the former will provide tactile feedback on the status of the operation performed by the user. Using a touch pad, drivers can scroll through a variety of functions on their console. The touch pad would ideally be located near the armrest.”
According to the report, when designing the interior of an automobile, automobile designers have to take into consideration the ergonomics of devices such as temperature controls, music systems, ABS controls, and mirror controls that are placed on the driver's console. With the use of a touch screen haptic panel, designers have more space to experiment while ensuring the ergonomics of the vehicle.
Further, the report states that one of the key challenges for the market is the long design cycles of automobile manufacturers.
Immersion, Atmel, Cypress Semiconductor, Johnson Electric, Microchip, Texas Instruments, Alps Electric, Continental, Daesung, Marquardt, Methode Electronics, Panasonic, SMK, Valeo, Visteon
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