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Global Automotive Haptic Technology Market 2015-2019

Global Automotive Haptic Technology Market 2015-2019

About haptic technology

Haptics is a tactile feedback technology that uses the sense of touch by applying forces and vibrations motions to users. Through this technology, consumers are able to perceive touch sensations when using electronic devices. Haptics are enabled by actuators and are embedded in electronic devices; it makes the user experience more physical and realistic. Automotive systems are becoming complex and also the major car manufacturers are trying to come up with differentiating features for their respective products. Automotive designers are integrating innovative interface solutions that can support dynamic interfaces. There has been an increase in the usage of haptics provided as a unique solution for user interface by automobile manufacturers.

Technavio's analysts forecast the global automotive haptic technology market to grow at a CAGR of 15.64% over the period 2014-2019.

Covered in this report

The report includes the present scenario and the growth prospects of the global automotive haptic technology market for the period 2015-2019. Technavio's report, Global Automotive Haptic Technology Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key vendor: Technology provider

  • Immersion
Key vendor: Component supplier
  • Atmel
  • Cypress Semiconductor
  • Johnson Electric
  • Konghong
  • Microchip Technology
  • Texas Instruments
Key vendor:
  • System integrator
  • Alps Electric
  • Continental
  • Daesung
  • Marquardt
  • Methode Electronics
  • Panasonic
  • SMK
  • Tokai Rika
  • Valeo
  • Visteon
Key market driver
  • Increased need to improve driver and passenger safety
  • For a full, detailed list, view our report
Key market challenge
  • Long design cycles in automotive sector
  • For a full, detailed list, view our report
Key market trend
  • Development of touchpad technology
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Automotive Haptic Technology Market 2015-2019

Technavio recognizes the following companies as the key players in the Global Automotive Haptic Technology Market: Immersion, Atmel, Cypress Semiconductor, Johnson Electric, Microchip, Texas Instruments, Alps Electric, Continental, Daesung, Marquardt, Methode Electronics, Panasonic, SMK, Valeo and Visteon

Commenting on the report, an analyst from Technavio’s team said: “In 2014, haptic technology was used in touch screens and rotary controls in automobiles. Touch pads in cars are similar to the touch pads in laptops, except the former will provide tactile feedback on the status of the operation performed by the user. Using a touch pad, drivers can scroll through a variety of functions on their console. The touch pad would ideally be located near the armrest.”

According to the report, when designing the interior of an automobile, automobile designers have to take into consideration the ergonomics of devices such as temperature controls, music systems, ABS controls, and mirror controls that are placed on the driver's console. With the use of a touch screen haptic panel, designers have more space to experiment while ensuring the ergonomics of the vehicle.

Further, the report states that one of the key challenges for the market is the long design cycles of automobile manufacturers.

Companies Mentioned

Immersion, Atmel, Cypress Semiconductor, Johnson Electric, Microchip, Texas Instruments, Alps Electric, Continental, Daesung, Marquardt, Methode Electronics, Panasonic, SMK, Valeo, Visteon

  • Executive summary
    • Highlights
  • Scope of the report
    • Definitions
    • Base year
    • Common currency conversion rates
    • Geographical segmentation
    • Vendor analysis
    • Market size calculation
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Haptic technology market overview 2014
      • Table Global haptic technology market by segment 2012-2014 ($ millions)
    • Market size and forecast
      • Table Market size and forecast 2014-2019 ($ millions)
    • Five forces analysis
      • Table Five forces analysis
  • Geographical segmentation
    • Table Global automotive haptic technology market by geographical segmentation 2014
  • Market drivers
    • Increased need to improve driver and passenger safety
    • Increased demand for in-car infotainment services
    • Increased need for product differentiation
    • Need to balance design and ergonomics
    • Increased customer demand for comfort
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Long design cycles in automotive sector
    • Low awareness
    • Intense competition from voice recognition systems
    • Adoption limited to high-end car models
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Development of touch pad technology
    • Increased use of touch screens
    • Evolution of smart material actuator technologies
    • Increased need for cost reduction
    • Ultrahaptics
  • Vendor landscape
    • Competitive scenario
  • Key vendor analysis: Technology provider
    • Immersion
      • Table Immersion: Revenue breakup 2014
      • Table Immersion: Geographical segmentation by revenue 2014
  • Key vendor analysis: Component suppliers
    • Atmel
    • Cypress Semiconductor
    • Johnson Electric
    • Microchip
    • Texas Instruments
  • Key vendor analysis: System integrators
    • Alps Electric
    • Continental
    • Daesung
    • Marquardt
    • Methode Electronics
    • SMK
    • Tokai Rika
    • Valeo
    • Visteon
  • Explore Technavio

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