Global Automotive Haptic Accelerator Pedal Market 2016-2020
About the Automotive Haptic Accelerator Pedal Market
Enhancing fuel efficiency will continue to be one the key targets for all automotive OEMs, Tier-I suppliers, automobile owners, and other stakeholders of the automotive industry. Several measures have been initiated by stakeholders to enhance the fuel efficiency parameter. Significant R&D investments have been made for decades in the field of powertrain technologies, fuel technologies, and substantial efforts have been made to enhance engine performance in order to improve fuel efficiency. The same can be achieved by making a few improvements to the driving style and on-road behavior of the driver. Driving style optimization through modifications to travel velocity, gear shifts, and acceleration rates can also lead to significant fuel efficiency. Studies indicate that continuous advisories to drivers on optimum driving techniques can lead to fuel-efficient improvements of up to 60%. This necessitates a system that can continuously monitor and render constructive driving recommendations to the driver.
Technavio’s analysts forecast the global automotive haptic accelerator pedal market to grow at a CAGR of 23.52% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global automotive haptic accelerator pedal market for 2016-2020. To understand and calculate the automotive haptic accelerator market, the market has been derived from the overall passenger cars market that are equipped with haptic accelerator pedals. The overall passenger car market refers to the OEM production volumes of passenger cars.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Automotive Haptic Accelerator Pedal Market 2016-2020
Technavio recognizes the following companies as the key players in the global automotive haptic accelerator pedal market: Bosch, CTS, and Continental.
Other Prominent Vendors in the market are: Hella, Jaguar, Mercedes Benz, and Nissan.
Commenting on the report, an analyst from Technavio’s team said: “A trend boosting market growth is the need for smaller resonator actuators used by haptic systems. With advancements in electronics and electronic devices miniaturizations, the haptic technology systems enabled by the traditional resonator actuators also have to fit to this trend of getting lesser in size. This will prove essential in several applications that include consumer electronics, wearables, and automotive infotainment devices, among others. The existing haptic feedback technology-enabled actuator units are constantly becoming compact and smaller in size. This should widen their application prospects to smartphones that are getting slimmer.”
According to the report, a key growth driver is the need to curb driver distraction due to multiple onboard electronics and gadgets. Several studies indicate that though there have been significant improvements to engines, transmissions, and powertrains, it is certainly the drivers' driving behavior that can leverage the vehicles' maximum technological capabilities in terms of capturing the best fuel efficiency. To address this, the industry already has the use of communication systems that indicate to the driver through a flashing light or a message on touch screens/dashboards the necessary modification required to the driving style.
Further, the report states since the technology may impede a drivers' driving style, resistance toward such systems can be significant. This stems from the relative low awareness levels on such technologies and rapid penetration of newer technologies in the automotive space, confronting the easy user adaptability to all of the technological systems at one go. As per a 2016 poll by AAA, 75% of drivers in the US are afraid to be driven in an autonomous car. Similar outcomes graced a poll conducted by the University of Michigan in countries such as Japan, China, and India, among others. Therefore, low awareness levels among consumers on the system reliability of some of these new technology-enabled vehicles pose an inherent challenge for the growth of the market.
Bosch, CTS, Continental, Hella, Jaguar, Mercedes Benz, and Nissan.
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