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Global Automotive Haptic Accelerator Pedal Market 2016-2020

Global Automotive Haptic Accelerator Pedal Market 2016-2020

About the Automotive Haptic Accelerator Pedal Market



Enhancing fuel efficiency will continue to be one the key targets for all automotive OEMs, Tier-I suppliers, automobile owners, and other stakeholders of the automotive industry. Several measures have been initiated by stakeholders to enhance the fuel efficiency parameter. Significant R&D investments have been made for decades in the field of powertrain technologies, fuel technologies, and substantial efforts have been made to enhance engine performance in order to improve fuel efficiency. The same can be achieved by making a few improvements to the driving style and on-road behavior of the driver. Driving style optimization through modifications to travel velocity, gear shifts, and acceleration rates can also lead to significant fuel efficiency. Studies indicate that continuous advisories to drivers on optimum driving techniques can lead to fuel-efficient improvements of up to 60%. This necessitates a system that can continuously monitor and render constructive driving recommendations to the driver.

Technavio’s analysts forecast the global automotive haptic accelerator pedal market to grow at a CAGR of 23.52% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global automotive haptic accelerator pedal market for 2016-2020. To understand and calculate the automotive haptic accelerator market, the market has been derived from the overall passenger cars market that are equipped with haptic accelerator pedals. The overall passenger car market refers to the OEM production volumes of passenger cars.

The market is divided into the following segments based on geography:

  • China
  • Europe
  • North America
  • ROW
Technavio's report, Global Automotive Haptic Accelerator Pedal Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Bosch
  • CTS
  • Continental
Other prominent vendors
  • Hella
  • Jaguar
  • Mercedes Benz
  • Nissan
Market driver
  • Need to curb driver distraction to deal with multiple audio/visual signals from on-board electronics and other gadgets
  • For a full, detailed list, view our report
Market challenge
  • Resistance to change and lack of user acceptance
  • For a full, detailed list, view our report
Market trend
  • Need for reduced size of resonator actuators used by haptic systems
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Automotive Haptic Accelerator Pedal Market 2016-2020



Technavio recognizes the following companies as the key players in the global automotive haptic accelerator pedal market: Bosch, CTS, and Continental.



Other Prominent Vendors in the market are: Hella, Jaguar, Mercedes Benz, and Nissan.



Commenting on the report, an analyst from Technavio’s team said: “A trend boosting market growth is the need for smaller resonator actuators used by haptic systems. With advancements in electronics and electronic devices miniaturizations, the haptic technology systems enabled by the traditional resonator actuators also have to fit to this trend of getting lesser in size. This will prove essential in several applications that include consumer electronics, wearables, and automotive infotainment devices, among others. The existing haptic feedback technology-enabled actuator units are constantly becoming compact and smaller in size. This should widen their application prospects to smartphones that are getting slimmer.”



According to the report, a key growth driver is the need to curb driver distraction due to multiple onboard electronics and gadgets. Several studies indicate that though there have been significant improvements to engines, transmissions, and powertrains, it is certainly the drivers' driving behavior that can leverage the vehicles' maximum technological capabilities in terms of capturing the best fuel efficiency. To address this, the industry already has the use of communication systems that indicate to the driver through a flashing light or a message on touch screens/dashboards the necessary modification required to the driving style.



Further, the report states since the technology may impede a drivers' driving style, resistance toward such systems can be significant. This stems from the relative low awareness levels on such technologies and rapid penetration of newer technologies in the automotive space, confronting the easy user adaptability to all of the technological systems at one go. As per a 2016 poll by AAA, 75% of drivers in the US are afraid to be driven in an autonomous car. Similar outcomes graced a poll conducted by the University of Michigan in countries such as Japan, China, and India, among others. Therefore, low awareness levels among consumers on the system reliability of some of these new technology-enabled vehicles pose an inherent challenge for the growth of the market.

Companies Mentioned

Bosch, CTS, Continental, Hella, Jaguar, Mercedes Benz, and Nissan.

  • Executive summary
    • Highlights
  • Scope of the report
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
    • Value chain analysis
      • Table Value chain analysis
    • Manufacturing process
    • Cost components
      • Table Cost components of accelerator pedal manufacturing, 2015
      • Table Average labor costs in automotive application country wise ($ per hour)
    • Product life cycle
      • Table Product lifecycle of accelerator pedal by technology, 2015
      • Table Product lifecycle of accelerator pedal by technology 2020
    • Regulatory Framework
      • Table A few safety and emission regulations by geography
      • Table EU emission standards and limits
      • Table List of common NCAPs worldwide
  • Market landscape
    • Market overview
      • Table Haptic accelerator pedal market by sensing technology
    • Market size and forecast
      • Table Global automotive haptic accelerator pedal market 2015-2020 (thousands of units)
    • Five forces analysis
      • Table Five forces analysis
  • Geographical segmentation
    • Table Global automotive haptic accelerator market segmentation by geography, 2015
    • Automotive haptic accelerator market in Europe
      • Table Sales pattern of luxury car models in Europe 2013-2016
      • Table Automotive haptic accelerator pedal market in Europe 2015-2020 (thousands of units)
    • Automotive haptic accelerator pedal market in North America
      • Table Automotive haptic accelerator pedal market in North America 2015-2020 (thousands of units)
    • Automotive haptic accelerator pedal market in China
      • Table Automotive haptic accelerator pedal market in China 2015-2020 (thousands of units)
    • Automotive haptic accelerator pedal market in rest of the world
  • Market drivers
    • Table % change in road accidents over the period 2000-2020
    • Table Time line for various automated driving systems and sensors market
  • Market challenges
  • Market trends
  • Vendor landscape
    • Other prominent vendors
      • Table Other prominent vendors
  • Key vendor analysis
    • Bosch
      • Table Bosch in automotive haptic accelerator pedal market
      • Table Recent developments
    • CTS
    • Continental
      • Table Continental in automotive haptic accelerator pedal market
      • Table Recent developments
  • Appendix
    • List of abbreviations
  • Explore Technavio

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