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Global Automotive Active Seat Head Rests Market 2016-2020

About Automotive ASHR

AHSR were first mandated for use in racing cars and was known as the head and neck support (HANS) device. Many car racing motorsports, including the National Association for Stock Car Auto Racing (NASCAR), have now made HANS a compulsory feature to be added in sports cars participating in its events. The HANS device is used to maintain the relative position of the head to the body during a rear-impact collision. In addition, the device transfers the crash energy to stronger regions of the victim's body, including the chest and torso.

Technavio’s analysts forecast the global automotive ASHR market to grow at a CAGR of 8.74% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global automotive ASHR market for 2016-2020. To calculate the market size, the report considers a combination of top-down and bottom-up approaches, wherein our in-house databases have been used to arrive at the global ASHR market size.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Thoracic Surgery Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Lear Corporation
  • Johnson Controls
  • Grammer AG
Market driver
  • Growing demand for safety solutions to drive ASHR adoption
  • For a full, detailed list, view our report
Market challenge
  • Difficulty in fitting custom headrests with factory-fitted non-modular ASHR systems
  • For a full, detailed list, view our report
Market trend
  • Adoption of LiDAR technology in ASHR to produce smart headrest systems
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Automotive ASHR Market 2016-2020

Technavio recognizes the following companies as the key players in the global automotive ASHR market: Lear Corporation, Johnson Controls, and Grammer AG

Commenting on the report, an analyst from Technavio’s team said: “Biometrics essentially refers to methods of measurements based on human biology. This technology aims at accurately identifying physical parameters of individuals, such as voice, finger or palm print, an iris structure and typing rhythm, to predict the correct match. In the past couple of years, the automotive industry has been exploring this technology to enhance the functionality and continence of automobiles. Typically, the application of biometric technology in the automotive segment includes vehicle access, ignition permission, anti-theft systems, and on-board communication program among others.”

According to the report, the quest for automobile safety is considered as one of the key drivers in the development of advanced automobile safety systems. Advanced safety and security features are no longer limited to premium vehicles. Consumers are now more aware of safety systems and technologies, and are taking an interest in improving their vehicles' safety systems. As a result, electronic equipment such as cameras and sensors are now being installed, even in entry-level vehicles. This has increased the demand for in-vehicle electronic devices to examine situations and prevent accidents.

Further, the report states that the very nature of ASHR itself necessitates the combination of software and hardware. Hardware as a term in ASHR usually refers to mechanisms used for actively aligning the system in the event of a rear-end collision. Software refers to controlling algorithms, which directly interface with exterior sensors, the vehicle's inertial measurement unit (IMU), as well as collision detection sensors. These are required to determine the magnitude of movement, which, in turn, is desirable for the ASHR mechanism.

Companies Mentioned

Lear Corporation, Johnson Controls, Grammer AG.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Report coverage
      • Table Report coverage
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
    • Automotive seating systems: A look back in history
    • ASHR: Intermediate stage to smart seats
      • Table ASHR operation: A pictorial representation
    • Smart seats: The future?
      • Table Basic features of smart seats
  • Market landscape
    • Market overview
      • Testing and evaluation of ASHR
    • Market size and forecast: ASHR market
      • Table Global automotive ASHR market 2016-2020 (millions of units)
    • Product life cycle (PLC): ASHR
      • Table PLC of ASHR
    • A few regulatory frameworks governing ASHR
    • Five forces analysis
  • Market segmentation by geography
    • Table Changes in geographic penetration of ASHR during forecast period
    • Table Global four-wheeler production proportions by geography 2015-2020
    • Table Automotive ASHR market by geography 2015-2020
    • Table Top five APAC countries by GDP 2011-2015 ($ billions)
    • Table ASHR market size in APAC 2015-2020 (millions of units)
    • Table ASHR system market in Americas 2015-2020 (millions of units)
    • Table ASHR market size in EMEA 2015-2020 (millions of units)
  • Market drivers
    • Demand side drivers
      • Table Consumer preferences toward automobile elements: US (nine-point scale)
      • Table Consumer preferences toward automobile elements: Europe (nine-point scale)
      • Table Global causes of motor vehicle fatalities: 2015
      • Table Global automotive luxury passenger car production (current and forecast) (millions of units)
      • Table Global automotive ultra-luxury passenger car production (current and forecast) (millions of units)
    • OEM and regulatory drivers
    • Technological drivers
  • Market challenges
    • Technological challenges
      • Table ASHR evaluation by center of gravity method
      • Table Front crumple zone design: Force analysis
      • Table ASHR design criteria in the context of crumple zonal impact criteria
    • Consumer-centric limitations
      • Table Percentage of injuries for different kinds of headrests
  • Market trends: The next stage of ASHR evolution
    • Central concept behind evolution of ASHR systems: Informative and algorithmic independence
    • Working mechanism trends
  • Vendor landscape
    • Competitive benchmarking
      • Table Supplier qualitative analysis
      • Table OEM analysis
  • Key vendor analysis
    • Table Supplier and OEM product matrix
    • Lear Corporation
      • Table Lear Corporation: Business segmentation by revenue 2015
      • Table Lear Corporation: Business revenue 2014 and 2015 ($ billions)
      • Table Lear Corporation: Product portfolio
      • Table Lear's customer base for seating technology
      • Table Lear Corporation: Recent developments
    • Johnson Controls
      • Table Johnson Controls: Business segmentation 2015 by revenue
      • Table Johnson Controls: Business revenue 2014 and 2015 ($ billions)
      • Table Johnson Controls: Geographical segmentation by revenue 2015
      • Table Johnson Controls: Product portfolio
      • Table Johnson Controls: Recent developments
    • Grammer AG
  • Appendix
    • List of abbreviations
  • Explore Technavio

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