About Augmented Reality Market for Gaming
AR technology blends digital content with the physical world. It allows users to scan the physical environment and provides an enhanced or augmented experience by adding virtual computer-generated information. End-users can make use of this technology through apps developed for mobile devices.
Gaming is an important consumer segment that AR can revolutionize. Most mobile games are preloaded with the developer versions of terrains, levels, and characters. AR gives gamers the opportunity to create their own racing terrains, characters, and targets. For instance, individuals waiting in a metro station can scan their surroundings to create their version of the “Subway Surfers” game. The user could be the character running on tracks or jumping over trains. Similarly, an office space could be converted into a skating rink, and the gamer could be the character skating around the office. Racing games can also become a whole new experience. Players can scan their local surroundings to create a virtual track and invite neighbors and friends to race.
Technavio’s analysts forecast the global AR market for gaming to grow at a CAGR of 174.2% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global AR market for gaming during 2016-2020. To calculate the market size, the report covers the revenue generated from the sales of AR gaming apps as well as in-app purchases made by individual consumers.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Augmented Reality Market for Gaming 2016-2020
Technavio recognizes the following companies as the key players in the Global Augmented Reality Market for Gaming: Augmented Pixels, Aurasma, Blippar, Catchoom, Infinity Augmented Reality, Metaio, Qualcomm, Total Immersion, VividWorks, Wikitude, and Zappar.
Commenting on the report, an analyst from Technavio’s team said: “A number of AR vendors have used crowdfunding to raise capital for their projects. This is helping the market in different ways. It increases awareness among potential customers and encourages new vendors to enter the market, leading to greater competition and lower prices. It also allows vendors to forecast the demand for their products, directly communicate with potential buyers, and involve them in product development.”
According to the report, manufacturers increasingly integrate AR solutions into mobile devices such as smartphones, tablets, and phablets to enhance their value proposition and enrich user experience. This increased integration is expected to boost the growth of the market during the forecast period, especially with the growing penetration of smartphones and tablets.
Further, the report states that there are many AR gaming apps, produced by individuals and companies, available in the market. A majority of them have failed, however, because of poor content and the lack of ability to add new content.
Augmented Pixels, Aurasma, Blippar, Catchoom, Infinity Augmented Reality, Metaio, Qualcomm, Total Immersion, VividWorks, Wikitude, Zappar.