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Global Augmented Reality Market for Gaming 2016-2020.pdf

About Augmented Reality Market for Gaming

AR technology blends digital content with the physical world. It allows users to scan the physical environment and provides an enhanced or augmented experience by adding virtual computer-generated information. End-users can make use of this technology through apps developed for mobile devices.

Gaming is an important consumer segment that AR can revolutionize. Most mobile games are preloaded with the developer versions of terrains, levels, and characters. AR gives gamers the opportunity to create their own racing terrains, characters, and targets. For instance, individuals waiting in a metro station can scan their surroundings to create their version of the “Subway Surfers” game. The user could be the character running on tracks or jumping over trains. Similarly, an office space could be converted into a skating rink, and the gamer could be the character skating around the office. Racing games can also become a whole new experience. Players can scan their local surroundings to create a virtual track and invite neighbors and friends to race.

Technavio’s analysts forecast the global AR market for gaming to grow at a CAGR of 174.2% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global AR market for gaming during 2016-2020. To calculate the market size, the report covers the revenue generated from the sales of AR gaming apps as well as in-app purchases made by individual consumers.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Augmented Reality Market for Gaming 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Infinity Augmented Reality
  • Metaio
  • Qualcomm
  • Total Immersion
  • VividWorks
  • Wikitude
  • Zappar
Market driver
  • Increased integration of AR into mobile devices
  • For a full, detailed list, view our report
Market challenge
  • Lack of content
  • For a full, detailed list, view our report
Market trend
  • Crowdfunding of AR projects
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Augmented Reality Market for Gaming 2016-2020

Technavio recognizes the following companies as the key players in the Global Augmented Reality Market for Gaming: Augmented Pixels, Aurasma, Blippar, Catchoom, Infinity Augmented Reality, Metaio, Qualcomm, Total Immersion, VividWorks, Wikitude, and Zappar.

Commenting on the report, an analyst from Technavio’s team said: “A number of AR vendors have used crowdfunding to raise capital for their projects. This is helping the market in different ways. It increases awareness among potential customers and encourages new vendors to enter the market, leading to greater competition and lower prices. It also allows vendors to forecast the demand for their products, directly communicate with potential buyers, and involve them in product development.”

According to the report, manufacturers increasingly integrate AR solutions into mobile devices such as smartphones, tablets, and phablets to enhance their value proposition and enrich user experience. This increased integration is expected to boost the growth of the market during the forecast period, especially with the growing penetration of smartphones and tablets.

Further, the report states that there are many AR gaming apps, produced by individuals and companies, available in the market. A majority of them have failed, however, because of poor content and the lack of ability to add new content.

Companies Mentioned

Augmented Pixels, Aurasma, Blippar, Catchoom, Infinity Augmented Reality, Metaio, Qualcomm, Total Immersion, VividWorks, Wikitude, Zappar.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
      • Table AR ecosystem
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
      • Table Timeline of AR technology
    • Market prospects of AR
  • Mobile AR value chain
    • Table Mobile AR value chain: Current state
    • Table Mobile AR value chain: Future state
    • Table Mobile AR value chain: Catchoom
  • Market landscape
    • Market size and forecast
      • Table Global AR market for gaming 2015-2020 ($ millions)
    • Five forces analysis
      • Table Five forces analysis
  • Geographical segmentation
    • Table Global AR market for gaming: Geographical segmentation 2015
    • Table Global AR market for gaming by geography 2015-2020
    • Table Global AR market for gaming by geography 2015-2020 ($ millions)
    • EMEA
      • Table AR market for gaming in EMEA 2015-2020 ($ millions)
    • Americas
      • Table AR market for gaming in Americas 2015-2020 ($ millions)
    • APAC
      • Table AR market for gaming in APAC 2015-2020 ($ millions)
      • Table Global AR market for gaming: CAGR comparison by geography
  • Market drivers
    • Increased integration of AR into mobile devices
    • Growing mobile gaming market
    • Simultaneous localization and mapping technology
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Lack of content
    • Connectivity issues
    • Lack of awareness and limitations
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Crowdfunding of AR projects
    • Emergence of depth-sensing cameras
    • Interoperability across mobile platforms
  • Buying behavior
    • Table Vendor selection parameters
  • Vendor landscape
    • Competitive scenario
    • Key vendors
  • Market summary
    • Market attractiveness
      • Table Global AR market for gaming: Traction by geography
  • Analyst insights
    • Table Mobile device shipments 2015-2020 (billions of units)
    • Table Addressable market for AR gaming 2015-2020 (billions of users)
    • Table Average revenue per user 2015-2020
  • Appendix
    • List of abbreviations
  • Explore Technavio

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