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Global Augmented Reality for Advertising Market 2017-2021

Global Augmented Reality for Advertising Market 2017-2021

About Augmented Reality for Advertising

AR advertising: The AR technology combines the VR and image recognition technologies to offer a real-world experience to the customers in the advertising industry. The AR technology makes the consumer remember an experience or action related to a particular product, and it allows the viewer to manipulate a computer-generated 3D representation of the product. Hence, it is popularly being used in advertising and marketing. It also allows a more interactive experience, possibly leading to an improved retention of the product information.

Technavio’s analysts forecast the global augmented reality for advertising market to grow at a CAGR of 30.79% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global augmented reality for advertising market for 2017-2021. To calculate the market size, the report considers the revenue generated from the major stakeholders in the global AR market for advertising.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Augmented Reality for Advertising Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Wikitude
Other prominent vendors
  • BBDO
  • Google
  • Leo Burnett
  • McCANN
  • Metaio
  • NGRAIN
  • PTC
  • Total Immersion
  • Zappar
Market driver
  • Affordable advertising
  • For a full, detailed list, view our report
Market challenge
  • Need for a standard AR application
  • For a full, detailed list, view our report
Market trend
  • Increased mobile AR advertising
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Augmented Reality for Advertising Market 2017-2021

Technavio recognizes the following companies as the key players in the global augmented reality for advertising market: Augmented Pixels, Aurasma, Blippar, Catchoom, and Wikitude.

Other Prominent Vendors in the market are: BBDO, Google, Leo Burnett, McCANN, Metaio, NGRAIN, PTC, Total Immersion, and Zappar.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is increased mobile AR advertising. Display advertisements on mobile devices are gaining popularity. Many of the smartphone manufacturers, such as Apple and Samsung , are integrating hardware and software to create major AR mobile platforms. Also, several manufacturers of mobile devices are using AR solutions to enhance the user experience.”

According to the report, one driver in the market is affordable advertising. Traditional print ads and digital ads are popular as advertising methods. Brand advertising is also done through print magazines that have catchy images. However, the advertising technique of using a print magazine is expensive. For instance, currently, a one-page color advertisement of goods or services in the Wall Street Journal costs approximately $200,000. AR advertising is more immersive and affordable when compared to print advertising. Moreover, the pricing of AR advertising varies depending on the quality of the AR ads.

Further, the report states that one challenge in the market is need for a standard AR application. AR is currently experiencing popularity across the world. To run AR, AR mobile applications are needed. Customers can experience the world of immersive AR only by installing the mobile app available in the App Store or Google Play Store. Installing the app takes time, and customers are required to keep several AR apps on their mobile devices to get various AR experiences. Hence, many users do not prefer installing and using AR apps. Therefore, customers require a standard AR application. Many companies are trying to meet this requirement.

Companies Mentioned

Augmented Pixels, Aurasma, Blippar, Catchoom, and Wikitude, BBDO, Google, Leo Burnett, McCANN, Metaio, NGRAIN, PTC, Total Immersion, and Zappar.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
    • Value chain
      • Table Global AR for advertising market: Value chain
  • Market landscape
    • Market overview
      • Table Global AR for advertising market
    • Market size and forecast
      • Table Global AR for advertising market 2016-2021 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by industry
    • Global AR for advertising market by industry
      • Table Global AR for advertising market by industry 2016 & 2021 (% share of revenue)
    • Global AR for advertising market by retail industry
      • Table Global AR for advertising market by the retail industry 2016-2021 ($ billions)
    • Global AR for advertising market by automobile industry
      • Table Global AR for advertising market by the automobile industry 2016-2021 ($ billions)
    • Global AR for advertising market by media & entertainment industry
      • Table Global AR for advertising market by the media & entertainment industry 2016-2021($ billions)
    • Global AR for advertising market by others segment
      • Table Global AR for advertising market by the others segment 2016-2021 ($ billions)
  • Market segmentation by stakeholders
    • Global AR for advertising market by stakeholders
      • Table Global AR for advertising market by stakeholders 2016 & 2021 (% share of revenue)
    • Global AR for advertising market by software developer
      • Table Global AR for advertising market by software developer 2016-2021 ($ billions)
    • Global AR for advertising market by agency
      • Table Global AR for advertising market by agency 2016-2021 ($ billions)
    • Global AR for advertising market by engine developer
      • Table Global AR for advertising market by engine developer 2016-2021 ($ billions)
  • Geographical segmentation
    • Global AR for advertising market by geography
      • Table Global AR for advertising market by geography 2016 & 2021 (% share of revenue)
    • AR for advertising market in Americas
      • Table AR for advertising market in the Americas 2016-2021 ($ billions)
    • AR for advertising market in EMEA
      • Table AR for advertising market in EMEA 2016-2021 ($ billions)
    • AR for advertising market in APAC
      • Table AR for advertising market in APAC 2016-2021 ($ billions)
  • Key leading countries
    • Table Key leading countries (% share of revenue)
    • US
      • Table AR for advertising market in the US 2016-2021 ($ billions)
    • UK
      • Table AR for advertising market in the UK 2016-2021 ($ billions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Increased mobile AR advertising
    • Popularity of the 3D environment
    • Emergence of VisualCommerce 3D Cloud
    • AR is expected to be a hardware platformindependent technology
  • Vendor landscape
    • Competitive scenario
    • Augmented Pixels
    • Aurasma (Hewlett-Packard Development Company)
    • Blippar
    • Catchoom
    • Wikitude
    • Other prominent vendors
      • Table Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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