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Global Athleisure Market 2019-2023

Global Athleisure Market 2019-2023

About this market

The rise and evolution of the athleisure movement will drive the market in the future. The millennial population has increasingly influenced the expansion of the athleisure movement. High fashion brands are embracing athleisure while collaborating with other prominent brands. In addition, many global brands are aligning their marketing strategies around the athleisure movement. As a result, the rising adoption of athleisure wear by millennials and the working population will further boost the athleisure movement market growth in the forthcoming years. Technavio’s analysts have predicted that the athleisure market will register a CAGR of almost 7% by 2023.

Market Overview

Increasing adoption of fitness initiatives by corporates

One of the growth drivers of the global athleisure market is the increasing adoption of fitness initiatives by corporates. Several companies provide facilities for a variety of sports activities, which encourages employee with an affinity for sports to wear athleisure wear at work.

Increasing chances of illness due to the use of harmful chemicals in athleisure wear

One of the challenges in the growth of global athleisure market is the increased chances of illness due to the use of harmful chemicals in athleisure wear. The unrestrained use of hazardous chemicals by manufacturers will hamper the growth of the global athleisure market.

For the detailed list of factors that will drive and challenge the growth of the athleisure market during 2019-2023, view our report.

Competitive Landscape

The market appears to be moderately fragmented and with the presence of several market players. The rising demand for polyester fiber in athleisure wear has encouraged many companies to use polyester in warm-weather wear as well as cold-weather wear, this will help the market to growth. This market research report will help clients identify new growth opportunities and design unique growth strategies by providing a comprehensive analysis of the market’s competitive landscape and offering information on the products offered by companies.


  • Executive summary
  • Scope of the report
    • Preface
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global textile, apparel and luxury goods market
      • Table Segments of global textile, apparel and luxury goods market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ billions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by product
    • Table Product - Market share 2018-2023 (%)
    • Comparison by product
      • Table Comparison by product
    • Mass athleisure - Market size and forecast 2018-2023
      • Table Mass athleisure - Market size and forecast 2018-2023 ($ billions)
      • Table Mass athleisure - Year-over-year growth 2019-2023 (%)
    • Premium athleisure - Market size and forecast 2018-2023
      • Table Premium athleisure - Market size and forecast 2018-2023 ($ billions)
      • Table Premium athleisure - Year-over-year growth 2019-2023 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ billions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ billions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ billions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ billions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ billions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Rising popularity of denim athleisure
    • Increasing use of polyester fiber in athleisure wear
    • Increasing collaborations between celebrities and athleisure manufacturers
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • adidas
      • Table adidas - Vendor overview
      • Table adidas - Product segments
      • Table adidas - Organizational developments
      • Table adidas - Geographic focus
      • Table adidas - Segment focus
      • Table adidas - Key offerings
    • lululemon athletica
      • Table lululemon athletica - Vendor overview
      • Table lululemon athletica - Business segments
      • Table lululemon athletica - Organizational developments
      • Table lululemon athletica - Geographic focus
      • Table lululemon athletica - Segment focus
      • Table lululemon athletica - Key offerings
    • Nike, Inc.
      • Table Nike, Inc. - Vendor overview
      • Table Nike, Inc. - Product segments
      • Table Nike, Inc. - Organizational developments
      • Table Nike, Inc. - Geographic focus
      • Table Nike, Inc. - Segment focus
      • Table Nike, Inc. - Key offerings
    • PUMA SE
      • Table PUMA SE - Vendor overview
      • Table PUMA SE - Product segments
      • Table PUMA SE - Organizational developments
      • Table PUMA SE - Geographic focus
      • Table PUMA SE - Segment focus
      • Table PUMA SE - Key offerings
    • Under Armour, Inc.
      • Table Under Armour, Inc. - Vendor overview
      • Table Under Armour, Inc. - Product segments
      • Table Under Armour, Inc. - Geographic focus
      • Table Under Armour, Inc. - Segment focus
      • Table Under Armour, Inc. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
  • Explore Technavio

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