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Global Antivirus Software Package Market 2016-2020

Global Antivirus Software Package Market 2016-2020

About Antivirus Software Package

An antivirus scans a computer's system and mobile device memory, system files, and operating system (OS) using heuristic detection methods, signature-based detection methods, real-time scanning, and rootkit detection to prevent computers and mobile devices from being infected with malware. Malware is software that loads on the computer and mobile devices through the Internet or while downloading unauthorized applications. It spreads from one device to another in different ways such as through networks, the Internet, and e-mails.

Technavio’s analysts forecast the global antivirus software package market to grow at a CAGR of 10.20% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global antivirus software package market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of antivirus software packages for personal computers (PCs) and laptops (including netbooks and MacBooks), used by corporate users [(large enterprises and small and mid-size enterprises (SMEs)] and home users (individual consumers).

The market is divided into the following segments based on geography:

  • APAC
  • Europe
  • MEA
  • North America
  • South America
Technavio's report, Global Antivirus Software Package Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • AVAST
  • Microsoft
  • AVG
  • Avira
  • McAfee
  • Symantec
Other prominent vendors
  • Baidu
  • Bkav
  • Bitdefender
  • BullGuard
  • Check Point Software Technologies
  • Comodo Group
  • Doctor Web
  • Emsisoft
  • ESET
  • Fortinet
  • F-Secure
  • IObit
  • Kaspersky Lab
  • Lavasoft
  • Malwarebytes
  • Panda Security
  • Qihoo 360 Software
  • Safer-Networking
  • Sophos Group
  • ThreatTrack Security
  • Webroot
Market driver
  • Increase in cybercrime
  • For a full, detailed list, view our report
Market challenge
  • Adoption of pirated antivirus software by consumers
  • For a full, detailed list, view our report
Market trend
  • Partnerships between antivirus software vendors and telecom vendors
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Antivirus Software Package Market 2016-2020

Technavio recognizes the following companies as the key players in the global antivirus software package market: AVAST, Microsoft, AVG, Avira, McAfee, and Symantec.

Other Prominent Vendors in the market are: Baidu, Bkav, Bitdefender, BullGuard, Check Point Software Technologies, Comodo Group, Doctor Web, Emsisoft, ESET, Fortinet, F-Secure, IObit, Kaspersky Lab, Lavasoft, Malwarebytes, Panda Security, Qihoo 360 Software, Safer-Networking, Sophos Group, ThreatTrack Security, and Webroot.

Commenting on the report, an analyst from Technavio’s team said: “There is an increasing number of partnerships among antivirus software vendors, smartphone manufacturers, and telecom services providers, which is supporting the growth of the global antivirus software package market. Many factors, such as the increasing youth population across the world, reduction in smartphone prices, rising awareness of mobile devices, increasing technological knowledge among consumers, and the urge of consumers to keep up with the latest technology, have increased the adoption of mobile devices across the globe.”

According to the report, Cybercrime includes malware, hacking and DoS attacks, computer viruses, fraud, identity theft, harassment and threats, and phishing scams. Cyber attacks by malware such as Trojans, adware, viruses, and worms have become very common, which is a major concern for businesses and individual consumers. Such malware allows hackers to gain access to confidential data on mobile devices, triggering loss of personal and financial data, exploitation, and misconduct. Malware can infect a mobile device through networks, the Internet, and use of external devices such as USBs and media cards.

Further, the report states that earlier versions of the free antivirus software had limited security protection features. The current versions of free antivirus software offer advanced features such as backup, e-mail protection, e-mail scanning, and anti-rootkit scan. Users prefer advanced versions of free software instead of paid ones. Well-known vendors such as AVG Technologies and Avast Software provide free antivirus software such as AVG AntiVirus FREE, AVG Cleaner for Mac, Avast Free Antivirus, and Free Mac Security, which pose a threat to pure-play vendors such as Malwarebytes and Bitdefender that provide commercial software to end-users.

Companies Mentioned

AVAST, Microsoft, AVG, Avira, McAfee, Symantec, Baidu, Bkav, Bitdefender, BullGuard, Check Point Software Technologies, Comodo Group, Doctor Web, Emsisoft, ESET, Fortinet, F-Secure, IObit, Kaspersky Lab, Lavasoft, Malwarebytes, Panda Security, Qihoo 360 Software, Safer-Networking, Sophos Group, ThreatTrack Security, Webroot.

  • Executive summary
    • Highlights
      • Table Versions of antivirus software
      • Table Overview of numbers
  • Scope of the report
    • Antivirus software definition
    • Base year and forecast period
    • Estimation of market
      • Table Major countries covered
    • Vendors
    • Major-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
    • Types of threats
    • iOS and Android threats on mobile devices
      • Table iOS and Android threats on mobile devices
    • Types of antivirus software packages
    • Advantages of antivirus software packages
  • Market landscape
    • Global antivirus software package market
      • Table Global antivirus software package market 2015-2020 ($ billions)
  • Market segmentation by device
    • Global antivirus software package market by device
      • Table Global antivirus software package market by device 2015
      • Table Global antivirus software package market by device 2020
  • Market segmentation by end-user
    • Global antivirus software package market by end-user
      • Table Global antivirus software package market by end-user 2015
      • Table Global antivirus software package market by end-user 2020
  • Geographical segmentation
    • Segmentation of global antivirus software package market by geography 2015-2020
      • Table Segmentation of global antivirus software package market by geography 2015-2020 (% share)
    • Global antivirus software package market by geography 2015- 2020 ($ billions)
      • Table Global antivirus software package market by geography 2015-2020 ($ billions)
  • Buying criteria
    • Table Buying criteria for antivirus software package
    • Cost
    • Security
    • Interoperability
    • Scalability
  • Market drivers
    • Increase in cybercrime
    • Rise in number of online transactions
    • Growing dependence on Internet
      • Table Worldwide Internet users 2000-2015 (billions)
  • Impact of drivers
    • Table Impact of drivers
  • Market growth inhibitors
    • Adoption of pirated antivirus software by consumers
    • Threat from inexpensive security solutions
    • Lack of advanced virus detection
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Partnerships between antivirus software vendors and telecom vendors
    • Emergence of cloud-based antivirus software
    • Increased market consolidation
  • Five forces model
    • Table Five forces model
  • Vendor landscape
    • Competitive scenario
      • Table Major M&A in the global antivirus software package market
    • Vendor rating
      • Table Vendor rating
  • Description of major vendors
    • AVAST Software
      • Table Features of antivirus products for home users
      • Table AVAST Pro Antivirus pricing
      • Table AVAST Internet Security pricing
      • Table AVAST Premier pricing
      • Table Features of antivirus products for business users
      • Table Endpoint Protection pricing
      • Table Endpoint Protection Plus pricing
      • Table Endpoint Protection Suite pricing
      • Table Endpoint Protection Suite Plus pricing
    • Microsoft
      • Table Features of antivirus products
    • AVG
      • Table Features of antivirus products for PC users
      • Table AVG Internet Security pricing
      • Table AVG Ultimate pricing
      • Table AVG TuneUp pricing
      • Table AVG Driver Updater pricing
      • Table Features of antivirus products for Mac users
    • Avira
      • Table Features of antivirus products for home users
      • Table Antivirus Pro pricing
      • Table Internet Security Suite pricing
      • Table Ultimate Protection Suite pricing
      • Table Features of antivirus products for business users
      • Table Professional Security pricing
      • Table Endpoint Security pricing
      • Table Small Business Security Suite pricing
    • McAfee
      • Table Features of antivirus products for consumers (cross-device)
      • Table McAfee Total Protection pricing
      • Table McAfee Live Scan pricing
      • Table McAfee Internet Security pricing
      • Table McAfee Antivirus Plus pricing
      • Table McAfee Small Business Security pricing
      • Table Features of antivirus products for consumers (PC users)
      • Table McAfee Antivirus pricing
      • Table Features of antivirus products for enterprises and small businesses
      • Table McAfee Small Business Security pricing
      • Table Endpoint Protection Essential for SMB pricing
      • Table Endpoint Protection Advanced for SMB pricing
    • Symantec
      • Table Features of antivirus products for enterprise users
      • Table Pricing for antivirus products for enterprise users
      • Table Features of antivirus products for consumers
      • Table Norton Online Backup pricing
      • Table Norton 360 Multi-device pricing
      • Table Norton Antivirus pricing
      • Table Norton Internet Security
      • Table Norton Utilities
      • Table Norton Family Premier
    • Other prominent vendors
      • Table Other prominent vendors
  • Assumptions
    • Table Assumptions
  • Key insights
  • Appendix
    • List of abbreviations
  • Explore Technavio

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