Global Antivirus Software Package Market 2016-2020
About Antivirus Software Package
An antivirus scans a computer's system and mobile device memory, system files, and operating system (OS) using heuristic detection methods, signature-based detection methods, real-time scanning, and rootkit detection to prevent computers and mobile devices from being infected with malware. Malware is software that loads on the computer and mobile devices through the Internet or while downloading unauthorized applications. It spreads from one device to another in different ways such as through networks, the Internet, and e-mails.
Technavio’s analysts forecast the global antivirus software package market to grow at a CAGR of 10.20% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global antivirus software package market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of antivirus software packages for personal computers (PCs) and laptops (including netbooks and MacBooks), used by corporate users [(large enterprises and small and mid-size enterprises (SMEs)] and home users (individual consumers).
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Antivirus Software Package Market 2016-2020
Technavio recognizes the following companies as the key players in the global antivirus software package market: AVAST, Microsoft, AVG, Avira, McAfee, and Symantec.
Other Prominent Vendors in the market are: Baidu, Bkav, Bitdefender, BullGuard, Check Point Software Technologies, Comodo Group, Doctor Web, Emsisoft, ESET, Fortinet, F-Secure, IObit, Kaspersky Lab, Lavasoft, Malwarebytes, Panda Security, Qihoo 360 Software, Safer-Networking, Sophos Group, ThreatTrack Security, and Webroot.
Commenting on the report, an analyst from Technavio’s team said: “There is an increasing number of partnerships among antivirus software vendors, smartphone manufacturers, and telecom services providers, which is supporting the growth of the global antivirus software package market. Many factors, such as the increasing youth population across the world, reduction in smartphone prices, rising awareness of mobile devices, increasing technological knowledge among consumers, and the urge of consumers to keep up with the latest technology, have increased the adoption of mobile devices across the globe.”
According to the report, Cybercrime includes malware, hacking and DoS attacks, computer viruses, fraud, identity theft, harassment and threats, and phishing scams. Cyber attacks by malware such as Trojans, adware, viruses, and worms have become very common, which is a major concern for businesses and individual consumers. Such malware allows hackers to gain access to confidential data on mobile devices, triggering loss of personal and financial data, exploitation, and misconduct. Malware can infect a mobile device through networks, the Internet, and use of external devices such as USBs and media cards.
Further, the report states that earlier versions of the free antivirus software had limited security protection features. The current versions of free antivirus software offer advanced features such as backup, e-mail protection, e-mail scanning, and anti-rootkit scan. Users prefer advanced versions of free software instead of paid ones. Well-known vendors such as AVG Technologies and Avast Software provide free antivirus software such as AVG AntiVirus FREE, AVG Cleaner for Mac, Avast Free Antivirus, and Free Mac Security, which pose a threat to pure-play vendors such as Malwarebytes and Bitdefender that provide commercial software to end-users.
AVAST, Microsoft, AVG, Avira, McAfee, Symantec, Baidu, Bkav, Bitdefender, BullGuard, Check Point Software Technologies, Comodo Group, Doctor Web, Emsisoft, ESET, Fortinet, F-Secure, IObit, Kaspersky Lab, Lavasoft, Malwarebytes, Panda Security, Qihoo 360 Software, Safer-Networking, Sophos Group, ThreatTrack Security, Webroot.
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