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Global Anti-counterfeit Packaging in Consumer Goods Market 2017-2021

Global Anti-counterfeit Packaging in Consumer Goods Market 2017-2021

About Anti-Counterfeit Packaging in Consumer Goods

Counterfeits are unauthorized reproductions that are identical to genuine products. They are a duplicate of the trademarked brand. Consumer goods including clothing, jewelry, cigarettes, and electronic equipment are easily counterfeited and sold in the market. Counterfeiting leads to reduced profitability and loss in brand value for the company. To avoid counterfeit products, secure packaging is a necessity. Anti-counterfeiting packaging is the process of assigning secure packaging to the product for minimizing counterfeiting and infringement.

Technavio’s analysts forecast the global anti-counterfeit packaging in consumer goods market to grow at a CAGR of 17.63% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global anti-counterfeit packaging in consumer goods market for 2017-2021. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Anti-Counterfeit Packaging in Consumer Goods Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Alpvision
  • Alien Technology
  • Avery Dennison
  • SICPA
  • Zebra
Other prominent vendors
  • Advanced Track & Trace
  • Advanced Traceability Solutions
  • Angstrom Technologies
  • Applied DNA Sciences
  • Atlantic Zeiser
  • Authentix
  • CFC International
  • Colorcon
  • Digimarc
  • EM Microelectronic
  • Essentra
  • Everest Holovisions
  • Flint Group
  • Honeywell
  • Impinj
  • Ingenia Technology
  • International Ink
  • MarkMonitor
  • MicroTag Temed
  • Morpho
  • NovaVision
  • OpSec Security
  • Prooftag
  • ScanSource
  • Schreiner ProSecure
  • SCT International
  • Sekuworks
  • SMARTRAC
  • Sun Chemical
  • Systech
  • TAGSYS
  • TraceLink
  • TruTag Technologies
  • UPM Raflatac
  • Verance
  • Verayo
  • WISeKey
  • YottaMark
Market driver
  • Rise in implementation of traceability systems
  • For a full, detailed list, view our report
Market challenge
  • Huge investments in traceability systems
  • For a full, detailed list, view our report
Market trend
  • Increase in demand for 3D barcodes
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Anti-Counterfeit Packaging in Consumer Goods Market 2017-2021

Technavio recognizes the following companies as the key players in the global anti-counterfeit packaging in consumer goods market: Alpvision, Alien Technology, Avery Dennison, SICPA, Zebra.

Other Prominent Vendors in the market are: Advanced Track & Trace, Advanced Traceability Solutions, Angstrom Technologies, Applied DNA Sciences, Atlantic Zeiser, Authentix, CFC International, Colorcon, Digimarc, EM Microelectronic, Essentra, Everest Holovisions, Flint Group, Honeywell, Impinj, Ingenia Technology, International Ink, MarkMonitor, MicroTag Temed, Morpho, NovaVision, OpSec Security, Prooftag, ScanSource, Schreiner ProSecure, SCT International, Sekuworks, SMARTRAC, Sun Chemical, Systech, TAGSYS, TraceLink, TruTag Technologies, UPM Raflatac, Verance, Verayo, WISeKey, and YottaMark.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is increase in demand for 3D barcodes. Manufacturing companies have been implementing barcoding system in the retail industry, as they need to identify individual parts and not the entire batch of the product. The 3D barcode is an improvement in their inventory and tracking system. It uses the similar principle as linear and 2D barcodes. The 3D barcode is engraved in or applied to the product during the manufacturing process. This barcode can be molded into plastic or composite items.”

According to the report, one driver in the market is rise in implementation of traceability systems. Manufacturers of consumer goods have started implementing traceability systems that provide a trail of information of each item in a supply chain. These systems ensure product safety and efficiency. The producers can identify and locate potentially faulty items that could be hazardous to customers and remove them. The companies are implementing vision systems, 2-D barcodes, and image-based ID readers in product traceability systems. Data Matrix is very popular and adopted as a standard in several applications, as it allows the storage of more information such as product ID, manufacturer, lot number, and expiry.

Further, the report states that one challenge in the market is huge investments in traceability systems. Installation of product authentication and traceability system requires a high initial investment. For instance, Nestlé invested more than $1.2 million in new food traceability systems in Ethiopia in 2015. This is possible for big vendors but proves to be a restraint for the market because small players are not ready to make the extra investments. Also, the government of Canada provided a funding of $7-$8 million to Canadian Agri Traceability Services in 2014, for improvement of food safety in the country.

Companies Mentioned

Alpvision, Alien Technology, Avery Dennison, SICPA, Zebra, Advanced Track & Trace, Advanced Traceability Solutions, Angstrom Technologies, Applied DNA Sciences, Atlantic Zeiser, Authentix, CFC International, Colorcon, Digimarc, EM Microelectronic, Essentra, Everest Holovisions, Flint Group, Honeywell, Impinj, Ingenia Technology, International Ink, MarkMonitor, MicroTag Temed, Morpho, NovaVision, OpSec Security, Prooftag, ScanSource, Schreiner ProSecure, SCT International, Sekuworks, SMARTRAC, Sun Chemical, Systech, TAGSYS, TraceLink, TruTag Technologies, UPM Raflatac, Verance, Verayo, WISeKey, and YottaMark.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
  • Market landscape
    • Market overview
      • Table Global anti-counterfeit packaging in consumer goods market overview
      • Table Global anti-counterfeit packaging in consumer goods market: End-users
    • Market size and forecast
      • Table Global anti-counterfeit packaging in consumer goods market 2016-2021 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by technology
    • Global anti-counterfeit packaging in consumer goods market: Segmentation by technology
      • Table Global anti-counterfeit packaging in consumer goods market by technology 2016 (% revenue)
      • Table Global anti-counterfeit packaging in consumer goods by technology 2016-2021 ($ billions)
    • Global anti-counterfeit packaging in consumer goods market by authentication
      • Table Types of authentication technology:
      • Table Global anti-counterfeit packaging in consumer goods market by authentication 2016-2021 ($ billions)
      • Table Categories of authentication technology
    • Global anti-counterfeit packaging in consumer goods by traceability
      • Table Types of traceability technology
      • Table Global anti-counterfeit packaging in consumer goods market by traceability 2016-2021 ($ billions)
  • Geographical segmentation
    • Global anti-counterfeit packaging in consumer goods market: Segmentation by geography
      • Table Anti-counterfeit packaging in consumer goods market by geography 2016 and 2021 (% revenue)
      • Table Global anti-counterfeit packaging in consumer goods market 2016-2021 ($ billions)
    • Anti-counterfeit packaging in consumer goods market in Americas
      • Table Anti-counterfeit packaging in consumer goods market in Americas 2016-2021 ($ billions)
    • Anti-counterfeit packaging in consumer goods market in EMEA
      • Table Anti-counterfeit packaging in consumer goods market in EMEA 2016-2021 ($ billions)
    • Anti-counterfeit packaging in consumer goods market in APAC
      • Table Anti-counterfeit packaging in consumer goods market in APAC 2016-2021 ($ billions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Reasons for increase in demand for traceability certified products
      • Table Retail e-commerce market of consumer goods of total retail sales (% revenue)
    • Market challenges
      • Table Factors impacted by failure of traceability systems
  • Market trends
    • Chipless printable RFID technology
      • Table RFID tag market by number of tags 2010, 2016, and 2021 (% volume)
    • Increase in demand for 3D barcodes
    • Innovations in technology
  • Vendor landscape
    • Competitive scenario
      • Table Key vendors in global anti-counterfeit packaging in consumer goods market
    • Alpvision
      • Table AlpVision: Business segmentation
      • Table Recent developments in AlpVision
    • Alien Technology
      • Table Alien Technology: Product segmentation
      • Table Alien Technology: Product segment offerings
      • Table Recent developments in Alien Technology
    • Avery Dennison
      • Table Avery Dennison: Business segmentation 2016 (% revenue)
      • Table Avery Dennison: segments
      • Table Avery Dennison: Geographical segmentation 2016 (% revenue)
      • Table Recent developments in Avery Dennison
    • SICPA
      • Table SICPA: Business segmentation
      • Table Recent developments in SICPA
    • Zebra
      • Table Zebra: Business segmentation
      • Table Zebra: product categories
      • Table Recent developments in Zebra
    • Other prominent vendors
      • Table Other prominent vendors for global anti-counterfeit packaging in consumer goods market
  • Appendix
    • List of abbreviations
  • Explore Technavio

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