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Global Alternative Credentials Market for Higher Education 2017-2021

Global Alternative Credentials Market for Higher Education 2017-2021

About Alternative Credentials for Higher Education

Alternative credentials are referred to as learning outcomes, skills, and competencies that can be received from non-degree activities and assessments that cater to the specific workforce needs. There has been an increase in the ICT investment along with the rise in awareness on the benefits of implementing the advanced mode of education among instructors. Thus, there will be a rise in adoption of technologically advanced methodologies in the education system. Educational institutions, primarily in the higher education segment, are actively devising ways to incorporate advanced learning strategies, such as project-based learning, problem-based learning, inquiry-based learning, and experiential learning.

Technavio’s analysts forecast the global alternative credentials market for higher education to grow at a CAGR of 31.80% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global alternative credentials market for higher education for 2017-2021. To calculate the market size, the report considers revenue generated by providers of alternative credentials to students in the higher education segment.

The market is divided into the following segments based on geography:

  • APAC
  • Europe
  • North America
  • ROW
Technavio's report, Global Alternative Credentials Market for Higher Education 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Capella Education
  • Coursera
  • Credly
  • Pearson
Other prominent vendors
  • BadgeCraft
  • Forallsystems
  • Knowledgestreem
  • Makewaves
Market driver
  • Rising acceptance of digital badges
  • For a full, detailed list, view our report
Market challenge
  • Threat from traditional degree program providers
  • For a full, detailed list, view our report
Market trend
  • Growing adoption of lifelong learning
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Alternative Credentials Market for Higher Education 2017-2021

Technavio recognizes the following companies as the key players in the global alternative credentials market for higher education: Capella Education, Coursera, Credly, and Pearson.

Other Prominent Vendors in the market are: BadgeCraft, Forallsystems, Knowledgestreem, and Makewaves.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is growing adoption of lifelong learning. Lifelong learning has already become an important aspect of corporate training and learning, which is practiced rigorously in companies operating in various geographical regions. The concept has permeated into the education industry as well, and is encouraging instructors and students to undertake programs and courses that help them adapt with the current technologies and strategies.”

According to the report, one driver in the market is rising acceptance of digital badges. The increased acceptance of digital badges has been observed by the higher education institutions on a global scale but largely in developed economies, such as the US and Germany. There has been increased competition in the education sector and students are looking for ways to acquire proficiency and skills that are employment oriented. In this direction, among various alternative credentials, digital badges have come to the fore that provides a platform wherein students can showcase their additional skills attained apart from academic degrees.

Further, the report states that one challenge in the market is threat from traditional degree program providers. The market for these credential courses is still unstable with the growing nexus of education service providers, MOOCs, and institutions that offer hybrid programs and courses. These alternative credentials have appeared as a suitable alternative to full-time, fixed-time duration, on-campus, and expensive traditional programs. The option to the students to carry out only those courses that they deem important or adequate to enter the job market has also helped in managing their budget and expenses.

Companies Mentioned

Capella Education, Coursera, Credly, Pearson, BadgeCraft, Forallsystems, Knowledgestreem, and Makewaves.

  • Executive summary
  • Scope of the report
  • Research methodology
  • Introduction
    • Global higher education market
  • Market landscape
    • Global alternative credentials market for higher education
      • Table Global alternative credentials market for higher education 2016-2021 ($ millions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Global alternative credentials market for higher education by product
      • Table Global alternative credentials market for higher education by product 2016-2021 ($ millions)
      • Table Global alternative credentials market for higher education by product 2016-2021 (%)
    • Global non-credit training courses for higher education
      • Table Global non-credit training courses for higher education 2016-2021 ($ millions)
    • Global non-credit certificate programs for higher education
      • Table Global non-credit certificate programs for higher education 2016-2021 ($ millions)
    • Global digital badges for higher education
      • Table Global digital badges for higher education 2016-2021 ($ millions)
    • Global alternative credentials market for higher education by CBE
      • Table Global alternative credentials market for higher education by CBE 2016-2021 ($ millions)
    • Global alternative credentials market for higher education by bootcamps
      • Table Global alternative credentials market for higher education by bootcamps 2016-2021 ($ millions)
  • Geographical segmentation
    • Global alternative credentials market for higher education by geography
      • Table Global alternative credentials market for higher education by geography 2016-2021 ($ millions)
      • Table Global alternative credentials market for higher education by geography 2016-2021 (%)
    • Alternative credentials market for higher education in North America
      • Table Alternative credentials market for higher education in North America 2016-2021 ($ millions)
    • Alternative credentials market for higher education in Europe
      • Table Alternative credentials market for higher education in Europe 2016-2021 ($ millions)
    • Alternative credentials market for higher education in APAC
      • Table Alternative credentials market for higher education in APAC 2016-2021 ($ millions)
    • Alternative credentials market for higher education in ROW
      • Table Alternative credentials market for higher education in ROW 2016-2021 ($ millions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Growing adoption of lifelong learning
    • Rise in non-traditional offerings
    • Emergence of online portfolio sites
      • Table Commonly used online portfolios
    • Rise in branding activities
  • Vendor landscape
    • Competitive scenario
      • Table Vendor analysis
      • Table Key vendors: Strategic initiatives overview
  • Key vendor analysis
    • Capella Education
      • Table Capella Education: Business segments
    • Coursera
    • Credly
      • Table Credly: Service offerings
    • Pearson
      • Table Pearson: Customer categories
      • Table Higher education: Products and services for institutions
      • Table Higher education: Products and services for teaching
      • Table Higher education: Subject catalog
  • Other prominent vendors
    • BadgeCraft
    • Forallsystems
    • Knowledgestreem
    • Makewaves
  • Appendix
    • List of abbreviations
  • Explore Technavio

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