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Global Alcoholic Drinks Market 2017-2021

Global Alcoholic Drinks Market 2017-2021

About Alcoholic Drinks

Alcohol beverages can be classified into five product categories: beer, wine, spirits, cider, and ready-to-drink (RTD) pre-mixes. RTD pre-mixes have the least percent of alcohol, in terms of volume, than all other alcoholic drinks. In terms of volume, the consumption of beer is the highest among all other alcoholic drinks. Beer is prepared using a mixture of barley and wheat, and sprouted and roasted into malt. After this, it is cooked, fermented, and finally, flavored with hops.

Technavio’s analysts forecast the global alcoholic drinks market to grow at a CAGR of 4.10% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global alcoholic drinks market for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Alcoholic Drinks Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Anheuser-Bush InBev
  • Bacardi
  • Beam-Suntory
  • Carlsberg Group
  • Constellation Brands
  • Diageo
  • E.&J. Gallo Winery
  • Heineken N.V.
  • Molson Coors Brewing Company
  • Pernod Ricard
  • The Wine Group
Other prominent vendors
  • ABD
  • Aceo
  • AHA YETO
  • Arcus
  • Bronco Wine Company
  • Brown-Forman
  • Christiania Spirits
  • D.G. Yuengling & Son
  • Distell Group
  • Edrington
  • International Beverage Holdings
  • The Boston Beer
  • Torres
  • Treasury Wine Estates
  • Vina Concha y Toro
Market driver
  • Premiumization of drinks
  • For a full, detailed list, view our report
Market challenge
  • Prominence of counterfeit products
  • For a full, detailed list, view our report
Market trend
  • Non-alcoholic and low-alcoholic drinks
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Alcoholic Drinks Market 2017-2021

Technavio recognizes the following companies as the key players in the global alcoholic drinks market: Anheuser-Bush InBev, Bacardi, Beam-Suntory, Carlsberg Group, Constellation Brands, Diageo, E.&J. Gallo Winery, Heineken N.V., Molson Coors Brewing Company, Pernod Ricard, and The Wine Group.

Other Prominent Vendors in the market are: ABD, Aceo, AHA YETO, Arcus, Bronco Wine Company, Brown-Forman, Christiania Spirits, D.G. Yuengling & Son, Distell Group, Edrington, International Beverage Holdings, The Boston Beer, Torres, Treasury Wine Estates, and Vina Concha y Toro.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Non-alcoholic and low-alcoholic drinks. The increasing trend of healthier lifestyles has led to the increasing demand for alcoholic drinks with a low volume of alcohol. Thus, consumers are tending toward lighter alcoholic drinks that pose less health risks. Low-alcoholic drinks contain 0.5% to 1.2% of alcohol by volume. Beers like Bud Light, Coors Light, and Miller Lite are some of the popular low-alcoholic beers in the US. Many vendors are launching light alcoholic drinks and flavored cocktails that are low in calorie and alcohol content. Non-alcoholic drinks are quite popular in Europe, the Americas, and also in some Middle Eastern countries. They are popular in countries like Germany, the US, the UK, and more.”

According to the report, one of the major drivers for this market is Premiumization of drinks. One of the most important factors that is impacting the growth of the market positively is the increased demand for premium alcoholic drinks. The demand for premium drinks is high due to the factor that premium alcoholic drinks provide a better taste and smoothness in every sip. Its demand is growing faster than the demand for regular priced alcoholic drinks. Even in mature markets, the premiumization trend is fueling the market. Premium alcoholic beverages are used as a status symbol. Hence, many manufacturers are coming up with products in premium alcoholic drinks segment. Some of the popular premium alcohol brands are Jack Daniels, Absolut, Kendall-Jackson, and others.

Further, the report states that one of the major factors hindering the growth of this market is Prominence of counterfeit products. The alcohol industry is under constant threat from the flourishing market of counterfeit alcohol products. Such items can affect the health of consumers to a great extent and lead to heavy revenue losses to manufacturers throughout the globe. Legal alcohols are made from ethanol and its moderate consumption is considered safe. However, fake alcohol products are made from other cheap raw materials that cause serious health concerns. Fake alcohol is also called as unrecorded alcohol and noncommercial alcohol.

Companies Mentioned

Anheuser-Bush InBev, Bacardi, Beam-Suntory, Carlsberg Group, Constellation Brands, Diageo, E.&J. Gallo Winery, Heineken N.V., Molson Coors Brewing Company, Pernod Ricard, and The Wine Group, ABD, Aceo, AHA YETO, Arcus, Bronco Wine Company, Brown-Forman, Christiania Spirits, D.G. Yuengling & Son, Distell Group, Edrington, International Beverage Holdings, The Boston Beer, Torres, Treasury Wine Estates, and Vina Concha y Toro.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
      • Table Global alcoholic drinks market
      • Table Production of beer: Value chain
      • Table Spirits production: Value chain
      • Table Wine production: Value chain
    • Global beverage market
      • Table Global beverage market 2016-2021 ($ trillions)
      • Table Overview of the global alcoholic drinks market in 2016
  • Market landscape
    • Market overview
      • Table Market overview 2016
    • Market size and forecast by value
      • Table Global alcoholic drinks market 2016-2021 ($ trillions)
    • Market size and forecast by volume
      • Table Global alcoholic drinks market 2016-2021 (billion liters)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by category
    • Segmentation of global alcoholic drinks market by category
      • Table Segmentation of global alcoholic drinks market by category 2016-2021 (by %volume)
      • Table Growth outlook of global alcoholic drinks by category (2016-2021)
    • Global beer market
      • Table Global beer market 2016-2021 (billion liters)
      • Table Global beer market segmentation by product 2016
    • Global wine market
      • Table Global wine market 2016-2021 (billion liters)
      • Table Global wine market segmentation by product 2016
    • Global spirits market
      • Table Global spirits market 2016-2021 (billion liters)
      • Table Product segmentation of spirits 2016
    • Global cider market
      • Table Global cider market 2016-2021 (billion liters)
      • Table Segmentation of cider market by product 2016 (by volume)
    • Global RTD pre-mixes market
      • Table Global RTD pre-mixes market 2016-2021 (billion liters)
      • Table Product segmentation of spirits based RTD pre-mixes market 2016
  • Geographical segmentation
    • Segmentation of global alcoholic drinks market by geography
      • Table Segmentation of global alcoholic drinks market by geography 2016 and 2021 (byvolume)
      • Table Growth outlook of global alcoholic drinks market by geography 2016-2021
    • Alcoholic drinks market in EMEA
      • Table Alcoholic drinks market in EMEA 2016-2021 (billion liters)
    • Alcoholic drinks market in APAC
      • Table Alcoholic drinks market in APAC 2016-2021 (billion liters)
    • Alcoholic drinks market in the Americas
      • Table Alcoholic drinks market in the Americas 2016-2021 (billion liters)
  • Key leading countries
    • Table Key leading countries
    • China
      • Table Alcohol drinks market in China by volume (billion liters)
    • The US
      • Table Alcohol drinks market in the US by volume (billion liters)
    • Germany
      • Table Alcoholic drinks market in Germany 2016-2021 (billion liters)
    • UK
      • Table Alcohol beverages market in the UK by volume (billion liters)
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table List of some of the mergers and acquisitions
    • Market challenges
  • Market trends
    • Non-alcoholic and low-alcoholic drinks
    • Online sales
    • New packaging formats
  • Vendor landscape
    • Competitive scenario
    • Other prominent vendors
      • Table Other prominent vendors in the global alcoholic drinks market
  • Key vendor analysis
    • Anheuser-Busch InBev
      • Table Some of the beer brands of the company
    • Bacardi
      • Table Bacardi: Product segmentation
    • Beam-Suntory
      • Table Beam-Suntory: Spirit brands
    • Carlsberg Group
      • Table Sales distribution by geography 2016
      • Table Carlsberg Group: Regions and countries
      • Table Carlsberg: Product segmentation
    • Constellation Brands
      • Table Constellation Brands: Alcoholic business segmentation
      • Table Constellation Brands: product segmentation
    • Diageo
      • Table Diageo net sales break-up by geography 2016
      • Table Diageo: product segmentation
    • E.& J. Gallo Winery
      • Table E.& J. Gallo Winery
    • Heineken N.V.
      • Table Heineken business priorities
      • Table Heineken consolidated beer volume sales by geography 2016
      • Table Heineken: product segmentation
      • Table Heineken: Product segmentation
    • Molson Coors Brewing Company
      • Table Molson Coors Brewing Company: Product segmentation
    • Pernod Ricard
      • Table Geographic sales distribution of Pernod Ricard 2016
      • Table Sales distribution by category 2016
      • Table Pernod Ricard: Product segmentation
    • The Wine Group
      • Table The Wine Group: Product segmentation
  • Appendix
    • List of abbreviations
  • Explore Technavio

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