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Global Alcoholic Beverages Market 2019-2023

Global Alcoholic Beverages Market 2019-2023

About this market

Millennials across the globe are prioritizing quality over price when it comes to purchasing alcohol. This is resulting in an exponential demand for superior and premium alcoholic beverages, thereby driving the global growth of the alcohol beverages market. Moreover, the growing awareness about the harmful effects triggered by the consumption of low-quality alcohol has further increased consumers’ preference toward superior and premium alcoholic beverages. This is one of the key factors driving the growth of the global alcohol beverages market size at a CAGR of more than 3% during 2019-2023.

Market Overview

Significant increase in disposable income

The increase in disposable income of consumers in countries across Europe, APAC, and South America is positively impacting the growth of the global alcohol beverages market size. In 2016, people who fell within high-income brackets were considered to be frequent alcohol consumers in the UK. Also, people in executive positions of any given organization were most likely to consume alcohol regularly.

Health issues associated with alcohol consumption

The onset of various health issues such as cirrhosis of the liver and stomach and liver cancer that is triggered by excessive alcohol consumption is expected to have a negative impact on the growth of this market.

For the detailed list of factors that will drive and challenge the growth of the alcohol beverages market size during 2019-2023, view our report.

Competitive Landscape

The market appears to be fragmented with several players occupying the market share. Companies such as Anheuser-Busch InBev SA/NV and Carlsberg Breweries AS have intensified the competition. Factors such as the rising demand for superior and premium alcoholic beverages and a significant increase in the disposable income of consumers will provide significant growth opportunities for alcohol beverage manufacturers. Anheuser-Busch InBev SA/NV, Carlsberg Breweries AS, Diageo Plc, Heineken NV, and Kirin Holdings Co. Ltd. are some of the major companies covered in this report.


  • Executive summary
  • Scope of the report
    • Preface
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global food and beverages market
      • Table Segments of global food and beverages market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ billions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by product
    • Table Product - Market share 2018-2023 (%)
    • Comparison by product
      • Table Comparison by product
    • Beer - Market size and forecast 2018-2023
      • Table Beer - Market size and forecast 2018-2023 ($ billions)
      • Table Beer - Year-over-year growth 2019-2023 (%)
    • Spirits - Market size and forecast 2018-2023
      • Table Spirits - Market size and forecast 2018-2023 ($ billions)
      • Table Spirits - Year-over-year growth 2019-2023 (%)
    • Wine - Market size and forecast 2018-2023
      • Table Wine - Market size and forecast 2018-2023 ($ billions)
      • Table Wine - Year-over-year growth 2019-2023 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ billions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ billions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ billions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ billions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ billions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Rapid change in alcohol consumption patterns
    • Innovations in the alcoholic beverages sector
    • Increasing sales of alcoholic beverages online
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Anheuser-Busch InBev SA/NV
      • Table Anheuser-Busch InBev SA/NV - Vendor overview
      • Table Anheuser-Busch InBev SA/NV - Business segments
      • Table Anheuser-Busch InBev SA/NV - Organizational developments
      • Table Anheuser-Busch InBev SA/NV - Segment focus
      • Table Anheuser-Busch InBev SA/NV - Key offerings
    • Carlsberg Breweries AS
      • Table Carlsberg Breweries AS - Vendor overview
      • Table Carlsberg Breweries AS - Business segments
      • Table Carlsberg Breweries AS - Organizational developments
      • Table Carlsberg Breweries AS - Geographic focus
      • Table Carlsberg Breweries AS - Segment focus
      • Table Carlsberg Breweries AS - Key offerings
    • Diageo Plc
      • Table Diageo Plc - Vendor overview
      • Table Diageo Plc - Business segments
      • Table Diageo Plc - Organizational developments
      • Table Diageo Plc - Segment focus
      • Table Diageo Plc - Key offerings
    • Heineken NV
      • Table Heineken NV - Vendor overview
      • Table Heineken NV - Business segments
      • Table Heineken NV - Organizational developments
      • Table Heineken NV - Segment focus
      • Table Heineken N.V. Head Office & Other/eliminations
    • Kirin Holdings Co. Ltd.
      • Table Kirin Holdings Co. Ltd. - Vendor overview
      • Table Kirin Holdings Co. Ltd. - Business segments
      • Table Kirin Holdings Co. Ltd. - Organizational developments
      • Table Kirin Holdings Co. Ltd. - Geographic focus
      • Table Kirin Holdings Co. Ltd. - Segment focus
      • Table Kirin Holdings Co. Ltd. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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