Global Air Freshener Market 2023-2027

Global Air Freshener Market 2023-2027

Technavio has been monitoring the air freshener market and is forecast to grow by $4591.07 mn during 2022-2027, accelerating at a CAGR of 5.75% during the forecast period. Our report on the air freshener market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by product launches, growth in online sales, and flourishing fragrance market.

Technavio's air freshener market is segmented as below:

By Application

  • Residential
  • Corporate office
  • Car
  • Others
By Product
  • Spray/aerosol
  • Electric
  • Others
By End-user
  • Individual users
  • Enterprise users
By Geographical Landscape
  • Europe
  • North America
  • APAC
  • South America
  • Middle East and Africa
This study identifies the rising availability of innovative air fresheners as one of the prime reasons driving the air freshener market growth during the next few years. Also, the growing prominence of digital media platforms and the rising popularity of essential oils in air fresheners will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the air freshener market covers the following areas:
  • Air freshener market sizing
  • Air freshener market forecast
  • Air freshener market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading air freshener market vendors that include ABC Compounding Co. Inc., Air Delights Inc., Amway Corp., Aromate Industries Co. Ltd., Beaumont Products Inc., CAR-FRESHNER Corp., Church and Dwight Co. Inc., Dabur India Ltd., Energizer Holdings Inc., Enviroscent Inc., Farcent Enterprise Co.Ltd., Godrej Consumer Products Ltd., Henkel AG and Co. KGaA, Kobayashi Pharmaceutical Co. Ltd., Newell Brands Inc., Reckitt Benckiser Group PLC, S.T. Corp., S.C. Johnson and Son Inc., The Procter and Gamble Co., and Xiaomi Inc. Also, the air freshener market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Global Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by Application
      • Table Executive Summary - Chart on Market Segmentation by Product
      • Table Executive Summary - Chart on Market Segmentation by End-user
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Table Data Table on Global Market: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • Global air freshener market 2017 - 2021
      • Table Historic Market Size - Data table on Global air freshener market 2017 - 2021 ($ million)
    • Application Segment Analysis 2017 - 2021
      • Table Historic Market Size - Application Segment 2017 - 2021 ($ million)
    • Product Segment Analysis 2017 - 2021
      • Table Historic Market Size - Product Segment 2017 - 2021 ($ million)
    • End User Segment Analysis 2017 - 2021
      • Table Historic Market Size - End User Segment 2017 - 2021 ($ million)
    • Geography Segment Analysis 2017 - 2021
      • Table Historic Market Size - Geography Segment 2017 - 2021 ($ million)
    • Country Segment Analysis 2017 - 2021
      • Table Historic Market Size - Country Segment 2017 - 2021 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by Application
    • Market segments
      • Table Chart on Application - Market share 2022-2027 (%)
      • Table Data Table on Application - Market share 2022-2027 (%)
    • Comparison by Application
      • Table Chart on Comparison by Application
      • Table Data Table on Comparison by Application
    • Residential - Market size and forecast 2022-2027
      • Table Chart on Residential - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Residential - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Residential - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Residential - Year-over-year growth 2022-2027 (%)
    • Corporate office - Market size and forecast 2022-2027
      • Table Chart on Corporate office - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Corporate office - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Corporate office - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Corporate office - Year-over-year growth 2022-2027 (%)
    • Car - Market size and forecast 2022-2027
      • Table Chart on Car - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Car - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Car - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Car - Year-over-year growth 2022-2027 (%)
    • Others - Market size and forecast 2022-2027
      • Table Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Others - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Others - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Application
      • Table Market opportunity by Application ($ million)
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2022-2027 (%)
      • Table Data Table on Product - Market share 2022-2027 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Spray/aerosol - Market size and forecast 2022-2027
      • Table Chart on Spray/aerosol - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Spray/aerosol - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Spray/aerosol - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Spray/aerosol - Year-over-year growth 2022-2027 (%)
    • Electric - Market size and forecast 2022-2027
      • Table Chart on Electric - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Electric - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Electric - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Electric - Year-over-year growth 2022-2027 (%)
    • Others - Market size and forecast 2022-2027
      • Table Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Others - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Others - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ million)
  • Market Segmentation by End-user
    • Market segments
      • Table Chart on End-user - Market share 2022-2027 (%)
      • Table Data Table on End-user - Market share 2022-2027 (%)
    • Comparison by End-user
      • Table Chart on Comparison by End-user
      • Table Data Table on Comparison by End-user
    • Individual users - Market size and forecast 2022-2027
      • Table Chart on Individual users - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Individual users - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Individual users - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Individual users - Year-over-year growth 2022-2027 (%)
    • Enterprise users - Market size and forecast 2022-2027
      • Table Chart on Enterprise users - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Enterprise users - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Enterprise users - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Enterprise users - Year-over-year growth 2022-2027 (%)
    • Market opportunity by End-user
      • Table Market opportunity by End-user ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2022-2027 (%)
      • Table Data Table on Market share by geography 2022-2027 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • Europe - Market size and forecast 2022-2027
      • Table Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • North America - Market size and forecast 2022-2027
      • Table Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Table Chart on North America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on North America - Year-over-year growth 2022-2027 (%)
    • APAC - Market size and forecast 2022-2027
      • Table Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Table Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Table Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • South America - Market size and forecast 2022-2027
      • Table Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Table Chart on South America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on South America - Year-over-year growth 2022-2027 (%)
    • Middle East and Africa - Market size and forecast 2022- 2027
      • Table Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • US - Market size and forecast 2022-2027
      • Table Chart on US - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Table Chart on US - Year-over-year growth 2022-2027 (%)
      • Table Data Table on US - Year-over-year growth 2022-2027 (%)
    • Germany - Market size and forecast 2022-2027
      • Table Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • China - Market size and forecast 2022-2027
      • Table Chart on China - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Table Chart on China - Year-over-year growth 2022-2027 (%)
      • Table Data Table on China - Year-over-year growth 2022-2027 (%)
    • UK - Market size and forecast 2022-2027
      • Table Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Table Chart on UK - Year-over-year growth 2022-2027 (%)
      • Table Data Table on UK - Year-over-year growth 2022-2027 (%)
    • Canada - Market size and forecast 2022-2027
      • Table Chart on Canada - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Canada - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Canada - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Canada - Year-over-year growth 2022-2027 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Product launches
      • Growth in online sales
      • Flourishing fragrance market
    • Market challenges
      • Threat from counterfeit products
      • Health issues associated with air fresheners
      • Easy availability of alternatives to air fresheners
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Rising availability of innovative air fresheners
      • Growing prominence of digital media platforms
      • Rising popularity of essential oils in air fresheners
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • ABC Compounding Co. Inc.
      • Table ABC Compounding Co. Inc. - Overview
      • Table ABC Compounding Co. Inc. - Product / Service
      • Table ABC Compounding Co. Inc. - Key offerings
    • Air Delights Inc.
      • Table Air Delights Inc. - Overview
      • Table Air Delights Inc. - Product / Service
      • Table Air Delights Inc. - Key offerings
    • Amway Corp.
      • Table Amway Corp. - Overview
      • Table Amway Corp. - Product / Service
      • Table Amway Corp. - Key news
      • Table Amway Corp. - Key offerings
    • Aromate Industries Co. Ltd.
      • Table Aromate Industries Co. Ltd. - Overview
      • Table Aromate Industries Co. Ltd. - Product / Service
      • Table Aromate Industries Co. Ltd. - Key offerings
    • Beaumont Products Inc.
      • Table Beaumont Products Inc. - Overview
      • Table Beaumont Products Inc. - Product / Service
      • Table Beaumont Products Inc. - Key offerings
    • CAR-FRESHNER Corp.
      • Table CAR-FRESHNER Corp. - Overview
      • Table CAR-FRESHNER Corp. - Product / Service
      • Table CAR-FRESHNER Corp. - Key offerings
    • Church and Dwight Co. Inc.
      • Table Church and Dwight Co. Inc. - Overview
      • Table Church and Dwight Co. Inc. - Business segments
      • Table Church and Dwight Co. Inc. - Key news
      • Table Church and Dwight Co. Inc. - Key offerings
      • Table Church and Dwight Co. Inc. - Segment focus
    • Farcent Enterprise Co.Ltd.
      • Table Farcent Enterprise Co.Ltd. - Overview
      • Table Farcent Enterprise Co.Ltd. - Product / Service
      • Table Farcent Enterprise Co.Ltd. - Key offerings
    • Godrej Consumer Products Ltd.
      • Table Godrej Consumer Products Ltd. - Overview
      • Table Godrej Consumer Products Ltd. - Business segments
      • Table Godrej Consumer Products Ltd. - Key news
      • Table Godrej Consumer Products Ltd. - Key offerings
      • Table Godrej Consumer Products Ltd. - Segment focus
    • Henkel AG and Co. KGaA
      • Table Henkel AG and Co. KGaA - Overview
      • Table Henkel AG and Co. KGaA - Business segments
      • Table Henkel AG and Co. KGaA - Key news
      • Table Henkel AG and Co. KGaA - Key offerings
      • Table Henkel AG and Co. KGaA - Segment focus
    • Kobayashi Pharmaceutical Co. Ltd.
      • Table Kobayashi Pharmaceutical Co. Ltd. - Overview
      • Table Kobayashi Pharmaceutical Co. Ltd. - Business segments
      • Table Kobayashi Pharmaceutical Co. Ltd. - Key offerings
      • Table Kobayashi Pharmaceutical Co. Ltd. - Segment focus
    • Newell Brands Inc.
      • Table Newell Brands Inc. - Overview
      • Table Newell Brands Inc. - Business segments
      • Table Newell Brands Inc. - Key news
      • Table Newell Brands Inc. - Key offerings
      • Table Newell Brands Inc. - Segment focus
    • Reckitt Benckiser Group PLC
      • Table Reckitt Benckiser Group PLC - Overview
      • Table Reckitt Benckiser Group PLC - Business segments
      • Table Reckitt Benckiser Group PLC - Key offerings
      • Table Reckitt Benckiser Group PLC - Segment focus
    • S.C. Johnson and Son Inc.
      • Table S.C. Johnson and Son Inc. - Overview
      • Table S.C. Johnson and Son Inc. - Product / Service
      • Table S.C. Johnson and Son Inc. - Key offerings
    • The Procter and Gamble Co.
      • Table The Procter and Gamble Co. - Overview
      • Table The Procter and Gamble Co. - Business segments
      • Table The Procter and Gamble Co. - Key news
      • Table The Procter and Gamble Co. - Key offerings
      • Table The Procter and Gamble Co. - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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