Global Air Freshener Market 2017-2021
About Air Freshener
Air fresheners are used to maintain pleasant and fresh indoor atmosphere. These contain synthetic or chemical components, natural materials, and odor removing fragrances. Air fresheners emit fragrance to eliminate unpleasant odor in residential and commercial places, especially in restrooms. These are produced from synthetic or chemical components and natural materials and contain odor-removing fragrances, which refresh indoor atmosphere with a pleasant smell. These eliminate unpleasant odor by purifying the air. Different air fresheners are plug-ins, beads, candles, oils, and sprays. Most people use air freshener for eliminating unpleasant smell, but some of them use it for fresh and pleasant odor.
Technavio’s analysts forecast the global air freshener market to grow at a CAGR of 7.35% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global air freshener market for 2017-2021. To calculate the market size, the report considers the sales, value and volume.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Air Freshener Market 2017-2021
Technavio recognizes the following companies as the key players in the global air freshener market: Church & Dwight, Henkel, P&G, Reckitt Benckiser, and S.C.JOHNSON & SON
Other Prominent Vendors in the market are: Dabur, Farcent Enterprise, Hamilton Beach Brands, Jimmy Up, Julius Sämann, Kobayashi Pharmaceutical, and Rexair.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Growing use of smart technology in air freshening devices. The use of smart technology such as smart homes, smart devices, and smart home appliances is increasing over time. With the help of smartphones, consumers can easily access, operate, and control their smart devices. Significant growth in automation technologies such as the Internet of things and increased global Internet penetration are some of the major drivers of the smart industries.”
According to the report, one of the major drivers for this market is Product innovation and portfolio extension leading to product premiumization. Air fresheners help remove bad odor and create a pleasant atmosphere in houses or commercial buildings. Wax melts, candles, auto spray air fresheners, plug-in air fresheners, room fragrances and room sprays, gel air fresheners, and car air fresheners are the various types of air fresheners. Each segment offers products at varying prices. Some vendors offer air fresheners based on climatic conditions. Reckitt Benckiser is one of the leading vendors that manufactures air fresheners under the brand Air Wick. The company offers automatic sprays known as Air Wick Life Scents freshmatic refill winter moments. It is specially designed to control the bad smell coming from rooms due to damp climate.
Further, the report states that one of the major factors hindering the growth of this market is Performance standards set by regulatory bodies. Regulatory guidelines related to product labeling, materials used in product packaging, performance standards, and information regarding ingredients in products need to be obeyed by the manufacturers of air care products. Consumers suffer when products are not made as per the performance standards set by the regulatory bodies. For air care products, the risk of fragrance-related allergies is high due to incorrect dosages of ingredient mixing. In labeling, manufacturers should list the ingredients used in fragrance manufacturing.
Church & Dwight, Henkel, P&G, Reckitt Benckiser, S.C.JOHNSON & SON, Dabur, Farcent Enterprise, Hamilton Beach Brands, Jimmy Up, Julius Sämann, Kobayashi Pharmaceutical, and Rexair.
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