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Global Air Freshener Market 2017-2021

Global Air Freshener Market 2017-2021

About Air Freshener

Air fresheners are used to maintain pleasant and fresh indoor atmosphere. These contain synthetic or chemical components, natural materials, and odor removing fragrances. Air fresheners emit fragrance to eliminate unpleasant odor in residential and commercial places, especially in restrooms. These are produced from synthetic or chemical components and natural materials and contain odor-removing fragrances, which refresh indoor atmosphere with a pleasant smell. These eliminate unpleasant odor by purifying the air. Different air fresheners are plug-ins, beads, candles, oils, and sprays. Most people use air freshener for eliminating unpleasant smell, but some of them use it for fresh and pleasant odor.

Technavio’s analysts forecast the global air freshener market to grow at a CAGR of 7.35% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global air freshener market for 2017-2021. To calculate the market size, the report considers the sales, value and volume.

The market is divided into the following segments based on geography:

  • APAC
  • Europe
  • North America
  • ROW
Technavio's report, Global Air Freshener Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Church & Dwight
  • Henkel
  • P&G
  • Reckitt Benckiser
  • S.C.JOHNSON & SON
Other prominent vendors
  • Dabur
  • Farcent Enterprise
  • Hamilton Beach Brands
  • Jimmy Up
  • Julius Sämann
  • Kobayashi Pharmaceutical
  • Rexair
Market driver
  • Product innovation and portfolio extension leading to product premiumization
  • For a full, detailed list, view our report
Market challenge
  • Performance standards set by regulatory bodies
  • For a full, detailed list, view our report
Market trend
  • Growing use of smart technology in air freshening devices
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Air Freshener Market 2017-2021

Technavio recognizes the following companies as the key players in the global air freshener market: Church & Dwight, Henkel, P&G, Reckitt Benckiser, and S.C.JOHNSON & SON

Other Prominent Vendors in the market are: Dabur, Farcent Enterprise, Hamilton Beach Brands, Jimmy Up, Julius Sämann, Kobayashi Pharmaceutical, and Rexair.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Growing use of smart technology in air freshening devices. The use of smart technology such as smart homes, smart devices, and smart home appliances is increasing over time. With the help of smartphones, consumers can easily access, operate, and control their smart devices. Significant growth in automation technologies such as the Internet of things and increased global Internet penetration are some of the major drivers of the smart industries.”

According to the report, one of the major drivers for this market is Product innovation and portfolio extension leading to product premiumization. Air fresheners help remove bad odor and create a pleasant atmosphere in houses or commercial buildings. Wax melts, candles, auto spray air fresheners, plug-in air fresheners, room fragrances and room sprays, gel air fresheners, and car air fresheners are the various types of air fresheners. Each segment offers products at varying prices. Some vendors offer air fresheners based on climatic conditions. Reckitt Benckiser is one of the leading vendors that manufactures air fresheners under the brand Air Wick. The company offers automatic sprays known as Air Wick Life Scents freshmatic refill winter moments. It is specially designed to control the bad smell coming from rooms due to damp climate.

Further, the report states that one of the major factors hindering the growth of this market is Performance standards set by regulatory bodies. Regulatory guidelines related to product labeling, materials used in product packaging, performance standards, and information regarding ingredients in products need to be obeyed by the manufacturers of air care products. Consumers suffer when products are not made as per the performance standards set by the regulatory bodies. For air care products, the risk of fragrance-related allergies is high due to incorrect dosages of ingredient mixing. In labeling, manufacturers should list the ingredients used in fragrance manufacturing.

Companies Mentioned

Church & Dwight, Henkel, P&G, Reckitt Benckiser, S.C.JOHNSON & SON, Dabur, Farcent Enterprise, Hamilton Beach Brands, Jimmy Up, Julius Sämann, Kobayashi Pharmaceutical, and Rexair.

  • Executive summary
  • Scope of the report
  • Research methodology
  • Introduction
    • Global residential air purifier market
      • Table Global residential air purifier market 2016-2021 ($ billions)
  • Market landscape
    • Market overview
      • Table Global air fresheners market: Overview
      • Table Popular categories of air fresheners
    • Market size and forecast
      • Table Global air freshener market 2016-2021 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by application
    • Global air freshener market by application
      • Table Global air freshener market by application 2016-2021 (% share of revenue)
    • Global air freshener market by residential applications
      • Table Global air freshener market by residential applications 2016-2021 ($ billions)
    • Global air freshener market by corporate office applications
      • Table Global air freshener market by corporate office applications 2016-2021 ($ billions)
    • Global air freshener market by car applications
      • Table Global air freshener market by car applications 2016-2021 ($ billions)
    • Global air freshener market by other applications
      • Table Global air freshener market by other applications 2016-2021 ($ billions)
  • Market segmentation by product
    • Global air freshener market by product
      • Table Global air freshener market by product 2016-2021 ($ billions)
    • Global spray/aerosol air freshener market
      • Table Global spray/aerosol air freshener market 2016-2021 ($ billions)
    • Global electric air freshener market
      • Table Global electric air freshener market 2016-2021 ($ billions)
    • Global other air freshener market
      • Table Global other air freshener market 2016-2021 ($ billions)
  • Market segmentation by end-user
    • Global air freshener market by end-user
      • Table Global air freshener market by end-user 2016-2021 (% share of revenue)
    • Global air freshener market by individual users
      • Table Global air freshener market by individual users 2016-2021 ($ billions)
    • Global air freshener market by enterprise users
      • Table Global air freshener market by enterprise users 2016-2021 ($ billions)
  • Regional landscape
    • Global air freshener market by geography
      • Table Global air freshener market - Segmentation by geography 2016-2021 (% share of revenue)
    • Regional comparison
      • Table Regional comparison
    • Air freshener market in Europe
      • Table Air freshener market in Europe 2016-2021 ($ billions)
      • Table Air freshener market in Europe - Year-over-year growth 2017-2021 (%)
      • Table Top 3 countries in Europe
    • Air freshener market in North America
      • Table Air freshener market in North America 2016-2021 ($ billions)
      • Table Air freshener market in North America - Year-over-year growth 2017-2021 (%)
      • Table Top 2 countries in North America
    • Air freshener market in APAC
      • Table Air freshener market in APAC 2016-2021 ($ billions)
      • Table Air freshener market in APAC - Year-over-year growth 2017-2021 (%)
      • Table Top 3 countries in APAC
    • Air freshener market in ROW
      • Table Air freshener market in ROW 2016-2021 ($ billions)
      • Table Air freshener market in ROW - Year-on-year growth 2017-2021 (%)
      • Table Top 3 countries in ROW
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Growing use of smart technology in air freshening devices
    • Increasing utilization of social media platforms for marketing
    • Rising cases of M&A in market
  • Vendor landscape
    • Competitive scenario
    • Key competitive strategies
    • Comparative analysis of key vendors
      • Table Key vendors: Benchmarking on product offerings, geographical presence, and product pricing
  • Key vendor analysis
    • Church & Dwight
      • Table Church & Dwight: Business segmentation
      • Table Church & Dwight: Business segmentation by revenues 2016 (% share)
      • Table Church & Dwight: Product segmentation
      • Table Church & Dwight: Product portfolio in global air freshener market
      • Table Church & Dwight: Recent developments
    • Henkel
      • Table Henkel: Business segmentation
      • Table Henkel: Business segmentation by revenue 2016 (% share)
      • Table Henkel: Geographical segmentation by revenue 2016 (% share)
      • Table Henkel: Product portfolio in global air freshener market
      • Table Henkel: Recent developments
    • P&G
      • Table P&G: Business segmentation by revenue 2017 (% share)
      • Table P&G: Geographical segmentation by revenue 2017 (% share)
      • Table P&G: Product portfolio in global air freshener market
    • Reckitt Benckiser
      • Table Reckitt Benckiser: Business segmentation by revenue 2016 (% share)
      • Table Reckitt Benckiser: Product portfolio in global air freshener market
    • S. C. JOHNSON & SON
      • Table S. C. JOHNSON & SON: Business segmentation
      • Table S. C. JOHNSON & SON: Product portfolio in global air freshener market
    • Other prominent vendors
      • Table Global air freshener market: Other prominent vendors 2016
  • Explore Technavio

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