About Aftershave Lotion
Aftershave lotion helps heal the infection of cuts during the shave and reduce skin irritation as well as prevent damage to the skin. It also moisturizes the skin. Dry shaving and wet shaving are the two types of shaving. Dry shaving is the process of shaving without using water or any shaving creams and foams. On the other hand, wet shaving is the traditional process of shaving with the use of water, shaving creams, soaps, and foams. Aftershave lotions are mainly used after a wet shave.
Technavio’s analysts forecast the global aftershave lotion market to grow at a CAGR of 7.14% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global aftershave lotion market for 2016-2020. To calculate the market size, the report considers revenue generated from the sales of aftershave lotions by vendors.The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Aftershave Lotion Market 2016-2020
Technavio recognizes the following companies as the key players in the global aftershave lotion market: Beiersdorf, Johnson & Johnson, L’Oréal, The Procter & Gamble Company, and Unilever.
Other Prominent Vendors in the market are: Avon Products, Colgate-Palmolive, Coty, Dr. Harris, Edgewell Personal Care, Herbacin, Menscience Androceuticals, Period, Proraso, Raymond, Super-Max, Taylor of Old Bond Street, and Vi-John.
Commenting on the report, an analyst from Technavio’s team said: “Anti-aging benefits of aftershave lotion will be a key trend for market growth. The anti-aging benefit of aftershave lotions is attracting many customers to use the products. Age spots, hyperpigmentation, dry skin, uneven skin tone, dark under eye circles, and wrinkles are now topping the list of anti-aging concerns among consumers. Consumers spending on products to stop aging is going to reach $300 billion in 2016. Consumers with anti-aging concerns prefer cosmetics that have anti-aging benefits. In order to tap the growing market, even many aftershave lotions have been introduced with anti-aging ingredients.”
According to the report, growing corporate culture will be a key driver for market growth. Increase in employment is broadening the corporate culture. This is directly boosting the aftershave lotion market as people need to follow the culture. This culture is growing stronger as the employment rates are increasing in many regions. Worldwide, the number of people employed increased by 1.31% in 2014 from 2013. China and India contributed to the major share in the employment rate. China contributed 7.76 million in employment rate, and India contributed 4.71 in 2014. The increasing employment is directly boosting the demand for aftershave products. Brazil is also a key contributor that experienced a 1.36% increase in employment.
Further, the report states that one of the challenges for the market will be trend for beard fashion. The acceptance of keeping the beard as fashion has a negative impact on the male grooming market, especially the aftershave lotions market. In Europe, facial hair renaissance has hurt many razors and shaving creams vendors. However, an increase in metrosexual grooming has offset from the potential loss contributed by beard fashion. Another innovation that is also encouraging many people to keep a beard is the availability of the products for beard maintenance.
Beiersdorf, Johnson & Johnson, L’Oréal, The Procter & Gamble Company, Unilever, Avon Products, Colgate-Palmolive, Coty, Dr. Harris, Edgewell Personal Care, Herbacin, Menscience Androceuticals, Period, Proraso, Raymond, Super-Max, Taylor of Old Bond Street, Vi-John.
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