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Global Aftershave Lotion Market 2016-2020

About Aftershave Lotion

Aftershave lotion helps heal the infection of cuts during the shave and reduce skin irritation as well as prevent damage to the skin. It also moisturizes the skin. Dry shaving and wet shaving are the two types of shaving. Dry shaving is the process of shaving without using water or any shaving creams and foams. On the other hand, wet shaving is the traditional process of shaving with the use of water, shaving creams, soaps, and foams. Aftershave lotions are mainly used after a wet shave.

Technavio’s analysts forecast the global aftershave lotion market to grow at a CAGR of 7.14% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global aftershave lotion market for 2016-2020. To calculate the market size, the report considers revenue generated from the sales of aftershave lotions by vendors.The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • Europe
  • MEA
Technavio's report, Global Aftershave Lotion Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Beiersdorf
  • Johnson & Johnson (J&J)
  • L’Oreal
  • P&G
  • Unilever
Other prominent vendors
  • Avon Products
  • Colgate-Palmolive
  • Coty
  • Dr. Harris & Co. Ltd.
  • Edgewell Personal Care
  • Herbacin
  • Menscience Androceuticals
  • Period
  • Proraso
  • Raymond Group
  • Super-Max
  • Taylor of Old Bond Street
  • Vi-John
Market driver
  • Growing corporate culture
  • For a full, detailed list, view our report
Market challenge
  • Trend of beard fashion
  • For a full, detailed list, view our report
Market trend
  • Anti-aging benefits of aftershave lotion
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Aftershave Lotion Market 2016-2020

Technavio recognizes the following companies as the key players in the global aftershave lotion market: Beiersdorf, Johnson & Johnson, L’Oréal, The Procter & Gamble Company, and Unilever.

Other Prominent Vendors in the market are: Avon Products, Colgate-Palmolive, Coty, Dr. Harris, Edgewell Personal Care, Herbacin, Menscience Androceuticals, Period, Proraso, Raymond, Super-Max, Taylor of Old Bond Street, and Vi-John.

Commenting on the report, an analyst from Technavio’s team said: “Anti-aging benefits of aftershave lotion will be a key trend for market growth. The anti-aging benefit of aftershave lotions is attracting many customers to use the products. Age spots, hyperpigmentation, dry skin, uneven skin tone, dark under eye circles, and wrinkles are now topping the list of anti-aging concerns among consumers. Consumers spending on products to stop aging is going to reach $300 billion in 2016. Consumers with anti-aging concerns prefer cosmetics that have anti-aging benefits. In order to tap the growing market, even many aftershave lotions have been introduced with anti-aging ingredients.”

According to the report, growing corporate culture will be a key driver for market growth. Increase in employment is broadening the corporate culture. This is directly boosting the aftershave lotion market as people need to follow the culture. This culture is growing stronger as the employment rates are increasing in many regions. Worldwide, the number of people employed increased by 1.31% in 2014 from 2013. China and India contributed to the major share in the employment rate. China contributed 7.76 million in employment rate, and India contributed 4.71 in 2014. The increasing employment is directly boosting the demand for aftershave products. Brazil is also a key contributor that experienced a 1.36% increase in employment.

Further, the report states that one of the challenges for the market will be trend for beard fashion. The acceptance of keeping the beard as fashion has a negative impact on the male grooming market, especially the aftershave lotions market. In Europe, facial hair renaissance has hurt many razors and shaving creams vendors. However, an increase in metrosexual grooming has offset from the potential loss contributed by beard fashion. Another innovation that is also encouraging many people to keep a beard is the availability of the products for beard maintenance.

Companies Mentioned

Beiersdorf, Johnson & Johnson, L’Oréal, The Procter & Gamble Company, Unilever, Avon Products, Colgate-Palmolive, Coty, Dr. Harris, Edgewell Personal Care, Herbacin, Menscience Androceuticals, Period, Proraso, Raymond, Super-Max, Taylor of Old Bond Street, Vi-John.

  • Executive summary
    • Highlights
  • Scope of the report
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Global shaving lotions and creams market: Overview in 2015
      • Table Aftershave lotions: Types
    • Market size and forecast
      • Table Global aftershave lotion market 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product type
    • Table Global aftershave lotion market by product type 2015-2020 (%)
    • Global aftershave balms, moisturizers, and gels market
      • Table Global aftershave balms, moisturizers, and gels market 2015-2020 ($ billions)
    • Global aftershave splash market
      • Table Global aftershave splash market 2015-2020 ($ millions)
  • Market segmentation by retail format
    • Table Global aftershave lotion market by retail format
    • Table Global aftershave lotion market by retail format 2015
  • Geographical segmentation
    • Table Global aftershave lotion market by geography 2015
    • Table Global aftershave lotion market by geography 2020
    • Table Global aftershave lotion market by geography 2015-2020 (% share)
    • Aftershave lotion market in Europe
      • Table Aftershave lotion market in Europe 2015-2020 ($ billions)
    • Aftershave lotion market in Americas
      • Table Aftershave lotion market in Americas 2015-2020 ($ billions)
    • Aftershave lotion market in APAC
      • Table Aftershave lotion market in APAC 2015-2020 ($ millions)
    • Aftershave lotion market in MEA
      • Table Aftershave lotion market in MEA 2015-2020 ($ millions)
  • Key leading countries
  • Market drivers
    • Growing corporate culture
    • Innovations in aftershave lotions
    • Awareness of grooming among men
    • Preference for wet shave
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Trend of beard fashion
    • Availability of counterfeit products
    • Increased use of electric shavers
    • Secondary preferences
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Anti-aging benefits of aftershave lotion
    • Growing demand for women's aftershave products
    • Use of organic and natural ingredients
    • Celebrity endorsements
  • Vendor landscape
    • Table Global aftershave lotion market: Key vendors
    • Vendor rank analysis 2015
      • Table Global aftershave lotion market: Vendor rank 2015
      • Table Global aftershave lotion market: Retail players
    • Beiersdorf
      • Table Beiersdorf: Business segmentation by revenue 2015
      • Table Beiersdorf: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Beiersdorf: Geographical segmentation by revenue 2015
      • Table Beiersdorf: Product portfolio
    • Johnson & Johnson
      • Table Johnson & Johnson: Business segmentation by revenue 2015
      • Table Johnson & Johnson: Business segmentation by revenue 2014 and 2015 ($ billions)
    • L'Oréal
      • Table L'Oréal: Business segmentation by revenue 2015
      • Table L'Oréal: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table L'Oréal: Geographical segmentation by revenue 2015
    • The Procter & Gamble Company (P&G)
      • Table P&G: Business segmentation by revenue 2015
      • Table P&G: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table P&G: Geographical segmentation by revenue 2015
      • Table P&G: Product portfolio
    • Unilever
      • Table Unilever: Business segmentation by revenue 2015
      • Table Unilever: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Unilever: Geographical segmentation by revenue 2015
      • Table Unilever: Product portfolio
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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