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Global Advertising Market 2016-2020

Global Advertising Market 2016-2020

About Advertisements

Advertisements include any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor. It is an effective tool used in business to differentiate goods and services in a meaningful way to connect the consumer with the brand.

Technavio’s analysts forecast the global advertising market to grow at a CAGR of 5.80% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global advertising market for 2016-2020. To calculate the market size, the report considers the advertising spend by businesses.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Advertising Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • American Express
  • Ford
  • Pfizer
  • Procter &Gamble
  • Verizon Communications
Other prominent vendors
  • AT&T
  • Fiat
  • Comcast
  • General Motors
  • Johnson and Johnson
  • JP Morgan Chase
  • L'Oréal
  • Time Warner
  • Toyota
  • Walt Disney
Market driver
  • Increased product penetration in the market
  • For a full, detailed list, view our report
Market challenge
  • Rapidly evolving consumer behavior
  • For a full, detailed list, view our report
Market trend
  • Increased use of QR codes for advertising
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Advertising Market 2016-2020

Technavio recognizes the following companies as the key players in the global advertising market: American Express, Ford, Pfizer, Procter &Gamble, and Verizon Communications.

Other Prominent Vendors in the market are: AT&T, Fiat¸ Comcast, General Motors, Johnson and Johnson, JP Morgan Chase, L'Oréal, Time Warner, Toyota, and Walt Disney.

Commenting on the report, an analyst from Technavio’s team said: “Increased targeted options will be a key trend for market growth. The digital medium gathers a large amount of user information, which can be used as an effective tool to target audience. Stretching beyond general demographic and geographic barriers, digital media advertising has opened the door for interest, behavioral, and connection-based targeting methods.These advanced targeting options increase the relevance of advertisements to the users and provide a high level of personalization that cannot be achieved on other advertising channels.”

According to the report, high penetration of mobile devices will be a key driver for market growth. Digital media advertising on mobile devices has been offering a better ROI than desktop computers since 2012. This segment is anticipated to grow during the forecast period due to the rising number of digital media users globally. Personalized campaigns based on the user information, search words, liked pages, and frequent interactions among online acquaintances are the primary factors that increase the effectiveness of these ads. In addition, the social media platforms also increase the effectiveness of the ads. Globally, an estimated 2.2 billion users are active on a monthly basis on social media and more than 72% of this population is on Facebook.

Further, the report states that one of the challenges for the market will be rapid declining of print advertising. Print advertising is declining rapidly, and the major factor is the increasing adoption of the digital platforms for advertising. The print medium is unable to compete with the rapidly digital medium, which is eating into the market share of print advertising. For instance, the classified ads — a major segment for revenue in print advertising — was not able to compete with Craigslist, which provided a free and new model of classified ads using the digital medium. Major media vendors such as Time and New York Times have significantly cut down on their budgets on the print segment. In addition, with the advent of e-papers and e-magazines, the sales of print newspapers and magazines have also declined rapidly.

Companies Mentioned

American Express, Ford, Pfizer, Procter &Gamble, Verizon Communications, AT&T, Fiat¸ Comcast, General Motors, Johnson and Johnson, JP Morgan Chase, L'Oréal, Time Warner, Toyota, and Walt Disney.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
      • Table Market segmentation of global advertising market
    • Base year
    • Vendor segmentation
    • Summation errors
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
      • Table Key market highlights in global advertising market
  • Market landscape
    • Market size and forecast
      • Table Global advertising market 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by medium
    • Global advertising market by medium
      • Table Global advertising market by medium in 2015 and 2020
    • Global TV advertising market
      • Table Global TV advertising market 2015-2020 ($ billions)
    • Global digital advertising market
      • Table Global digital advertising market 2015-2020 ($ billions)
    • Global print advertising market
      • Table Global print advertising market 2015-2020 ($ billions)
    • Global OOH advertising market
      • Table Global OOH advertising market 2015-2020 ($ billions)
    • Segment comparison analysis by advertising medium
      • Table Comparison of revenue and growth rates of various advertising mediums 2015-2020 ($ billions)
  • Digital market segmentation by type
    • Digital advertising market by type
      • Table Global digital advertising market segmentation in 2015 and 2020
    • Global digital search ads market
      • Table Global digital search ads market 2015-2020 ($ billions)
    • Global digital display ads market
      • Table Global digital display ads market 2015-2020 ($ billions)
    • Global email marketing market
      • Table Global email marketing market 2015-2020 ($ billions)
    • Segment comparison analysis by types of digital advertising
      • Table Comparison of revenue and growth rates for various types of digital advertising 2015-2020 ($ billions)
  • Geographical segmentation
    • Regional segregation of global advertising market
      • Table Global advertising market by geography in 2015 and 2020
    • Advertising market in Americas
      • Table Advertising market in Americas 2015-2020 ($ billions)
    • Advertising market in EMEA
      • Table Advertising market in EMEA 2015-2020 ($ billions)
    • Advertising market in APAC
      • Table Advertising market in APAC 2015-2020 ($ billions)
    • Segment comparison analysis by geography
      • Table Comparison of revenue and growth rates of advertising market by geography 2015- 2020 ($ billions)
  • Buying criterion
    • Table Buying criteria
  • Key leading countries
    • Key leading countries in global advertising market
      • Table Top 10 countries in terms of advertising spent in 2015
      • Table Top 10 countries in terms of advertising spent and market share in 2015
      • Table Top 10 countries in terms of advertising spent in 2020
      • Table Top 10 countries in terms of advertising spent and market share in 2020
  • Market drivers
    • Table Global social media advertising expenditure 2015-2020 ($ billions)
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
    • Top advertising agencies
      • Table Top advertising agencies in 2015
    • Other prominent vendors
      • Table Other prominent vendors in the global advertising market
  • Appendix
    • List of abbreviations
  • Explore Technavio

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