Global Adult Vibrator Market 2016-2020
About Adult Vibrator
Vibrators were initially used by women who had difficulty in achieving orgasm through intercourse or masturbation. Today, vibrators are used to create sexual stimulation and enhance orgasms for both men and women during intercourse or masturbation.
Technavio’s analysts forecast the global adult vibrator market to grow at a CAGR of 15.29% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global adult vibrator market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of vibrators such as insertion vibrators, dual-purpose vibrators, and external vibrators from the distribution channels.The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Adult Vibrator Market 2016-2020.
Technavio recognizes the following companies as the key players in the global adult vibrator market: BMS Factory, California Exotic, Church & Dwight, LELO, Reckitt Benckiser, and Standard Innovation (We-Vibe).
Other prominent vendors in the market are: Adam & Eve, Ann Summers, Aneros, Bad Dragon, Beate Uhse, Crave, Dame Products, Diamond Products, Eve’s Garden, Fun Factory, Happy Valley, Holistic Wisdom, Je Joue, Jopen, Lovehoney, Love Life Products, Minna Life, Tantus, TENGA, The Pleasure Chest (Crystal Delights), OhMiBod, Vibratex, and Vixen Creations.
Commenting on the report, an analyst from Technavio’s team said: “One of latest trends in the market is growing popularity of vibrators for therapeutic purpose. Several women experience vaginal dryness and changes in firmness and elasticity of the vaginal muscles, as well as an imbalance in hormonal levels that affect vaginal moisture. Women are likely to experience a loss of firmness in their vaginal walls due to stretching of muscles as a result of aging, giving birth, and hormonal changes. This may lead to reduced levels of pleasure during intercourse, resulting in sexual dissatisfaction. With advances in technologies, healthy skin can be retained even in late ages. Doctors suggest individuals use sex toys such as genital vibrators for therapeutic purpose as they help in relaxing the vaginal muscles. Most of the chemists in several countries in Europe provide sex toys on doctor's prescription.”
According to the report, one of the primary drivers in the market is proliferation of strategic initiatives. The innovation of sexual wellness products such as vibrators is the key to the growth of the market. Several vendors are entering into strategic alliances and investing in R&D for innovation of their products. Strategic alliances have resulted in better financial stability to develop the latest products with enhanced efficiency, safety, and protection. These strategic decisions help companies generate revenue and acquire a significant share in the market by taking advantage of the customer base, technology, financial capability, and R&D capabilities of their partners to strongly establish their presence in the market.
Further, the report states that one major challenge in the market is taboo in cultures and national laws. The use of sex toys such as vibrators has become more acceptable. However, these products are still considered taboo in some places and are stereotyped as vulgar. In the 1920s, adult vibrators featured in pornography, creating a social stigma in the minds of the people about the use of the product. This perception of the society often discourages people from openly buying these products. For instance, some states within the US have laws prohibiting the sale of vibrators and other such sex toys, preventing them from being exhibited in public.
BMS Factory, California Exotic, Church & Dwight, LELO, Reckitt Benckiser, Standard Innovation (We-Vibe), Adam & Eve, Ann Summers, Aneros, Bad Dragon, Beate Uhse, Crave, Dame Products, Diamond Products, Eve’s Garden, Fun Factory, Happy Valley, Holistic Wisdom, Je Joue, Jopen, Lovehoney, Love Life Products, Minna Life, Tantus, TENGA, The Pleasure Chest (Crystal Delights), OhMiBod, Vibratex, Vixen Creations.
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