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Global Adult Vibrator Market 2016-2020

Global Adult Vibrator Market 2016-2020

About Adult Vibrator

Vibrators were initially used by women who had difficulty in achieving orgasm through intercourse or masturbation. Today, vibrators are used to create sexual stimulation and enhance orgasms for both men and women during intercourse or masturbation.

Technavio’s analysts forecast the global adult vibrator market to grow at a CAGR of 15.29% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global adult vibrator market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of vibrators such as insertion vibrators, dual-purpose vibrators, and external vibrators from the distribution channels.The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Adult Vibrator Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • BMS Factory
  • California Exotic
  • Church & Dwight
  • LELO
  • Reckitt Benckiser
  • Standard Innovation (We-Vibe)
Other prominent vendors
  • BMS Factory
  • California Exotic
  • Church & Dwight
  • LELO
  • Reckitt Benckiser
  • Standard Innovation
Market driver
  • Paradigm shift in the perception of sex toys.
  • For a full, detailed list, view our report
Market challenge
  • Taboo in cultures and national laws.
  • For a full, detailed list, view our report
Market trend
  • Increasing popularity of vibrators for therapeutic use.
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Adult Vibrator Market 2016-2020.

Technavio recognizes the following companies as the key players in the global adult vibrator market: BMS Factory, California Exotic, Church & Dwight, LELO, Reckitt Benckiser, and Standard Innovation (We-Vibe).

Other prominent vendors in the market are: Adam & Eve, Ann Summers, Aneros, Bad Dragon, Beate Uhse, Crave, Dame Products, Diamond Products, Eve’s Garden, Fun Factory, Happy Valley, Holistic Wisdom, Je Joue, Jopen, Lovehoney, Love Life Products, Minna Life, Tantus, TENGA, The Pleasure Chest (Crystal Delights), OhMiBod, Vibratex, and Vixen Creations.

Commenting on the report, an analyst from Technavio’s team said: “One of latest trends in the market is growing popularity of vibrators for therapeutic purpose. Several women experience vaginal dryness and changes in firmness and elasticity of the vaginal muscles, as well as an imbalance in hormonal levels that affect vaginal moisture. Women are likely to experience a loss of firmness in their vaginal walls due to stretching of muscles as a result of aging, giving birth, and hormonal changes. This may lead to reduced levels of pleasure during intercourse, resulting in sexual dissatisfaction. With advances in technologies, healthy skin can be retained even in late ages. Doctors suggest individuals use sex toys such as genital vibrators for therapeutic purpose as they help in relaxing the vaginal muscles. Most of the chemists in several countries in Europe provide sex toys on doctor's prescription.”

According to the report, one of the primary drivers in the market is proliferation of strategic initiatives. The innovation of sexual wellness products such as vibrators is the key to the growth of the market. Several vendors are entering into strategic alliances and investing in R&D for innovation of their products. Strategic alliances have resulted in better financial stability to develop the latest products with enhanced efficiency, safety, and protection. These strategic decisions help companies generate revenue and acquire a significant share in the market by taking advantage of the customer base, technology, financial capability, and R&D capabilities of their partners to strongly establish their presence in the market.

Further, the report states that one major challenge in the market is taboo in cultures and national laws. The use of sex toys such as vibrators has become more acceptable. However, these products are still considered taboo in some places and are stereotyped as vulgar. In the 1920s, adult vibrators featured in pornography, creating a social stigma in the minds of the people about the use of the product. This perception of the society often discourages people from openly buying these products. For instance, some states within the US have laws prohibiting the sale of vibrators and other such sex toys, preventing them from being exhibited in public.



Companies Mentioned

BMS Factory, California Exotic, Church & Dwight, LELO, Reckitt Benckiser, Standard Innovation (We-Vibe), Adam & Eve, Ann Summers, Aneros, Bad Dragon, Beate Uhse, Crave, Dame Products, Diamond Products, Eve’s Garden, Fun Factory, Happy Valley, Holistic Wisdom, Je Joue, Jopen, Lovehoney, Love Life Products, Minna Life, Tantus, TENGA, The Pleasure Chest (Crystal Delights), OhMiBod, Vibratex, Vixen Creations.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
      • Table Key countries
    • Vendor analysis
      • Table Global adult vibrator market segmentation: Overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Table Overview: Global adult vibrator market 2016-2020
    • Table Key market growth factors
    • Market overview
      • Table Market share of adult vibrators in global sexual wellness market 2016 and 2020
      • Table Types of vibrators
      • Table Impact of various factors in global adult vibrator market
      • Table Supply chain of sexual wellness products
    • Market size and forecast
      • Table Global adult vibrator market 2015-2020 ($ billions)
      • Table Key pointers for new vendors
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by distribution channel
    • Market overview
      • Table Global adult vibrator market segmentation by distribution channel 2015 and 2020
      • Table Global adult vibrator market segmentation by distribution channel 2015-2020 (% share)
      • Table Opportunity analysis of adult vibrators in emerging and developed countries
    • Online retail in global adult vibrator market
      • Table Online retail in global adult vibrator market 2015-2020 ($ billions)
      • Table Region-wise internet users 2016 (%)
    • Retail outlets and specialty stores in global adult vibrator market
      • Table Retail outlets and specialty stores in global adult vibrator market 2015-2020 ($ billions)
  • Market segmentation by product
    • Market overview
      • Table Product segments in adult vibrator market 2015 and 2020
      • Table Product segments' share in adult vibrator market 2015-2020 (%)
      • Table Snapshot: Global adult vibrator market by product
    • Global insertion vibrator market
      • Table Global insertion vibrator market 2015-2020 ($ billions)
    • Global dual-purpose vibrator market
      • Table Global dual-purpose vibrator market 2015-2020 ($ billions)
    • Global external vibrator market
      • Table Global external vibrator market 2015-2020 ($ billions)
      • Table Opportunity analysis of global adult vibrator market
  • Geographical segmentation
    • Market overview
      • Table Global adult vibrator market segmentation by geography 2015 and 2020
      • Table Global adult vibrator market segmentation by share 2015-2020 (% share)
      • Table Snapshot of geographical segmentation 2015-2020
    • Adult vibrator market in Americas
      • Table Adult vibrator market in Americas 2015-2020 ($ billions)
      • Table Mapping of top US states based on per capita expenditure on sex toys
      • Table User demographic of vibrators in US 2015
    • Adult vibrator market in APAC
      • Table Adult vibrator market in APAC 2015-2020 ($ billions)
    • Adult vibrator market in EMEA
      • Table Adult vibrator market in EMEA 2015-2020 ($ billions)
  • Market drivers
    • Table Global urban population (%)
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Table Sex toy laws in countries
  • Impact of drivers
    • Table Impact of drivers and challenges
  • Market trends
    • Table Growth of e-commerce industry 2008-2015
  • Vendor landscape
    • Buying criteria
      • Table Buying criteria for individual users
    • Competitive scenario
    • Investment opportunity
      • Table Investment opportunity across countries
  • Key vendor analysis
    • BMS Factory
    • California Exotic
    • Church & Dwight
      • Table Church & Dwight: Key takeaways
    • LELO
      • Table LELO: Key takeaways
    • Reckitt Benckiser
      • Table Reckitt Benckiser: Key takeaways
    • Standard Innovation (We-Vibe)
      • Table Standard Innovation: Key takeaways
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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