Global Adult Stores Market 2020-2024

Global Adult Stores Market 2020-2024

Technavio has been monitoring the adult stores market and it is poised to grow by USD 8.27 bn during 2020-2024, progressing at a CAGR of 8% during the forecast period. Our reports on adult stores market provide a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the growing acceptance of sexual wellness products and the emergence of specialty stores creating a consumer-friendly environment. In addition, growing acceptance of sexual wellness products is anticipated to boost the growth of the market as well.

The adult stores market analysis includes product segment, distribution channel segment, and geographical landscapes.

Technavio's adult stores market is segmented as below:

By Product

  • Sex toys
  • Condoms
  • Personal lubricants
  • Others
By Distribution Channel
  • Online retail stores
  • Adult and specialty stores
By Geographical landscapes
  • APAC
  • North America
  • Europe
  • South America
  • MEA
This study identifies the rising demand of adult stores products among LGBT community as one of the prime reasons driving the adult stores market growth during the next few years.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our adult stores market covers the following areas:
  • Adult stores market sizing
  • Adult stores market forecast
  • Adult stores market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading adult stores market vendors that include Ansell Ltd., Church & Dwight Co. Inc., Doc Johnson Enterprises, LELOi AB, Luvu Brands Inc., Reckitt Benckiser Group Plc, Tantus Inc., TENGA Co. Ltd., The Aneros Co., and WOW Tech International GmbH. Also, the adult stores market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast an accurate market growth.


  • Executive Summary
  • Market Landscape
    • Market ecosystem
      • Table Parent market
    • Market characteristics
      • Table Market characteristics
    • Value chain analysis
      • Table Value chain analysis: Personal products market
      • Inputs
      • Inbound logistics
      • Operations
      • Outbound logistics
      • Marketing and sales
      • Support activities
      • Innovation
  • Market Sizing
    • Market definition
      • Sex toys
      • Condoms
      • Personal lubricants
      • Others
        • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2019
    • Market outlook: Forecast for 2019 - 2024
      • Table Global - Market size and forecast 2019 - 2024 ($ million)
      • Table Global - Market size and forecast 2019-2024 ($ million) exclusive of COVID-19 Impact
      • Table Global market: Year-over-year growth 2019 - 2024 (%)
  • Five Forces Analysis
    • Five Forces Summary
      • Table Five forces analysis 2019 & 2024
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2019
  • Market Segmentation by Product
    • Market segments
      • Table Product - Market share 2019-2024 (%)
    • Comparison by Product
      • Table Comparison by Product
    • Sex toys - Market size and forecast 2019-2024
      • Table Sex toys - Market size and forecast 2019-2024 ($ million)
      • Table Sex toys - Market size and forecast 2019-2024 ($ million) exclusive of COVID- 19 Impact
      • Table Sex toys - Year-over-year growth 2019-2024 (%)
    • Condoms - Market size and forecast 2019-2024
      • Table Condoms - Market size and forecast 2019-2024 ($ million)
      • Table Condoms - Market size and forecast 2019-2024 ($ million) exclusive of COVID- 19 Impact
      • Table Condoms - Year-over-year growth 2019-2024 (%)
    • Personal lubricants - Market size and forecast 2019-2024
      • Table Personal lubricants - Market size and forecast 2019-2024 ($ million)
      • Table Personal lubricants - Market size and forecast 2019-2024 ($ million) exclusive of COVID-19 Impact
      • Table Personal lubricants - Year-over-year growth 2019-2024 (%)
    • Others - Market size and forecast 2019-2024
      • Table Others - Market size and forecast 2019-2024 ($ million)
      • Table Others - Market size and forecast 2019-2024 ($ million) exclusive of COVID-19 Impact
      • Table Others - Year-over-year growth 2019-2024 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product
  • Market Segmentation by Distribution channel
    • Market segments
      • Table Distribution channel - Market share 2019-2024 (%)
    • Comparison by Distribution channel
      • Table Comparison by Distribution channel
    • Online retail stores - Market size and forecast 2019-2024
      • Table Online retail stores - Market size and forecast 2019-2024 ($ million)
      • Table Online retail stores - Market size and forecast 2019-2024 ($ million) exclusive of COVID-19 Impact
      • Table Online retail stores - Year-over-year growth 2019-2024 (%)
    • Adult and specialty stores - Market size and forecast 2019-2024
      • Table Adult and specialty stores - Market size and forecast 2019-2024 ($ million)
      • Table Adult and specialty stores - Market size and forecast 2019-2024 ($ million) exclusive of COVID-19 Impact
      • Table Adult and specialty stores - Year-over-year growth 2019-2024 (%)
    • Market opportunity by Distribution channel
      • Table Market opportunity by Distribution channel
  • Customer landscape
    • Table Customer landscape
  • Geographic Landscape
    • Geographic segmentation
      • Table Market share by geography 2019-2024 (%)
    • Geographic comparison
      • Table Geographic comparison
    • APAC - Market size and forecast 2019-2024
      • Table APAC - Market size and forecast 2019-2024 ($ million)
      • Table APAC - Market size and forecast 2019-2024 ($ million) exclusive of COVID-19 Impact
      • Table APAC - Year-over-year growth 2019-2024 (%)
    • North America - Market size and forecast 2019- 2024
      • Table North America - Market size and forecast 2019-2024 ($ million)
      • Table North America - Market size and forecast 2019-2024 ($ million) exclusive of COVID-19 Impact
      • Table North America - Year-over-year growth 2019-2024 (%)
    • Europe - Market size and forecast 2019-2024
      • Table Europe - Market size and forecast 2019-2024 ($ million)
      • Table Europe - Market size and forecast 2019-2024 ($ million) exclusive of COVID-19 Impact
      • Table Europe - Year-over-year growth 2019-2024 (%)
    • South America - Market size and forecast 2019- 2024
      • Table South America - Market size and forecast 2019-2024 ($ million)
      • Table South America - Market size and forecast 2019-2024 ($ million) exclusive of COVID-19 Impact
      • Table South America - Year-over-year growth 2019-2024 (%)
    • MEA - Market size and forecast 2019-2024
      • Table MEA - Market size and forecast 2019-2024 ($ million)
      • Table MEA - Market size and forecast 2019-2024 ($ million) exclusive of COVID-19 Impact
      • Table MEA - Year-over-year growth 2019-2024 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Growing acceptance of sexual wellness products
      • Emergence of specialty stores creating a consumer-friendly environment
      • Rising demand for adult products among LGBT community
    • Market challenges
      • Side effects of sexual wellness products
      • Negative social perceptions of adult stores
      • National regulatory policies hindering full-scale adoption
        • Table Impact of drivers and challenges
    • Market trends
      • Growing Internet and smartphone penetration
        • Table Top eight countries in mobile data usage per mobile broadband subscription 2017 2018 2019
      • Increasing number of trade shows for adult novelty products
      • Technological advances
  • Vendor Landscape
    • Competitive scenario
    • Vendor landscape
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Industry risks
      • Table Industry risks
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Ansell Ltd.
      • Table Ansell Ltd. - Overview
      • Table Ansell Ltd. - Business segments
      • Table Ansell Ltd.- Key news
      • Table Ansell Ltd. - Key offerings
      • Table Ansell Ltd. - Segment focus
    • Church & Dwight Co. Inc.
      • Table Church & Dwight Co. Inc. - Overview
      • Table Church & Dwight Co. Inc. - Business segments
      • Table Church & Dwight Co. Inc. - Key news
      • Table Church & Dwight Co. Inc. - Key offerings
      • Table Church & Dwight Co. Inc. - Segment focus
    • Doc Johnson Enterprises
      • Table Doc Johnson Enterprises - Overview
      • Table Doc Johnson Enterprises - Product and service
      • Table Doc Johnson Enterprises. - Key news
      • Table Doc Johnson Enterprises - Key offerings
    • LELOi AB
      • Table LELOi AB - Overview
      • Table LELOi AB - Product and service
      • Table LELOi AB - Key news
      • Table LELOi AB - Key offerings
    • Luvu Brands Inc.
      • Table Luvu Brands Inc. - Overview
      • Table Luvu Brands Inc. - Business segments
      • Table Luvu Brands Inc. - Key news
      • Table Luvu Brands Inc. - Key offerings
      • Table Luvu Brands Inc. - Segment focus
    • Reckitt Benckiser Group Plc
      • Table Reckitt Benckiser Group Plc - Overview
      • Table Reckitt Benckiser Group Plc - Business segments
      • Table Reckitt Benckiser Group Plc - Key news
      • Table Reckitt Benckiser Group Plc - Key offerings
      • Table Reckitt Benckiser Group Plc - Segment focus
    • Tantus Inc.
      • Table Tantus Inc. - Overview
      • Table Tantus Inc. - Product and service
      • Table Tantus Inc. - Key offerings
    • TENGA Co. Ltd.
      • Table TENGA Co. Ltd. - Overview
      • Table TENGA Co. Ltd. - Business segments
      • Table TENGA Co. Ltd. - Key offerings
    • The Aneros Co.
      • Table The Aneros Co. - Overview
      • Table The Aneros Co. - Product and service
      • Table The Aneros Co. - Key offerings
    • WOW Tech International GmbH
      • Table WOW Tech International GmbH - Overview
      • Table WOW Tech International GmbH - Product and service
      • Table WOW Tech International GmbH - Key news
      • Table WOW Tech International GmbH- Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research Methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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