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Global Adult Store Market 2016-2020

Global Adult Store Market 2016-2020

About Adult Stores

Adult stores generally refer to retail outlets that are involved in the business of providing a wide range of products such as sex toys, personal lubricants, and erotic lingerie under broad categories such as clothing and pornography. These are sexual stimulation products available in different types, sizes, and colors and are used to augment pleasure.

Technavio’s analysts forecast the global adult store market to grow at a CAGR of 5.68% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global adult store market for 2016-2020. To calculate the market size, the report considers the revenue generated from sales of sex toys, personal lubricants, and erotic lingerie from distribution channels. The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Adult Store Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Church & Dwight
  • Doc Johnson
  • LELO
  • Pleasure Chest
  • Reckitt Benckiser
Other prominent vendors
  • Adam & Eve
  • Adultshop
  • Aneros
  • Bad Dragon
  • Beate Uhse
  • Bijoux Indiscrets
  • Cliq
  • Club X
  • Crystal Delights
  • Diamond products
  • Digital E-Life
  • Eve's Garden
  • Fun Factory
  • Happy Valley
  • Imbesharam
  • Impish Lee
  • Lovehoney
  • Suki
  • Tantus
  • Tenga
Market driver
  • Rise in disposable income
  • For a full, detailed list, view our report
Market challenge
  • Intense competition among leading vendors
  • For a full, detailed list, view our report
Market trend
  • Rapid growth of e-commerce
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Adult Store Market 2016-2020

Technavio recognizes the following companies as the key players in the global adult store market: Church & Dwight, Doc Johnson, LELO, Pleasure Chest, and Reckitt Benckiser.

Other Prominent Vendors in the market are: Adam & Eve, Adultshop, Aneros, Bad Dragon, Beate Uhse, Bijoux Indiscrets, Cliq, Club X, Crystal Delights, Diamond products, Digital E-Life, Eve's Garden, Fun Factory, Happy Valley, Imbesharam, Impish Lee, Lovehoney, Suki, Tantus, and Tenga.

Commenting on the report, an analyst from Technavio’s team said: “Vendors employ discrete packaging even when shipping their online products. They have started packaging the products with no indication of contents. Thus, anonymity is maintained even from the delivery person. This trend is making consumers more comfortable with shopping for products from the privacy of their homes. This is expected to drive the demand in the market during the forecast period.”

According to the report, rise in disposable income will be a key driver for market growth. Per capita disposable income exhibits low volatility in the case of developed countries because of a higher number of double-income households. Disposable income is increasing globally, especially at a faster rate in Pacific Rim countries such as India, Malaysia, Indonesia, and Vietnam. This has directly boosted the consumer’s purchasing power and the number of women working has increased consumption of sex toys such as vibrators and dildos sold through both channels of distribution, namely online and retail outlets, globally to meet their sexual desires.

Further, the report states that sexual wellness products, especially sex toys, are perceived as vulgar and risqué. The taboos associated with these products have prevented vendors from venturing into this space. Societal norms related to intimacy are discouraging consumers from openly buying these products, which is the biggest challenge for the market. A large number of consumers perceive adult games, erotic lingerie, lubricants, toys, and even contraceptives as immoral and inappropriate. Vendors need to find a strategy to sell these products that fits in with the consumer mentality and promote them as those that would help to lead healthy sex lives. Vendors are thus likely to invest in aggressive marketing in order to reach a wider audience, raise awareness, and do away with pre-conceived notions and inhibitions related to social norms. Thus, societal inhibitions still remain the biggest challenge affecting the growth of the market during the forecast period.



Companies Mentioned

Church & Dwight, Doc Johnson, LELO, Pleasure Chest, Reckitt Benckiser, Adam & Eve, Adultshop, Aneros, Bad Dragon, Beate Uhse, Bijoux Indiscrets, Cliq, Club X, Crystal Delights, Diamond products, Digital E-Life, Eve's Garden, Fun Factory, Happy Valley, Imbesharam, Impish Lee, Lovehoney, Suki, Tantus, Tenga.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
      • Table Key countries
    • Vendor analysis
      • Table Global adult store market segmentation: Overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
      • Table Overview: Global adult store market
      • Table Vibrator sales growth by retail stores 2015-2020
      • Table Key facts of global adult store market
    • Market size and forecast
      • Table Global adult store market 2015-2020 ($ billions)
      • Table Opportunity analysis of adult stores in emerging and developed countries
    • Five forces analysis
      • Table Five forces analysis
  • Market landscape
    • Market overview
      • Table Trends shaping the market
      • Table Impact of global adult store market
      • Table Supply chain
  • Market segmentation by distribution channel
    • Market overview
      • Table Global adult store market segmentation by distribution channel 2015 and 2020
      • Table Global adult store market segmentation by distribution channel 2015-2020
      • Table Opportunity analysis of global adult store market
    • Global adult store market by online retail stores
      • Table Global adult store market by online retail stores 2015-2020 ($ billions)
      • Table Sales of products through online stores 2015
      • Table Internet users by region 2016
    • Global adult store market by retail outlets and specialty stores
      • Table Global adult store market by retail outlets and specialty stores 2015-2020 ($ billions)
      • Table Sales of products through retail and speciality stores 2015
  • Market segmentation by product
    • Market overview
      • Table Global sex toy usage by gender and relationship status 2015
      • Table Global adult store market by products 2015 and 2020
      • Table Global adult store market by product: Snapshot
    • Global adult stores market by sex toys
      • Table Global adult store market by sex toys 2015-2020 ($ billions)
    • Global adult store market by personal lubricants
      • Table Global adult store market by personal lubricants 2015-2020 ($ billions)
      • Table Growth rate for personal lubricants in global adult store market ($ billions)
      • Table Types of personal lubricants
    • Global adult store market by erotic lingerie
      • Table Global adult store market by erotic lingerie 2015-2020 ($ billions)
  • Geographical segmentation
    • Market overview
      • Table Global adult store market segmentation by geography 2015 and 2020
      • Table Global adult store market segmentation by region 2015-2020
      • Table Snapshot of geographical segmentation 2015-2020
    • Adult store market in Americas
      • Table Adult store market in Americas 2015-2020 ($ billions)
      • Table Per capita expenditure on sex toys in US states
      • Table Vibrator users by demography in US 2015
    • Adult store market in APAC
      • Table Adult store market in APAC 2015-2020 ($ billions)
    • Adult store market in EMEA
      • Table Adult store market in EMEA 2015-2020 ($ billions)
  • Market drivers
    • Table Global urban population
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Table Growth of e-commerce industry 2008-2015
  • Buying criteria
    • Table Buying criteria for individual users
  • Vendor landscape
    • Competitive scenario
    • Investment opportunity
      • Table Investment opportunity across countries
    • Other prominent vendors
  • Key vendor analysis
    • Church & Dwight
      • Table Church & Dwight: Key takeaways
    • Doc Johnson
      • Table Doc Johnson: Key takeaways
    • LELO
      • Table LELO: Key takeaways
    • Pleasure Chest
      • Table Pleasure Chest: Key takeaways
    • Reckitt Benckiser
      • Table Reckitt Benckiser: Key takeaways
  • Appendix
    • List of abbreviations
  • Explore Technavio

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