Global Adult Store Market 2016-2020
About Adult Stores
Adult stores generally refer to retail outlets that are involved in the business of providing a wide range of products such as sex toys, personal lubricants, and erotic lingerie under broad categories such as clothing and pornography. These are sexual stimulation products available in different types, sizes, and colors and are used to augment pleasure.
Technavio’s analysts forecast the global adult store market to grow at a CAGR of 5.68% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global adult store market for 2016-2020. To calculate the market size, the report considers the revenue generated from sales of sex toys, personal lubricants, and erotic lingerie from distribution channels. The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Adult Store Market 2016-2020
Technavio recognizes the following companies as the key players in the global adult store market: Church & Dwight, Doc Johnson, LELO, Pleasure Chest, and Reckitt Benckiser.
Other Prominent Vendors in the market are: Adam & Eve, Adultshop, Aneros, Bad Dragon, Beate Uhse, Bijoux Indiscrets, Cliq, Club X, Crystal Delights, Diamond products, Digital E-Life, Eve's Garden, Fun Factory, Happy Valley, Imbesharam, Impish Lee, Lovehoney, Suki, Tantus, and Tenga.
Commenting on the report, an analyst from Technavio’s team said: “Vendors employ discrete packaging even when shipping their online products. They have started packaging the products with no indication of contents. Thus, anonymity is maintained even from the delivery person. This trend is making consumers more comfortable with shopping for products from the privacy of their homes. This is expected to drive the demand in the market during the forecast period.”
According to the report, rise in disposable income will be a key driver for market growth. Per capita disposable income exhibits low volatility in the case of developed countries because of a higher number of double-income households. Disposable income is increasing globally, especially at a faster rate in Pacific Rim countries such as India, Malaysia, Indonesia, and Vietnam. This has directly boosted the consumer’s purchasing power and the number of women working has increased consumption of sex toys such as vibrators and dildos sold through both channels of distribution, namely online and retail outlets, globally to meet their sexual desires.
Further, the report states that sexual wellness products, especially sex toys, are perceived as vulgar and risqué. The taboos associated with these products have prevented vendors from venturing into this space. Societal norms related to intimacy are discouraging consumers from openly buying these products, which is the biggest challenge for the market. A large number of consumers perceive adult games, erotic lingerie, lubricants, toys, and even contraceptives as immoral and inappropriate. Vendors need to find a strategy to sell these products that fits in with the consumer mentality and promote them as those that would help to lead healthy sex lives. Vendors are thus likely to invest in aggressive marketing in order to reach a wider audience, raise awareness, and do away with pre-conceived notions and inhibitions related to social norms. Thus, societal inhibitions still remain the biggest challenge affecting the growth of the market during the forecast period.
Church & Dwight, Doc Johnson, LELO, Pleasure Chest, Reckitt Benckiser, Adam & Eve, Adultshop, Aneros, Bad Dragon, Beate Uhse, Bijoux Indiscrets, Cliq, Club X, Crystal Delights, Diamond products, Digital E-Life, Eve's Garden, Fun Factory, Happy Valley, Imbesharam, Impish Lee, Lovehoney, Suki, Tantus, Tenga.
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