Market Research Logo

Global Adaptive Content Publishing Market 2016-2020

About Adaptive Content Publishing

Adaptive learning, an integral part of the education technology, aims at improving student learning, engagement, and participation with the use of information technology (IT) and analytics. The user's experience is tailored to their abilities and needs.

Adaptive learning offers a medium of delivering education content and courses to students in a personalised learning framework, which is tailored to suit the individual learners’ needs. The adaptive learning mechanism consists of embedded assessments, which help remediate knowledge gaps. As a student proceeds with the assigned curriculum, his/her knowledge gain is consistently scrutinized to draw conclusions on the future learning map.

Technavio’s analysts forecast the global adaptive content publishing market to grow at a CAGR of 21.55% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global adaptive publishing content market 2016-2020. To calculate the market size, the report considers the revenue generated through the sales of adaptive publishing content for a fee or subscription

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Adaptive Content Publishing Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • DreamBox Learning
  • Mcmillan
  • McGraw-Hill Education
  • Pearson Education
Other prominent vendors
  • Cambridge University Press
  • Cengage Learning
  • John Wiley & Sons
  • Hachette Livre
  • Oxford University Press
  • Thomson Reuters.
Market driver
  • Increased collaboration with universities
  • For a full, detailed list, view our report
Market challenge
  • Inability to adopt expensive digital content
  • For a full, detailed list, view our report
Market trend
  • Focus on K-12 educational content
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Adaptive Content Publishing Market 2016-2020

Technavio recognizes the following companies as the key players in the Global Adaptive Content Publishing Market: DreamBox Learning, Mcmillan, McGraw-Hill Education, and Pearson Education.

Other Prominent Vendors in the market are: Cambridge University Press, Cengage Learning, John Wiley & Sons, Hachette Livre, Oxford University Press, and Thomson Reuters.

Commenting on the report, an analyst from Technavio’s team said: “Providers of adaptive learning content are increasing their presence in the K-12 education segment. Leading vendors, such as Pearson, Macmillan, DreamBox Learning, and Grockit, have developed specific solutions for K-12. For instance, DreamBox Learning utilizes both adaptive technologies and gamification to help students in grades K-8 to raise students’ proficiency in mathematics. The content offered has been developed in accordance to various state standards and has shown positive results against standards, including the Common Core, the Mathematics Texas Essential Knowledge and Skills, and the Virginia Mathematic Standards of Living.”

According to the report, numerous educational publishers, including John Wiley & Sons, McGraw-Hill, Pearson, and Cengage Learning, have been pioneers in transforming traditional books to digital education publishing. Apart from digitizing standard content, the e-publishers are collaborating with institutes offering higher education to develop both technical and non-technical courses while taking into consideration the requirements of their course structure.

Further, the report states that one of the biggest hurdles faced by the education industry is the cost involved in installing the software. Procuring a suitable module and integrating it with other software are the primary costs involved. As most educational institutions run on budgeted expenditure, the key decision-makers weigh up the cost of implementation over the benefits of installing a feature rich module student information system.

Companies Mentioned

DreamBox Learning, Mcmillan, McGraw-Hill Education, Pearson Education, Cambridge University Press, Cengage Learning, John Wiley & Sons, Hachette Livre, Oxford University Press, Thomson Reuters.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
    • Key features
      • Table Key features
    • Adaptive learning solutions
    • Market size and forecast
      • Table Global adaptive content publishing market ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by type of courses
    • Global adaptive content publishing market segmentation by type of courses
      • Table Global adoptive content publishing market segmentation by end-user 2015
      • Table Global adoptive content publishing market segmentation by end-user 2020
      • Table Global adoptive content publishing market segmentation by end-user 2015-2020 ($ billions)
      • Table Global adoptive content publishing market segmentation by end-user 2015-2020
    • Global adaptive content publishing market by technical courses
      • Table Global adaptive content publishing by technical courses ($ billions)
    • Global adaptive content publishing market by non-technical courses
      • Table Global adaptive content publishing by non-technical courses ($ billions)
  • Market segmentation by end-user
    • Global adaptive publishing content market segmentation by end-user
      • Table Global adaptive content publishing market segmentation by end-user 2015
      • Table Global adaptive content publishing market segmentation by end-user 2020
  • Geographical segmentation
    • Global adaptive content publishing market by geographic segmentation
      • Table Global adaptive content publishing market by geographic segmentation 2015
      • Table Global adaptive content publishing market by geographic segmentation 2020
      • Table Global adaptive content publishing market by geographic segmentation 2015-2020 ($ billions)
      • Table Global adaptive content publishing market by geographic segmentation 2015-2020
    • Adaptive content publishing market by Americas
      • Table Adaptive content publishing market in Americas ($ billions)
    • Adaptive content publishing market by EMEA
      • Table Adaptive content publishing market in EMEA ($ millions)
    • Adaptive content publishing market in APAC
      • Table Adaptive content publishing market in APAC ($ millions)
  • Market drivers
    • Rise in market consolidation
    • Increase in collaboration with universities
    • Surge in sources of test preparation
      • Table Test preparation market in the US 2015-2020 ($ billions)
    • Growth in demand for online language learning and gamification
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Inability to adopt expensive digital content
    • Issues pertaining to integration of adoptive learning platform with traditional systems
    • Need for faculty recruitment and training
    • Privacy and security concerns
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Paradigm shift toward formative form of assessment
      • Table Formative vs Summative assessment
    • Focus on K-12 educational content
    • Rise in big data analytics
      • Table Global learning analytics market 2015-2020 ($ billions)
    • Growth in use of video-based content in adaptive systems
  • Vendor landscape
    • Competitive landscape
    • Competitive benchmarking
      • Table Vendor analysis
      • Table Key vendors - strategic initiatives overview
    • Market key vendor analysis 2015
    • DreamBox Learning
      • Table DreamBox Learning: Key offerings
    • Macmillan Learning
      • Table Macmillan Learning: Key offerings
    • McGraw-Hill Education
      • Table McGraw-Hill Education: Business segmentation
    • Pearson Education
      • Table Pearson: Product segmentation
      • Table Virtual Learning products
      • Table Platforms
      • Table Learning platforms
      • Table Course resources and content
      • Table Solutions and services
      • Table Professional
  • Other prominent vendors
  • Appendix
  • Explore Technavio

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report