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Global Ad Spending Market 2015-2019

Global Ad Spending Market 2015-2019

About Ad Spending

Advertisement is a means of communication of an information about a product or service to a target audience. They are usually persuasive in nature and are mostly in a paid form. To target the audience, advertisements use every possible media that includes TV, print, Internet, radio, posters, events, visuals, and endorsements. To advertise a product or a service, a company hires an advertising agency, which converts ideas into visual forms such as posters, messages, themes, and colors. These ads then go on air after they have been approved by the client.

Technavio's analysts forecast the global ad spending market to grow at a CAGR of 6.21% over the period 2014-2019.

Covered in this Report

This report covers the present scenario and growth prospects of the global ad spending market for the period 2015-2019. To calculate the market size, the report considers the ad spending globally that includes digital ad spending and traditional ad spending.

The report consolidates the revenues generated from the following regions:

  • North America
  • APAC
  • Europe
  • Latin America
  • MEA
Technavio's report, Global Ad Spending Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key Vendors
  • American Express
  • Comcast
  • Ford
  • P&G
  • Pfizer
  • Verizon Communications
Other Prominent Vendors
  • Aegis Media
  • Asatsu DK
  • AT&T
  • Chrysler
  • Chrysler
  • Dentsu
  • General Motors
  • Hakuhodo DY
  • Havas
  • Interpublic
  • Johnson and Johnson
  • JP Morgan Chase
  • L’Oreal
  • MDC Partners
  • Merkle
  • Nissan
  • Omnicom
  • Publicis
  • Time Warner
  • Toyota
  • Walt Disney
  • WPP Group
Market Driver
  • High Reachability
  • For a full, detailed list, view our report
Market Challenge
  • Short Life Cycle of an Advertisement
  • For a full, detailed list, view our report
Market Trend
  • Growing Number of Platforms
  • For a full, detailed list, view our report
Key Questions Answered in this Report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Ad Spending Market 2015-2019

Technavio recognizes the following companies as the key players in the Global Ad Spending Market: American Express, Comcast, Ford, P&G, Pfizer and Verizon Communications

Other Prominent Vendors in the market are: Aegis Media, Asatsu DK, AT&T, Chrysler, Chrysler, Dentsu, General Motors, Hakuhodo DY, Havas, Interpublic, Johnson and Johnson, JP Morgan Chase, L’Oreal, MDC Partners, Merkle, Nissan, Omnicom, Publicis, Time Warner, Toyota, Walt Disney and WPP Group

Commenting on the report, an analyst from Technavio’s team said: “There are more than 10,000 television channels worldwide, almost three billion Internet users, more than 200 social media networks with two billion social network users, and more than 15,000 newspaper titles reaching more than three billion people worldwide. With these ever growing channels, the future of the advertising market is promising. This also give brands various choices of medium to reach their target audience. In particular, the mobile platform is growing at an exponential rate with the growing number of mobile devices, availability of economical mobile data plans, and the growing number of mobile apps. This provides an opportunity for agencies to reach a wider audience with a limited client budget.”

According to the report, organizations choose advertising as a medium to reach the masses. The availability of television and radio in rural areas has helped organizations to promote their products and services to the rural audience through advertisements. Also, the use of mobile devices and their increased connectivity in both urban and rural areas are encouraging organizations to opt for mobile advertising. This is cost-effective and can reach a large number of people through apps and messages. In such a manner, organizations can increase their reachability to more consumers and increase awareness.Further, the report states that it is a major challenge for the advertising agencies to retain the interest of their customers for a long period of time, and this hinders the growth of the vendors in the global ad spending market.

Companies Mentioned

American Express, Comcast, Ford, P&G, Pfizer, Verizon Communications, Aegis Media, Asatsu DK, AT&T, Chrysler, Chrysler, Dentsu, General Motors, Hakuhodo DY, Havas, Interpublic, Johnson and Johnson, JP Morgan Chase, L’Oreal, MDC Partners, Merkle, Nissan, Omnicom, Publicis, Time Warner, Toyota, Walt Disney, WPP Group

  • Executive Summary
  • List of Abbreviations
  • Scope of the Report
    • Market Overview
    • Market Segments
      • Traditional Advertising
      • Digital Advertising
    • Customer Segments
      • Advertising Agencies
      • Brand Managers
      • Marketing Professionals
    • Base Year
    • Vendor Segmentation
    • Segmentation of Market by Type
  • Market Research Methodology
    • Market Research Process
    • Research Methodology
      • Table Market Research Methodology
  • Market Description
    • Digital Ad Spending
      • Traditional Ad Spending
  • Introduction
  • Market Landscape
    • Market Overview
    • Product Life Cycle
    • Global Ad Spending Market
      • Market Size and Forecast
        • Table Global Ad Spending Market 2014-2019 ($ billions)
    • Five Forces Analysis
  • Market Segmentation by Type
    • Global Ad Spending Market by Type 2014-2019
      • Table Global Ad Spending Market by Type 2014
      • Table Global Ad Spending Market by Type 2014-2019
    • Global Traditional Ad Spending Market
      • Market Size and Forecast
        • Table Global Traditional Ad Spending Market 2014-2019 ($ billions)
    • Global Digital Ad Spending Market
      • Market Size and Forecast
        • Table Global Digital Ad Spending Market 2014-2019 ($ billions)
      • Global Digital Ad Spending Market by Type
        • Table Global Digital Ad Spending Market by Type 2014-2019
      • Global PC Ad Spending Market
        • Table Global PC Ad Spending Market 2014-2019 ($ billions)
      • Global Mobile Ad Spending Market
        • Table Global Mobile Ad Spending Market 2014-2019 ($ billions)
  • Geographical Segmentation
    • Global Ad Spending Market by Geography 2014-2019
      • Table Global Ad Spending Market by Geography 2014
      • Table Global Ad Spending Market by Geography 2014-2019
    • Ad Spending Market in North America
      • Market Size and Forecast
        • Table Ad Spending Market in North America 2014-2019 ($ billions)
    • Ad Spending Market in APAC
      • Market Size and Forecast
        • Table Ad Spending Market in APAC 2014-2019 ($ billions)
    • Ad Spending Market in Europe
      • Market Size and Forecast
        • Table Ad Spending Market in Europe 2014-2019 ($ billions)
    • Ad Spending Market in Latin America
      • Market Size and Forecast
        • Table Ad Spending Market in Latin America 2014-2019 ($ billions)
    • Ad Spending Market in MEA
      • Market Size and Forecast
        • Table Ad Spending Market in MEA 2014-2019 ($ billions)
  • Key Leading Countries
    • Ad Spending Market in US
      • Table Ad Spending Market in US ($ billions)
      • Table Average Time Spent by US Adults on Media Consumption
      • Ad Spending Market in China
        • Table Ad Spending Market in China ($ billions)
  • Buying Criteria
  • Market Growth Drivers
  • Drivers and their Impact
  • Market Challenges
  • Impact of Drivers and Challenges
  • Market Trends
    • Table Global Programmatic Spending 2013-2018 ($ billions)
  • Trends and their Impact
  • Vendor Landscape
    • Competitive Scenario
    • Competitive Analysis
    • Leading Agencies 2014
    • Other Prominent Spenders
  • Key Vendor Analysis
    • American Express
      • Key Facts
      • Business Overview
      • Business Segmentation by Total Revenue Net of Interest Expense 2014
        • Table American Express: Business Segmentation by Total Revenue Net of Interest Expense 2014
      • Business Segmentation by Total Revenue Net of Interest Expense 2013 and 2014
        • Table American Express: Business Segmentation by Total Revenues Net of Interest Expense 2013 and 2014 ($ billions)
      • Geographical Segmentation by Total Revenue Net of Interest Expense 2014
        • Table American Express: Geographical Segmentation by Total Revenue Net of Interest Expense 2014
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Comcast
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Comcast: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Comcast: Business Segmentation by Revenue 2012 and 2013 ($ billions)
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Ford Motor
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Ford Motor: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Ford Motor: Business Segmentation by Revenue 2012 and 2013 ($ millions)
      • Geographical Segmentation by Revenue 2013
        • Table Ford Motor: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Pfizer
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Pfizer: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Pfizer: Business Segmentation by Revenue 2012 and 2013
      • Geographical Segmentation by Revenue
        • Table Pfizer: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Key Developments
      • SWOT Analysis
    • P&G
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table P&G: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table P&G: Business Segmentation by Revenue 2012 and 2013 ($ millions)
      • Geographical Segmentation by Revenue 2013
        • Table P&G: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Verizon Communications
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Verizon Communications: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2011-2013
        • Table Verizon Communications: Business Segmentation by Revenue 2011-2013 ($ billions)
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
  • Other Reports in this Series

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