Global Ad Spending Market 2015-2019
About Ad Spending
Advertisement is a means of communication of an information about a product or service to a target audience. They are usually persuasive in nature and are mostly in a paid form. To target the audience, advertisements use every possible media that includes TV, print, Internet, radio, posters, events, visuals, and endorsements. To advertise a product or a service, a company hires an advertising agency, which converts ideas into visual forms such as posters, messages, themes, and colors. These ads then go on air after they have been approved by the client.
Technavio's analysts forecast the global ad spending market to grow at a CAGR of 6.21% over the period 2014-2019.
Covered in this Report
This report covers the present scenario and growth prospects of the global ad spending market for the period 2015-2019. To calculate the market size, the report considers the ad spending globally that includes digital ad spending and traditional ad spending.
The report consolidates the revenues generated from the following regions:
Technavio Announces the Publication of its Research Report – Global Ad Spending Market 2015-2019
Technavio recognizes the following companies as the key players in the Global Ad Spending Market: American Express, Comcast, Ford, P&G, Pfizer and Verizon Communications
Other Prominent Vendors in the market are: Aegis Media, Asatsu DK, AT&T, Chrysler, Chrysler, Dentsu, General Motors, Hakuhodo DY, Havas, Interpublic, Johnson and Johnson, JP Morgan Chase, L’Oreal, MDC Partners, Merkle, Nissan, Omnicom, Publicis, Time Warner, Toyota, Walt Disney and WPP Group
Commenting on the report, an analyst from Technavio’s team said: “There are more than 10,000 television channels worldwide, almost three billion Internet users, more than 200 social media networks with two billion social network users, and more than 15,000 newspaper titles reaching more than three billion people worldwide. With these ever growing channels, the future of the advertising market is promising. This also give brands various choices of medium to reach their target audience. In particular, the mobile platform is growing at an exponential rate with the growing number of mobile devices, availability of economical mobile data plans, and the growing number of mobile apps. This provides an opportunity for agencies to reach a wider audience with a limited client budget.”
According to the report, organizations choose advertising as a medium to reach the masses. The availability of television and radio in rural areas has helped organizations to promote their products and services to the rural audience through advertisements. Also, the use of mobile devices and their increased connectivity in both urban and rural areas are encouraging organizations to opt for mobile advertising. This is cost-effective and can reach a large number of people through apps and messages. In such a manner, organizations can increase their reachability to more consumers and increase awareness.Further, the report states that it is a major challenge for the advertising agencies to retain the interest of their customers for a long period of time, and this hinders the growth of the vendors in the global ad spending market.
American Express, Comcast, Ford, P&G, Pfizer, Verizon Communications, Aegis Media, Asatsu DK, AT&T, Chrysler, Chrysler, Dentsu, General Motors, Hakuhodo DY, Havas, Interpublic, Johnson and Johnson, JP Morgan Chase, L’Oreal, MDC Partners, Merkle, Nissan, Omnicom, Publicis, Time Warner, Toyota, Walt Disney, WPP Group
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