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Global Action Camera Market 2017-2021

Global Action Camera Market 2017-2021

About Action Camera

Action cameras are used to capture extreme action sports or activities. Regular cameras are incapable of capturing high-speed actions and are not designed for harsh conditions, including extreme weather. In contrast, action cameras are compact, lightweight, designed for rugged conditions, as well as can be worn on the body or mounted on vehicles. These cameras can capture high-speed and high-quality images. The popularity of social networking sites such as Facebook, Twitter, and Instagram, is one of the major drivers of the global action camera market. End-users share images and videos of their sports activities captured through action cameras on these sites; thus, increasing the demand for these cameras.

Technavio’s analysts forecast the global action camera market to grow at a CAGR of 14.60% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global action camera market for 2017-2021. To calculate the market size, the report considers the revenue generated through the sales of action cameras excluding accessories.

The market is divided into the following segments based on geography:

  • APAC
  • Eastern Europe
  • MEA
  • North America
  • South America
  • Western Europe
Technavio's report, Global Action Camera Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Drift
  • Garmin
  • GoPro
  • iON
  • Rollei
  • Sony
Other prominent vendors
  • BRAUN PHOTO TECHNIK
  • Brinno
  • Chilli Technology
  • Delkin Devices
  • EyeSee360
  • Geonaute
  • Hitachi
  • iSAW
  • Liquid Image
  • Mobius ActionCam
  • Panasonic
  • PAPAGO
  • Pyle Audio
  • Toshiba
  • VIOFO
  • VIEVU
  • XSories
Market driver
  • Growing popularity of social networking sites.
  • For a full, detailed list, view our report
Market challenge
  • Increasing competition among vendors.
  • For a full, detailed list, view our report
Market trend
  • Rapid shift in demand from developed nations to developing nations.
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Action Camera Market 2017-2021

Technavio recognizes the following companies as the key players in the global action camera market: Drift, Garmin, GoPro, iON, Rollei, and Sony.

Other Prominent Vendors in the market are: BRAUN PHOTO TECHNIK, Brinno, Chilli Technology, Delkin Devices, EyeSee360, Geonaute, Hitachi, iSAW, Liquid Image, Mobius ActionCam, Panasonic, PAPAGO, Pyle Audio, Toshiba, VIOFO, VIEVU, and XSories.

Commenting on the report, an analyst from Technavio’s team said: “One trend in market is rapid shift in demand from developed nations to developing nations. There is a paradigm shift in the action camera market from developed nations to developing nations. The primary reason for this shift is the ever-growing popularity of adventure tourism and growing sports infrastructure in developing nations. The reach of the action camera market is very low in emerging economies, such as India and China.”

According to the report, one driver in market is growing popularity of social networking sites. One of the major drivers for the sales of action cameras is the growing popularity of social networking sites. Customers use social networking sites to share their experiences captured through these cameras. In 2016, Facebook had 1.8 billion, and Twitter had 350 million monthly active users. Over a billion unique users visit YouTube every month. Google Plus has around 150 million active users monthly, and there are more than 350 million people on Instagram. With the growing number of social networking sites users, the target audience is also growing. Various brands are taking advantage of the growing popularity of social media and are promoting their brands through content promotion. For instance, GoPro, a leading vendor, has partnered with Comcast to deliver GoPro contents to a diverse audience, ranging from adventure enthusiasts to animal lovers.

Further, the report states that one challenges in market is increasing competition among vendors. Action camera vendors are experiencing a decline in their profit margins. This is primarily because the prices of raw materials are increasing. Global vendors such as GoPro, Drift, Sony, Garmin, and iON have large shares in the market. Due to the high market potential, several new vendors have entered the market. Vendors are focusing on developing action cameras that are affordable for consumers especially in developing countries. This hinders the sales potential and revenues of existing vendors. In addition, the growing prominence of new vendors has resulted in price wars, which has forced the existing vendors to reduce the prices of their offerings, which has led to a reduction in profit margins. This leads to low reinvestments in the business, due to which, vendors might have to compromise on the quality of their offerings. This will adversely affect the market growth during the forecast period. Major consumer electronics vendors such as JVC, Panasonic, and Toshiba are investing in the market with featured action cameras, which will further reduce the market share of existing vendors.

Companies Mentioned

Drift, Garmin, GoPro, iON, Rollei, Sony, BRAUN PHOTO TECHNIK, Brinno, Chilli Technology, Delkin Devices, EyeSee360, Geonaute, Hitachi, iSAW, Liquid Image, Mobius ActionCam, Panasonic, PAPAGO, Pyle Audio, Toshiba, VIOFO, VIEVU, and XSories.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Global action camera market: Overview
    • Market size and forecast by volume
      • Table Global action camera market 2016-2021 (millions of units)
    • Market size and forecast by revenue
      • Table Global action camera market 2016-2021 ($ millions)
      • Table Global action camera market by ASP 2016-2021 ($)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by end-user
    • Global action camera market by end-user
      • Table Global action camera market by end-user 2016 and 2021 (revenue share)
    • Global action camera market by residential users
      • Table Global action camera market by residential users 2016-2021 ($ millions)
    • Global action camera market by commercial users
      • Table Global action camera market by commercial users 2016-2021 ($ millions)
  • Market segmentation by technology
    • Global action camera market by technology
      • Table Global action camera market by technology 2016 and 2021 (revenue share)
    • Global Ultra HD action camera market
      • Table Global Ultra HD action camera market 2016-2021 ($ millions)
    • Global Full HD action camera market
      • Table Global Full HD action camera market 2016-2021 ($ millions)
    • Global HD action camera market
      • Table Global HD action camera market 2016-2021 ($ millions)
    • Global SD action camera market
      • Table Global SD action camera market 2016-2021 ($ millions)
  • Market segmentation by distribution channel
    • Global action camera market by distribution channel
      • Table Global action camera market by distribution channel 2016 and 2021 (revenue share)
    • Global action camera market by offline distribution channel
      • Table Global action camera market by offline distribution channel 2016-2021 ($ millions)
    • Global action camera market by online distribution channel
      • Table Global action camera market by online distribution channel 2016-2021 ($ millions)
  • Geographical segmentation
    • Global action camera market by geography
      • Table Global action camera market by geography 2016 and 2021 (revenue share)
    • Action camera market in North America
      • Table Action camera market in North America 2016-2021 ($ millions)
    • Action camera market in Western Europe
      • Table Action camera market in Western Europe 2016-2021 ($ millions)
    • Action camera market in APAC
      • Table Action camera market in APAC 2016-2021 ($ millions)
    • Action camera market in South America
      • Table Action camera market in South America 2016-2021 ($ millions)
    • Action camera market in Eastern Europe
      • Table Action camera market in Eastern Europe 2016-2021 ($ millions)
    • Action camera market in MEA
      • Table Action camera market in MEA 2016-2021 ($ millions)
  • Key leading countries
    • Top 10 countries
      • Table Top 10 countries 2016 (revenue share)
      • Table Top 10 countries by revenue and market share 2016
    • Action camera market in US
      • Table Action camera market in US 2016-2021 ($ millions)
    • Action camera market in UK
      • Table Action camera market in UK 2016-2021 ($ millions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Impact of drivers on key customer segments
      • Table Impact of drivers
    • Market challenges
    • Impact of challenges on key customer segments
      • Table Impact of challenges
  • Market trends
    • Rapid shift in demand from developed nations to developing nations
    • Increasing implementation of product bundling strategy
    • Rising sponsorship of extreme sports events
    • Growing number of applications
  • Vendor landscape
    • Competitive scenario
      • Table Global action camera market: Key leading vendors 2016 (revenue share)
    • Drift
    • Garmin
    • GoPro
    • iON
    • Rollei
    • Sony
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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