About the 4K2K TV Market
The 4K2K TV is the latest revolution in TV technology and the most significant transformation of the TV since full HD (FHD) TVs. 4K2K TVs offer 3840 x 2160 resolution, which is four times the resolution of HD TV. In 2013, the shipment of 4K2K TVs was 2 million units. Shipments reached 18 million units in 2014, due to the rise in 4K content that has a resolution of up to 4K. The adoption rate is likely to increase because of the growing awareness about the technology. We estimate the total shipment to reach 207 million units by 2020. Also, vendors in the market are increasing their R&D investments to meet the rising demand for improved display resolution and are enhancing their value proposition.
Technavio’s analysts forecast the global 4K2K TV market to grow at a CAGR of 33.81% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global 4K2K TV market for 2016-2020. To calculate the market size, the report considers the revenue generated from sales of 4K2K TVs by display size:
Technavio Announces the Publication of its Research Report – Global 4K2K TV Market 2016-2020
Technavio recognizes the following companies as the key players in the global 4K2K TV market: Hisense, LG Electronics, Panasonic, Samsung Electronics, and Sony.
Other Prominent Vendors in the market are: Haier, Koninklijke Philips, Konka, Micromax Informatics, Sansui Electric, Sichuan Changhong Electric, Seiki Digital, Skyworth Digital, TCL, Toshiba, Videocon, and Xiaomi Technology.
Commenting on the report, an analyst from Technavio’s team said: “A trend which is boosting the market is the high numbers of Chinese players entering the market. The increasing productivity and efficiency of Chinese players is posing a threat to well-established South Korean and Taiwanese players. For instance, Novatek, the largest Taiwan-based manufacturer and supplier of driver ICs to 4K2K TV manufacturers, is likely to lose its share to Himax, a Chinese manufacturer of driver ICs. This is because Himax has a larger share of the Chinese market, which is likely to dominate the 4K2K TV market in the future.”
According to the report, a key driver of market growth is the rising popularity of 4K UHD content. The introduction of high-resolution TVs in the market has created opportunities for broadcasters and media organizations to enhance video quality. For instance, Netflix started offering 4K UHD movie services to its consumers. Similarly, Amazon started its 4K UHD streaming services. Currently, Amazon's series such as Alpha House and Transparent are shown in UHD format. Sony and FIFA produced an official 2014 FIFA World Cup film in 4K format. With the rise in awareness of 4K UHD content and its advantages, many players in the market are increasing their investment in the technology.
Further, the report states that one challenge that could hamper market growth is the discrepancy in the demand-supply ratio for LCD panels. Panel makers are increasingly facing issues with capacity conversion, growth in the average size, and a strong Chinese market.
Hisense, LG Electronics, Panasonic, Samsung Electronics, Sony, Haier, Koninklijke Philips, Konka, Micromax Informatics, Sansui Electric, Sichuan Changhong Electric, Seiki Digital, Skyworth Digital, TCL, Toshiba, Videocon, Xiaomi Technology.
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